Harnessing the Power of 'Smooth Outbound' to Build a Thriving AI Community

Harnessing the Power of 'Smooth Outbound' to Build a Thriving AI Community

Table of Contents

1. Introduction
2. Company Overview
3. Acquisition Channels
4. Building a Community
   • Team Building
   • Targeting Senior Leaders
   • Niche Topic: Leadership in AI
   • Casual and Empathic Approach
5. Website Strengths and Opportunities
6. Staying Up to Date in the Industry
7. Rapid Fire Questions
8. Advice for Career Development
9. Conclusion

Introduction

Welcome to today's episode of the PAC Monk Presents. In this episode, we have a special guest, Remy, who is the Head of Growth of Strategic Partnerships for Lettuce. We will be diving into her role, the company's growth story, and their unique approach to auto documentation of machine learning projects in the Context of AI regulation. Remy will also discuss their acquisition channels, the strengths and opportunities of their website, how she stays up to date in the industry, and share some valuable advice for career development.

Company Overview

At Vectus, their focus is on auto documentation of machine learning projects and their governance. With the increasing AI regulation worldwide, such as the EU Act and regulations in the US, Canada, and India, the need for proper documentation becomes crucial for effective communication with regulators. While initially working with companies in the banking industry, their solutions are now expanding to various industries. Vectus offers a web app that simplifies the documentation process and enables teams like governance, risk, and business to be part of the conversation.

Pros:

• Simplifies documentation process
• Enables effective communication with regulators
• Expanding solutions to various industries

Con:

• Limited mention of specific features or case studies

Acquisition Channels

Vectus primarily relies on outbound acquisition channels, focusing on what they call "smooth outbound." This approach involves two main parts: building a community and hosting events. The community consists of top leaders in the AI field, mainly targeting senior vice president and chief data officer roles. Their team, consisting of data scientists in marketing and business development roles, ensures relevance and empathy in targeting this level of audience. The company also focuses on the niche topic of leadership in AI, which resonates with leaders facing common challenges in the field. Their outreach approach is casual, empathic, and aims to provide value without expecting immediate returns. Automation with surgical targeting helps them build a community of high-level individuals who engage with their events.

Pros:

• Targeted approach to senior leaders
• Niche topic resonating with the audience
• Emphasis on relationships and value-driven interactions

Con:

• Limited mention of inbound strategies

Building a Community

Building a community has been a major focus for Vectus over the past year and a half. They invest heavily in building relationships and engaging key leaders in the AI industry. This community includes directors, senior vice presidents, and chief data officers from big companies. Vectus believes that to build the right community, having Relevant people in the team is essential. Therefore, their team consists primarily of data scientists, creating empathy and understanding of the audience's challenges. The community helps leaders connect with peers facing similar AI leadership problems. Vectus covers topics like responsible recruitment and retention, addressing the specific needs of leaders in the AI field.

Pros:

• Engaging top leaders in AI
• Creating a network of peers facing similar challenges
• Addressing niche topics in AI leadership

Con:

• Limited Detail on the scalability of the community

Website Strengths and Opportunities

Vectus's website showcases the credibility and solid content that the company offers. The community page provides insights into the top leaders and companies they engage with, which enhances their credibility. The website mainly serves as a support tool rather than a lead generation tool. Users visit the website to validate the legitimacy of the company after initial contact. However, Vectus recognizes the need to work on inbound strategies, particularly with the increasing demand for compliance solutions with AI regulation. The website's weaknesses lie in the lack of focus on inbound marketing and lead generation aspects.

Strengths:

• Credibility and solid content
• Showcase of community engagement

Opportunities:

• Improve inbound marketing strategies

Staying Up to Date in the Industry

Remy emphasizes the importance of talking to the audience to stay up to date in the industry. Engaging with the audience daily helps understand their priorities, how things are changing, and the Current challenges they face. This customer-centric approach ensures Vectus remains in tune with the needs and developments in the AI landscape.

Rapid Fire Questions

Remy shares some rapid-fire insights during this part of the discussion. She mentions that the last book she Read was "After Steve" - a book about Apple after Steve Jobs. If there were no boundaries in technology, Remy would like to have longer days to accomplish more. When asked about advice she would give her younger self, Remy emphasizes trusting the process and having confidence that everything will eventually make Sense. In conclusion, she encourages focusing on empathy towards the audience to achieve both good results and a sense of fulfillment.

Advice for Career Development

Remy's advice for career development is to trust the process. As someone who has transitioned between various industries, she highlights the importance of having faith that everything will fall into place. Building a diverse skill set can be beneficial in unexpected ways in the future. Additionally, she emphasizes the significance of talking to the audience regularly to gain insights and stay updated.

Conclusion

In conclusion, Vectus focuses on simplifying the documentation process for AI projects and their governance. They target industries facing AI regulation challenges and offer a web app for auto documentation. Their acquisition channels revolve around building a community of senior AI leaders and hosting events. The website showcases credibility but lacks focus on lead generation. Remy's advice highlights the significance of empathy and trusting the process for successful career development in the fast-paced AI industry.