Unlock Your Potential with an MBA from Goizueta Business School

Unlock Your Potential with an MBA from Goizueta Business School

Table of Contents:

1. Introduction
2. Background and Education
3. Pre-MBA Leadership Program
4. Motivation for Pursuing an MBA
5. Interest in Consumer Goods
6. Leadership and Involvement on Campus
7. Career Goals and Aspirations
8. Focus on Brand Management
9. Interest in the Beauty Industry
10. Importance of Diversity and Inclusion

Introduction

In this article, we will explore the Journey of a rising Second-year MBA student at Emory University's Goizueta Business School. We will Delve into her background, education, and experiences that have Shaped her decision to pursue an MBA. Additionally, we will discuss her career aspirations, particular interest in consumer goods and the beauty industry, and her commitment to diversity and inclusion. Join us as we discover her inspiring story and the path she is paving for underrepresented minorities in the business world.

Background and Education

Our protagonist was born and raised in Southern California, where she graduated from Loyola Marymount University with a bachelor's degree in marketing and a minor in accounting. After completing her undergraduate studies, she began working at a digital advertising agency called Fox Dealer, gaining valuable experience in the automotive and tech industry. Despite initially believing that her four years of undergraduate education would be sufficient, she soon found herself drawn to furthering her education through an MBA.

Pre-MBA Leadership Program

The decision to pursue an MBA was influenced by a friend who participated in a pre-MBA leadership program called the Rewarding MBA Fellows Program at UCLA. This program, catered towards underrepresented minorities, sparked her interest in MBAs and the business school application process. Furthermore, the events of 2020, including the pandemic and the George Floyd riots, highlighted the importance of uplifting underrepresented communities for her. Motivated by these experiences, she embarked on her MBA journey to combine her professional expertise with her passion for diversity, equity, and inclusion (DEI).

Motivation for Pursuing an MBA

The exploration of career options and research into various companies in brand and product marketing revealed that many professionals in those fields held MBAs. This realization became the driving force behind her decision to pursue an MBA, as she aimed to transition into the consumer goods industry. The desire to gain a deeper understanding of marketing and its different aspects, coupled with the excitement of learning in a structured academic environment, motivated her to Continue her education through business school.

Interest in Consumer Goods

Having identified her passion for brand management and product marketing, our MBA student set her sights on the consumer goods industry. Her interest in the beauty industry, nurtured by her exposure to her grandmother and mother's beauty routines, initially led her to aspire to work for a beauty company. However, her perspective has since broadened, and she now seeks opportunities in consumer goods in general. The psychology behind marketing and the ability to connect with consumers on a personal level make her career in this industry enticing and fulfilling.

Leadership and Involvement on Campus

Throughout her educational journey, our MBA student has been deeply involved in various diversity initiatives on campus. She is currently the lead co-chair for the Inside Goizueta conference, a student-led event dedicated to underrepresented minorities. Additionally, she holds the position of president of the Consortium chapter at Emory, an organization aiming to increase diversity in MBA programs and professional spaces. By actively participating in these initiatives, she seeks to contribute to the enhancement of diversity and inclusivity in business schools and the corporate world.

Career Goals and Aspirations

With a strong focus on brand management, our MBA student is currently pursuing a summer internship in this field. She finds this role challenging yet rewarding, as it allows her to combine her creativity with her business acumen. While she initially aimed to work specifically for a beauty company, her perspective has expanded to encompass a wider range of consumer goods. As she gains experience and hones her skills, she envisions herself continuing in marketing for the long term.

Interest in the Beauty Industry

While her enthusiasm for the beauty industry remains, our MBA student has come to recognize the potential in other consumer goods sectors as well. She appreciates the relatability of consumer goods and the ability to market products effectively from her own perspective as a consumer. Though her interests have evolved, her Core passion for the beauty industry persists, and she continues to consider it a potential focus area in her post-graduation career.

Importance of Diversity and Inclusion

Throughout her professional and educational journey, our MBA student has recognized the significance of diversity and inclusion within organizations. Beyond her personal commitment, she aims to hold leadership positions in employee resource groups of the companies she works for. These groups play a crucial role in fostering diversity initiatives and creating an inclusive environment for all employees. She aspires to be a role model for underrepresented minorities, encouraging them to pursue their dreams and strive for success in the business world.

Highlights

• A rising second-year MBA student at Emory University's Goizueta Business School shares her journey and aspirations
• Background in marketing and accounting, with experience at a digital advertising agency
• Motivated by a pre-MBA leadership program and the events of 2020 to pursue an MBA
• Interest in brand management and product marketing, particularly in the consumer goods industry
• Actively involved in diversity initiatives on campus, including leading a student conference and serving as president of a Consortium chapter
• Pursuing a summer internship in brand management and passionate about increasing diversity and inclusion in the workplace
• Enthusiastic about the beauty industry but open to opportunities in various consumer goods sectors
• Aiming for long-term career growth in marketing and potential leadership positions in employee resource groups
• Committed to inspiring underrepresented minorities and paving the way for their success in business

FAQ

Q: What inspired You to pursue an MBA? A: A pre-MBA leadership program and the events of 2020, such as the pandemic and the George Floyd riots, motivated me to further my education and combine my professional experience with a passion for diversity and inclusion.

Q: Why did you choose to focus on brand management and product marketing? A: Through research and exploration, I discovered that many professionals in these fields hold MBAs. Additionally, the psychology behind marketing and the ability to connect with consumers on a personal level intrigued me.

Q: Are you still interested in the beauty industry? A: While I initially aimed to work specifically in the beauty industry, my perspective has broadened to encompass consumer goods in general. However, my passion for the beauty industry remains, and it is still a potential focus area for my career.

Q: What role do you play in promoting diversity and inclusion? A: I am actively involved in various diversity initiatives on campus, serving as the lead co-chair for the Inside Goizueta conference and as the president of the Consortium chapter at Emory. I aspire to hold leadership positions in employee resource groups in the companies I work for, contributing to increased diversity and inclusion.

Q: What are your long-term career goals? A: My long-term career goals include remaining in marketing, potentially in a leadership position within an employee resource group. I aim to promote diversity and inclusion in the workplace and serve as a role model for underrepresented minorities.