AI搜尋2.0：Google SGE挑戰OpenAI的GPT-4

Table of Contents

1. Introduction
2. Google's New AI-Powered Search
   1. What is Google's new AI Search?
   2. Why should You be concerned?
3. The Features of SGE (Search Generative Experience)
   1. Making search more conversational
   2. Making search more contextual
   3. Making search more imaginative
4. How to Get SGE Right Now
   1. Search Labs
   2. Performance Max
5. Emerging Rivals in the AI Search Sector
   1. Vectara
   2. Microsoft
   3. Elasticsearch
6. The Future of Search Technology
   1. The progression of search engines
   2. Limitations of information retrieval engines
   3. Advancements in answer engines
   4. The rise of action engines
7. Conclusion

Google's New AI-Powered Search: Revolutionizing the Way We Discover Information

Introduction

Google has recently unveiled its revolutionary new AI-powered search, known as the Search Generative Experience (SGE). This groundbreaking technology is set to transform the way we discover information, make online purchases, and connect with the web. In this article, we will Delve into the world of Google's new AI search, exploring its features, benefits, and how you can access it. We will also take a look at the emerging rivals in the AI search sector and discuss the future of search technology.

Google's New AI-Powered Search

What is Google's new AI search?

Google, being the market leader in search engine technology, has always been at the forefront of innovation. With the introduction of Generative AI, Google has taken its search engine to the next level. Generative AI is a form of artificial intelligence that can generate new material or data from scratch using existing data or inputs. Google utilizes generative AI to enhance its search experience, providing users with more dynamic, engaging, and creative results. This new search experience is referred to as the Search Generative Experience (SGE).

Why should you be concerned?

SGE represents a significant shift in how we Interact with search engines. It makes search more conversational, allowing users to ask questions in natural language and receive answers without the need for specific keywords or phrases. The contextual understanding of queries enables Google to provide personalized and location-Based results, making search more Relevant and customized. Additionally, SGE introduces imagination to search, leveraging generative AI to generate new material or data based on user queries. This means that Google can Show you images of products that don't yet exist or even generate personalized poems. The possibilities are endless.

The Features of SGE (Search Generative Experience)

Making search more conversational

One of the key benefits of SGE is its conversational nature. You can now talk to Google in natural language and obtain answers to your questions without the need for specific keywords or phrases. For example, if you want to learn how to cook pizza at home, you can simply ask Google, "Hey Google, how do I make pizza?" Google will then provide you with a synopsis of the procedures and ingredients from a relevant page. This conversational feature makes searching more intuitive and natural.

Making search more contextual

SGE also focuses on making search more contextual. Google can now understand the context of your query based on your location, preferences, browsing history, and other criteria. For instance, if you ask about the weather, Google will provide you with the weather prediction for your Current location. Similarly, if you ask Where To buy flowers, Google will recommend florists in your area. The search results are tailored to your specific needs, making them more relevant and customized.

Making search more imaginative

Perhaps the most intriguing aspect of SGE is its ability to make search more imaginative. With generative AI, Google can generate new material or data based on your queries. For example, if you ask Google to show you cool sneakers, it will display images of footwear that do not yet exist but are developed by AI based on your style preferences and current trends. Similarly, you can ask Google to write a poem about love, and it will use AI to Create a unique poem for you based on your mood and tone. This imaginative feature adds a whole new level of creativity to search.

How to Get SGE Right Now

There are two methods to access SGE. The first is through Search Labs, a new tool that allows users to test out new features before they are made available to everyone. Users can participate by visiting google.com/labs and looking for experiments like conversation mode or picture production. Experiments can be activated or disabled by adding a hashtag to your search query. Please note that Search Labs is currently only available via invitation.

The Second method is to use Performance Max, a campaign Type in Google Ads. Performance Max enables marketers to reach customers across Google's platforms using AI. Advertisers can set up a campaign, provide data and assets, and then utilize SGE to generate customized assets. The ads are optimized and shown to the most relevant consumers. Performance Max is a powerful tool for businesses to leverage the benefits of SGE.

Emerging Rivals in the AI Search Sector

While Google is the market leader in search technology, there are emerging rivals in the AI search sector. One notable competitor is Vectara, a company that aims to provide a better generative AI conversational search engine than Google. Vectara's technology combines semantic search and Boolean exact match to identify the most relevant results from millions of documents. They also emphasize data privacy, ensuring that personal information is not stored or shared.

Another player in the AI search sector is Microsoft, which has been using AI to enhance its Bing search engine for years. Microsoft has recently introduced new Bing features that leverage generative AI, such as Bing answers, image generator, and Bing content creator. These features aim to provide direct answers to queries, generate images based on text descriptions, and even write content based on keywords.

Elasticsearch, an open-source search engine, has also announced its entry into the generative AI search space with Elasticsearch Generative Search (EGS). EGS allows developers to build search apps using generative AI models from Google and other sources. This service empowers developers to create powerful search experiences using advanced AI capabilities.

These emerging rivals signify the growing competition in the AI search sector. While Google holds a dominant position, these competitors are innovating and striving to provide better user experiences and more accurate results.

The Future of Search Technology

The evolution of search engines can be categorized into three major stages: information retrieval engines, answer engines, and action engines.

Information retrieval engines, such as Altavista and Yahoo in the early days, displayed a list of links based on keywords and links. However, they had limitations, often producing irrelevant results and requiring users to input specific terms.

Answer engines, which include Google and Bing, revolutionized search by using AI methods to provide immediate answers to user questions. These engines focused on understanding the query and presenting users with direct answers, regardless of the need to visit additional websites. Despite their advancements, answer engines still had limitations in understanding emotions and preferences behind queries and sometimes offering biased responses.

Now, we have action engines. These engines, powered by powerful AI algorithms, leverage conversational interfaces to generate new material based on user queries. They provide personalized results tailored to individual preferences and current trends. However, action engines face challenges in establishing confidence in AI-generated content and striking a balance between inventiveness and realism.

Conclusion

Google's new AI-powered search, the Search Generative Experience (SGE), promises to revolutionize the way we discover information online. SGE makes search more conversational, contextual, and imaginative, enabling users to ask questions in natural language and receive personalized answers. While Google leads the market, emerging rivals like Vectara, Microsoft, and Elasticsearch are challenging the status quo and striving to provide better search experiences. The future of search technology is exciting, and as users, we can expect more intelligent, personalized, and creative search results in the years to come.

Highlights

• Google's new AI search, the Search Generative Experience (SGE), is set to transform the way we search and discover information online.
• SGE makes search more conversational, allowing users to ask questions in natural language and obtain personalized answers.
• Contextual understanding enables Google to provide location-based and tailored search results.
• SGE leverages generative AI to generate new material or data based on user queries, adding creativity and dynamism to the search experience.
• Search Labs and Performance Max are two methods to access SGE, allowing users and marketers to explore and utilize the benefits of this new search technology.
• Emerging rivals, such as Vectara, Microsoft, and Elasticsearch, are challenging Google's position in the AI search sector.
• The future of search technology lies in action engines, which leverage AI algorithms to provide personalized and creative results.
• The evolution of search engines has gone through information retrieval engines, answer engines, and now action engines.

FAQ

Q: What is Google's new AI-powered search? A: Google's new AI search, known as the Search Generative Experience (SGE), is a revolutionary technology that makes search more conversational, contextual, and imaginative. It allows users to ask questions in natural language and obtain personalized answers, leveraging generative AI to generate new material or data based on user queries.

Q: How can I access Google's new AI search? A: There are two methods to access Google's new AI search. The first is through Search Labs, a tool that allows users to test out new features before they are released. The second method is through Performance Max, a campaign type in Google Ads that enables marketers to utilize AI to reach their target audience across Google's platforms.

Q: Are there any competitors to Google's AI search? A: Yes, there are emerging rivals in the AI search sector. One notable competitor is Vectara, which promises a better generative AI conversational search engine than Google. Microsoft and Elasticsearch are also incorporating generative AI into their search experiences, competing for a piece of the market.

Q: How does Google's new AI search differ from traditional search engines? A: Google's new AI search, SGE, introduces conversational, contextual, and imaginative features that enhance the search experience. It allows users to ask questions in natural language, provides personalized and location-based results, and even generates new material or data based on user queries.

Q: What does the future of search technology look like? A: The future of search technology lies in action engines, powered by AI algorithms. These engines aim to provide personalized and creative search results. However, they face challenges in establishing confidence in AI-generated content and striking a balance between inventiveness and realism.