Hiring a Social Media Manager: A 2025 Step-by-Step Guide

In today's digital landscape, a strong social media presence is crucial for business success. But managing social media effectively can be a challenge. This article provides a proven five-step system to find a great social media manager who's affordable, knowledgeable, and can help you achieve your business goals, even in the evolving world of 2025. Say goodbye to social media headaches and hello to increased engagement and brand visibility!

The 'Too Good to Be True' Trap

One of the biggest pitfalls in hiring a social media manager is falling for offers that seem too good to be true. If someone promises you the world for a ridiculously low price, be wary.

It’s almost guaranteed that they'll under-deliver or even scam you. This is especially true in 2025, where the social media landscape is increasingly sophisticated, and expert knowledge is highly valued. Always do your research, check reviews, and trust your gut. Social media success requires a strategic, long-term approach, and cheap shortcuts rarely work.

It's important to approach new social media manager candidates with caution to make sure you don't waste your time and money on someone who doesn't have the expertise needed to bring real results to your company. If a candidate for social media management sounds too good to be true, trust your instincts and find someone else.

Knowing What You Want & Setting Realistic Expectations

Before you even begin your search for a social media manager, clearly define your social media goals. What platforms do you want to be active on? Why? Are your target customers even there? How often do you want to post? What level of involvement are you willing to commit to content creation?

Without these answers, you won’t know what skills and experience to look for. It’s like trying to build a house without a blueprint.

For example, you should ask yourself:

• What platforms do you want to be posting on?
• Why are your customers actually there?
• How often do you want to be posting on a weekly or monthly basis?
• How involved do you want to be on the creation of the content for the brand or business?

Moreover, if you expect Instant results or a miracle turnaround, you're setting yourself up for disappointment. Social media growth takes time, consistency, and a well-defined strategy. Adjust your expectations based on the candidate's previous experience and performance, but remember that every business is different, and past success doesn't guarantee future outcomes. However, it may be best to find a candidate who had great results at previous jobs.

Avoiding Long-Term Contracts Prematurely

Don’t rush into a long-term agreement with a social media manager without first testing the waters.

Social media strategies require time to implement and show results, a three-to-six-month commitment may be reasonable. However, be wary of anyone pushing for a year-long contract upfront, especially if they don't have a proven track Record of success. They will likely rip you off, guaranteed. Give yourself the flexibility to adjust your strategy or find a new manager if things aren't working out.

It is important to be on the lookout and always avoid potential new hires if:

• They don't have an overwhelming amount of previous success.
• They require you to lock into a year-long agreement or longer.

All you need to know

Flick is the in-house team that will help you save you time and build your brand on social media. They will get help with content creation, strategy, planning, and Scheduling of your posts for affordable rates. When you choose Flick, you will have a better ability to:

• Receive a tailored social media plan, strategy, and posting schedule. This ensures you reach your goals.
• Content Creation ensures marketers create amazing, brand-on content.
• Every week, your posts are optimized and added to a shared calendar, ready for approval and publishing.