10 Tips to Boost Instagram Reel and Tik Tok Views in 2023

10 Tips to Boost Instagram Reel and Tik Tok Views in 2023

Table of Contents

  1. Introduction
  2. The Importance of Getting Views on Instagram and TikTok
  3. Principle 1: Content is King
  4. Principle 2: Relatability and Shareability
    • 4.1 Examples of Relatable Content
  5. Principle 3: Keeping it Concise
  6. Principle 4: The Hook
  7. Principle 5: The Five Second Rule
  8. Principle 6: Adding Value
  9. Principle 7: Humans Connect with Real Humans
  10. Principle 8: Keeping Up with Trends
  11. Principle 9: Don't Neglect Lighting and Audio
  12. Principle 10: Aspect Ratio and Export Settings
  13. Bonus Tip: Distribution is Queen
  14. Conclusion

How to Get More Views on Instagram Reels and TikToks

In today's era of social media, gaining views and building a following on platforms like Instagram and TikTok has become increasingly important. The more traffic and followers You have, the more people you can market to and ultimately, the more money you can make in your business. But why are some Instagram Reels or TikToks not getting the views they deserve? In this article, we will explore 10 principles that can help you boost your views and engagement on these platforms. By implementing these tips, you can increase the relatability, shareability, and overall quality of your content, ultimately leading to more views and a stronger following.

The Importance of Getting Views on Instagram and TikTok

Before we dive into the principles, it's crucial to understand the significance of getting views and building a following on Instagram and TikTok. In today's digital age, social media presence is a vital component of any business or content creator's marketing strategy. More views and followers mean more people to market to, which translates to increased opportunities for monetization and business growth. Whether you're looking to grow your own business or help clients boost their online presence, learning and applying these principles will be invaluable in achieving your goals.

Principle 1: Content is King

The first and most important principle to consider is that content is king. The primary reason why your Instagram Reels or TikToks may not be getting views is that your content is not relatable, Relevant, or shareable. No matter how well you Apply the other principles in this article, if your video's content does not resonate with your audience, it won't appeal to anyone. To ensure relatability, relevance, and shareability, it is important to Create content that captures your viewers' Attention and ideally makes them feel a connection to the experiences being portrayed.

Examples of Relatable Content

To better understand the concept of relatability, let's explore a few examples from popular content Creators. In the filmmaking space, Chris Hau wows his audience by posing relatable questions and scenarios. One of his most viewed Reels is an example of this, where he asks if one should get into photography and humorously points out the challenges and expenses associated with the craft. By appealing to the shared experiences of photographers, Chris creates relatable content that encourages viewers to hit the share button.

Sam Kolder, on the other HAND, focuses on creating shareable content through visually stunning shots and exciting activities. For instance, his clip of cliff jumping, captured from an FPV drone, garnered millions of views. While the activity itself may not be relatable to most people, the shock factor and awe-inspiring camera movements make it highly shareable. By adding a captivating soundtrack and impactful camera angles, Sam Kolder maximizes the shareability of his content.

In my own account, Full-time Filmmaker, I prioritize creating content that is relevant to my audience's interests. Unboxing videos of new camera gear, for example, tend to perform better than tutorial content. By unboxing recently released camera gear, I tap into the novelty and trendiness of these products, capturing my viewers' attention. The goal, when creating content, is to check all three boxes: relatability, relevance, and shareability.

Principle 2: Keeping it Concise

In today's fast-paced world, attention spans are shorter than ever. Thus, it is crucial to keep your Instagram Reels and TikToks concise. While the algorithms of these platforms generally favor shorter content, it doesn't mean longer-form content can't be shareable. The key is to find a balance and aim for the shortest possible length that effectively delivers your message. For example, videos ranging from 5 to 10 seconds tend to perform well on these platforms.

It is essential to hook your audience within the first few seconds of your video. As users scroll through their feeds, you only have a brief window of opportunity to capture their attention. One effective way to do this is by posing a relatable question or providing a quick summary of what the video is about. The idea is to create a hook that entices viewers to keep watching.

Principle 3: The Hook

Building upon the previous principle, the hook refers to the first three seconds of your video, which are crucial for capturing your audience's attention. It is during this brief period that you have the opportunity to make an impact and encourage viewers to Continue watching. Experiment with different hooks, such as relatable questions, shocking visuals, or engaging teasers, to find what resonates best with your audience.

Principle 4: The Five Second Rule

The five-second rule states that you should not let more than five seconds go by without visually changing what your audience is looking at. This rule applies particularly to talking head content or videos featuring a single person speaking. To maintain engagement throughout the video, consider using Captions or on-screen text, changing camera angles, or incorporating B-Roll footage to visually enhance the viewing experience. By providing something new and visually interesting every few seconds, you can retain your audience's attention and make your content more compelling to watch.

Principle 5: Adding Value

One of the biggest mistakes content creators make on social media is posting content solely about themselves. To truly capture your audience's interest, you need to add value to their lives. This value can take various forms, such as entertainment, education, inspiration, or humor. By focusing on how your content can benefit your viewers, you create a connection that goes beyond self-promotion. People are more likely to engage with content that adds value to their lives, making them more likely to share and follow your account.

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