Discover the Innovators: App Annie #Gamechangers

Table of Contents

1. Introduction
2. Jeff Linden: A Game Changer in the Gaming Space
3. The Rise of Gaming During the Pandemic
4. The Growing Popularity of Match-Plus-Build Games
5. The Importance of the US Market in Match-Plus-Build Games
6. Key Features in Successful Match-Plus-Build Apps
7. The Monetization Strategies in Match-Plus-Build Games
8. Dreamsky's Success with Games like Gardenscapes and Homescapes
9. Jeff Linden's Favorite Games in Dreamsky's Portfolio
10. Impressions of Monument Valley and Other Mobile Games
11. The Use Case of App Annie in Game Publishing
12. Dreamsky's Focus areas and Future Trends in Gaming
13. Collaboration Opportunities and Working with Dreamsky
14. The Exciting Future of Cloud Gaming
15. Exploring the Potential of Sandbox Games
16. Blockchain and Non-Fungible Tokens in Sandbox Games
17. A Look into Vietnam's Gaming Market

Jeff Linden: A Game Changer in the Gaming Space

Jeff Linden, the co-founder and president of Dreamsky, is a prominent figure in both the Chinese and international gaming industry. With a track Record of successful collaborations and a strong influence in the gaming space, Jeff has established himself as a game changer in the China-global gaming landscape. In this exclusive interview for Game Changers, Jeff shares valuable insights into the gaming industry, Dreamsky's success, and the future trends that he believes will Shape the gaming landscape.

Introduction

The gaming industry has witnessed tremendous growth and transformation in recent years. With the emergence of mobile gaming, the way we play and perceive games has changed drastically. Jeff Linden, the co-founder and president of Dreamsky, has been at the forefront of this revolution, leading his company to great success in the Chinese gaming market. In this article, we Delve into Jeff's Journey, his vision for Dreamsky, and his insights into the gaming industry.

Jeff Linden: A Visionary and Influential Leader

Jeff Linden's journey in the gaming industry began over a decade ago with the founding of Dreamsky. From humble beginnings as a game publisher in China, Dreamsky quickly made a name for itself with popular titles like Fruit Ninja, Angry Birds, Subway Surfers, and Temple Run. Today, Dreamsky is a listed company on the Hong Kong Stock Exchange, with a strong focus on match-three and competitive games.

Despite his success, Jeff remains humble and believes that the influence of Dreamsky as a company outweighs his personal influence in the market. He emphasizes that his role has shifted to leading his team and expanding the company's reach. Jeff's focus now lies in reestablishing Dreamsky's presence and exploring new opportunities for growth.

The Impact of the Pandemic on the Gaming Industry

The global pandemic has brought about significant changes in various industries, and the gaming industry is no exception. Gaming has become an integral part of people's lives, providing entertainment and relief during challenging times. Not only is it a source of fun, but it also drives consumer spending and employment in the global economy.

The gaming vertical has experienced exponential growth in downloads, time spent, and revenues worldwide. One notable sub-genre of games that has gained immense popularity is the match-plus-build genre. Games like Gardenscapes and Homescapes, published by Dreamsky, have contributed to the success of this genre. In the United States alone, the match-plus-build genre has generated a whopping $652 million in revenue, accounting for 46% of the global revenue in this sub-genre.

The Success of Match-Plus-Build Games

Match-plus-build games have captured the imagination of players globally. These games combine the addictive gameplay of match-three puzzles with the satisfaction of building and customizing virtual spaces. The biggest market for match-plus-build games is the United States, where players have embraced these games wholeheartedly.

The success of match-plus-build games can be attributed to several key factors. The top features in these games include customization options, in-game events, and social elements like leaderboards and friend invites. Moreover, the monetization strategies in these games primarily revolve around consumables and power-ups, making it a rewarding experience for players.

Dreamsky's portfolio includes renowned match-plus-build titles like Gardenscapes and Homescapes. These games have captivated players worldwide and have contributed significantly to Dreamsky's success. Their engaging gameplay, stunning visuals, and innovative features have set them apart in the competitive gaming market.

Jeff Linden's Favorite Games in Dreamsky's Portfolio

When asked about his favorite game in Dreamsky's portfolio, Jeff Mentioned the mobile real-time strategy game, Art of War. He considers it a breakthrough game that pushed the boundaries of what a mobile device can offer in terms of real-time strategy gameplay. With hundreds of thousands of daily active users, Art of War has become a sensation among gamers.

Another game that holds promise for Dreamsky is Super Animal Royale, a battle royale game featuring adorable animals. With its short bursts of gameplay and unique art style, Super Animal Royale has garnered significant interest and positive feedback during testing phases. Both Art of War and Super Animal Royale exemplify Dreamsky's commitment to delivering innovative and engaging gaming experiences.

Impressive Innovations in the Gaming Industry

When it comes to being wowed by other mobile games, Jeff cited two examples that left a lasting impression on him. The first is Monument Valley, a game that flawlessly blends elegant art style, refined mechanics, and a Sense of triple-A quality. Its accessibility and creative design make it an epitome of mobile gaming excellence.

The Second game that impressed Jeff is Fortnite. Its ability to bring a full-fledged triple-A game experience to mobile devices, coupled with cross-platform playability, is truly remarkable. Jeff predicts that cross-platform play will become a future trend in the gaming industry, leading to new possibilities for game developers and players alike.

The Power of Data and App Annie

Data-driven insights play a crucial role in the gaming industry, enabling publishers to make informed decisions. Jeff shared his thoughts on App Annie, a popular analytics platform widely used in the mobile gaming industry. He emphasized the importance of formulating hypotheses when using data and leveraging it to support one's strategic vision.

For Dreamsky, the focus lies in identifying potential growth areas within the gaming market. Match-three and Puzzle-Based games, as well as competitive games promoting fair play and accessibility, are of particular interest. Dreamsky is highly selective when it comes to partnerships and publishing new games, ensuring a strong alignment with their Core genres and monetization strategies.

Exploring Future Trends: Cloud Gaming and Sandbox Games

When discussing the future of gaming, Jeff expressed his enthusiasm for cloud gaming. He believes that cloud gaming will revolutionize the industry, providing players with seamless access to games across multiple devices. Furthermore, the rise of cross-platform play and the integration of cloud technology will Create a truly immersive and connected gaming experience.

In addition to cloud gaming, Jeff sees tremendous potential in sandbox games. These games allow users to unleash their creativity by building and customizing virtual worlds. The emergence of blockchain technology and non-fungible tokens (NFTs) holds exciting possibilities for monetizing player-created content in sandbox games. This could usher in a new era of virtual economies and player-driven experiences.

Dreamsky's Collaborative Opportunities

Dreamsky is open to collaborations and partnerships with other gaming companies. As a publisher, they are particularly interested in match-three and puzzle-based games, as well as competitive games that promote fair play and inclusive gameplay. Developers with innovative ideas and a focus on short burst gameplay will find Dreamsky to be an ideal partner. Moreover, Dreamsky is actively exploring opportunities in the sandbox and MMORPG genres, targeting cross-playability and open-world experiences.

The Vietnamese Gaming Market

In a closing note, Jeff expressed his Curiosity about the Vietnamese gaming market. He acknowledged Vietnam's rise in the gaming industry, from the unprecedented success of Flappy Bird to its dominance in the Hyper-casual and esports sectors. Jeff's question for the next Game Changers guest, Chris Liu of VNG, revolves around the development ecosystem in Vietnam and the future trends he foresees in the esports space.

Jeff's insights and experiences shed light on the ever-evolving gaming landscape. As Dreamsky continues to make its mark and explore new horizons, Jeff remains committed to driving innovation and providing exceptional gaming experiences for players worldwide.

Highlights

• Jeff Linden, co-founder and president of Dreamsky, is a game changer in the Chinese and international gaming space.
• Match-plus-build games, like Gardenscapes and Homescapes, have seen significant success in the global market, with the US leading in revenue generation.
• Features such as customization options and social elements contribute to the popularity of match-plus-build games.
• Dreamsky's portfolio includes successful titles like Art of War and Super Animal Royale.
• Monument Valley and Fortnite are examples of games that have impressed Jeff Linden with their creative and innovative designs.
• Data-driven insights from platforms like App Annie help publishers make informed decisions in the gaming industry.
• Cloud gaming and sandbox games represent the future trends in gaming, offering players a seamless and immersive experience.
• Dreamsky is open to collaborations with developers, particularly in the match-three, puzzle, and competitive game genres.
• Vietnam's gaming market has great potential, especially in the hyper-casual and esports sectors.

FAQ

Q: What is Dreamsky's focus in terms of game genres?
A: Dreamsky is primarily interested in match-three, puzzle-based, and competitive games that promote fair play and inclusivity.

Q: What are the key features in successful match-plus-build games?
A: Successful match-plus-build games offer customization options, in-game events, and social elements like leaderboards and friend invites.

Q: What is the future of gaming according to Jeff Linden?
A: Jeff believes that cloud gaming and sandbox games will shape the future of the industry, providing seamless access and immersive experiences.

Q: How can gaming companies collaborate with Dreamsky?
A: Gaming companies interested in collaboration with Dreamsky can reach out to them, particularly if their games align with Dreamsky's genres of interest.

Q: What is the potential of Vietnam's gaming market?
A: Vietnam's gaming market has seen significant growth, with success stories like Flappy Bird and a dominant presence in the hyper-casual and esports sectors.