33+ Best AI Tools for Writers & Marketers in 2024

Content writing & digital marketing has been there for a very long time. But, within 2 years of AI, we’ve seen a lot happening. It all started in November 2022, when OpenAI launched ChatGPT.

Everybody started using AI for writing and marketing. Many believed that ChatGPT or other AI tools are going to replace human content writers! It took us only 15 months of AI tools revolution to find that AI isn’t going to replace but to help us improve.

At toolify.ai, we believe AI tools work best if used for assistance. ChatGPT, Gemini or Claude are probably the best of the generative AI tools even though they aren’t going to replace humans as content writers. Furthermore, Google has also penalized all publishers who were pumping in AI content at scale.

Why does Google penalize AI content?

Google in its guidelines encourages everyone to publish content that is actually helpful for the readers. Let’s say if someone’s searching for how to write an article, the content has to be helpful. The content should be helping that person to learn the art of writing an article.

It is important for that content to discuss things that are not generic and obvious. Since we have a lot of AI tools these days, the majority of them provide general content. Such tools lack depth and key insights which a searcher wants to learn.

Is Google against AI tools?

Google isn’t against AI tools, but unhelpful content. For example, writers have been using grammar checkers for a long time. Have you ever heard that Google penalized a website which was using Grammarly to remove grammatical mistakes? No, right! 

So, Google isn’t against AI tools. AI tools are here to stay but Google wants us to publish content that is in line with their guidelines of helpfulness and quality. Why should Writers & Marketers use AI tools?

The core purpose of these AI tools is to assist you in your routine tasks. For instance, if you’re using ChatGPT, it’s better to ask for ideas instead of writing portions of text. ChatGPT will not provide you quality content but it can help you turn your content into a quality one.

For example, a keywords density checker is quite helpful in ensuring your content maintains an optimal keyword balance, avoiding both overuse and neglect. AI writing and marketing tools can assist you enhance the quality of your existing content.

Besides this, they help you with idea generation, quick search and lots of related things. Just like a Figma design system streamlines design processes, these AI tools will revolutionize your writing and marketing efforts.

33+ Best AI Tools for Writers & Marketers in 2024

Let’s find what are the best AI tools for content writers and digital marketers in 2024.

1. Claude

Claude is a generative AI tool created by Anthropic. It is a large language model trained to engage in open-ended conversations and assist writers and marketers. It can help them in a variety of tasks like idea creation, research, writing assistance, grammar checking, editing, SEO optimization and content analysis. Its unique selling point is its Natural Language Processing (NLP) that provides more accurate responses.

Pros:

• It can handle large inputs, around 500 pages.
• Its context window is 150,000 words.
• It has factual accuracy and transparency.
• It has the highest IQ of 101 among LLMs.

Cons:

• It cannot access the internet and its dataset cut-off is in August 2023.
• It supports only a dozen languages in 180 countries.
• Its paid version is expensive in comparison to other LLMs in terms of tokens allowed.

Price:

• Free: $0, allows 30 messages a day.
• Monthly: $20/month, billed annually.

URL: https://claude.ai/

2. Copy AI

Copy AI is an AI tool specially trained to create content. It provides ready made templates for all types of writing and marketing content. Large language models require proper prompts and training to generate relevant content. Copy AI solves this problem by providing templates that are already trained for a specific type of content.

Pros:

• Offers 90+ templates for content creation.
• It provides folders to store reusable information.

Cons:

• It provides statistical data without sources.
• Output has grammatical mistakes and high plagiarism.
• It is very unstable.

Price:

• Free: $0, allows 2000 words per month.
• Monthly: $49/month, $432/year.

URL: https://www.copy.ai/

3. Writesonic

Writesonic is a generative AI based platform that provides multiple content creation tools for writers and marketers. It is based on openAIs API, so it has the same power as chatGPT. You can provide urls and files, it will read them and generate content related to the topic.

Pros:

• It can take voice commands also.
• Generates pictures, voice and citations related to the content.
• Provides customizable chatbots.

Cons:

• User interface is overwhelming for new users.
• Result generation is slow.

Price:

• Free: $0, allows 10,000 words per month.
• Monthly: $16/month.

4. AI Paragraph Generator

Paragraph generator is an AI based online tool. It generates unique, engaging and topic relevant paragraphs quickly. It is very simple and user friendly. This makes it ideal for beginner and aspiring writers and marketers. One just has to provide a topic and it will create content related to the topic. It offers other tools too like paragraph expander, rewriter and summarizer to manipulate the content generated.

Pros:

• Completely free.
• Does not require an email account.

Cons:

• Cannot keep history / record.
• Very limited use.

Price:

• Free of cost

URL: Paragraph-generator.com

5. The Right Blogger  

The Right Blogger is an online AI-powered tools provider. It provides 75 content creation tools that help writers and marketers to create content fast and easy. It has tools for every stage of a content creators journey. From idea generation to optimization of the created content.

Pros:

• Suggest ideas from urls for blogging.
• Creates a large amount of content.

Cons:

• Does not ensure readability and accuracy.
• Generated content is not creative or unique.

Price:

• Free: 30 day free trial
• Pro: $29.99 per month.

6. Steve AI

Steve AI is an AI tool beyond text to video. It offers an AI video generator to users along with AI voice and 3D still animations. Steve AI uses advanced AI which helps you communicate better with a global audience.

Pros:

• High quality and original video template for personal or professional use.
• It inspires creativity and curiosity.

Cons:

• You need a good internet connection.

Price:

• Basic: $15 per month
• Starter: $45 per month
• Pro: $60 per month

Url: https://www.steve.ai/

7. Smartreach.io

Smartreach is a sales engagement platform that provides content AI tools to automate the sales process. It helps writers and marketers to generate sales quickly and effortlessly. This platform charges only for the services you use. It automates every process in the user journey.

Pros:

• Very simple and easy to use.
• Pay-as-you-go pricing.
• Support is very fast.

Cons:

• Spam detection is not very good.
• No drag and drop feature.
• There are no warning windows.

Price:

• Free: 14 day free trial with limitations.
• Pro: $24 / month.

Url: https://smartreach.io/

8. Hive

Hive is an online project management platform. It provides data storage and manipulation online for a whole team. Marketers and writers working in teams can collaborate with each other and edit the project. It provides customization in the layout so you can work on your own terms.

Pros:

• Gives money back guarantee.
• Offer automations for many tasks.
• Customizable user interface.

Cons:

• Not good for real time data processing.
• Does not offer advanced data management features.

Price:

• Free: $0
• Pro: $1 / month.

URL: https://hive.com/

9. Plagiarism Checker

Checker-plagiarism.com is an AI based web application that reads text and tells the percentage of plagiarism in it. Marketers and writers can type text or upload a file to check plagiarism in their content. It is a very useful tool as every platform encourages plagiarism free content. It also offers other useful tools like AI detector, readability checker and grammar checker.

Pros:

• No sign up required.
• Free of cost.

Cons:

• Some features don’t work.
• Too many reloads.

Price:

• Totally free.

Url: https://checker-plagiarism.com/

10. Hemingway

Hemingway App is an online tool that helps you make your writing concise and correct. It is an ideal tool for writers and marketers who want to make their writing meaningful and bold. Hemingway editor uses AI to tell the readability score of content. When you enter your content, it highlights sentences that are hard and words you need to remove.

Pros

• Helps you streamline your writing style
• Assess readability and complexity of your text

Cons

• Not suitable for manuscript writing
• Grammar checking capabilities are not that great

Price

• One time payment of $19.99

URL: https://hemingwayapp.com/

11. Resume Writer

Resume writer helps you write an excellent resume using AI. The website along with its resume writers help clients or users land jobs in their preferred companies. AI has made it extremely useful for many to have a solid resume for competing with others. Resume writers not only help you with a professional resume but adds that extra flair which companies are always looking for.

Pros:

• High Quality
• 100% Confidentiality
• A 360 degree Approach

Cons:

• Might not work for micro niches in blockchain.
• Can be too expensive for a lot of people

Price:

Starts from $249.

Url: https://www.resumewriterden.com/

12. Techpilot AI

Techpilot is a blogging website that provides the latest news related to AI. Writers and marketers should read their blogs to get updates related to new technologies. This will allow them to choose an AI for their work flow. It not only provides information and reviews but also provides links to the AI tools.

Pros:

• Provides latest information about AI tools.
• Recommends tested AI tools.

Cons:

• Too much unrelated information.
• No comment section.

Price:

• Free of cost.

Url: https://techpilot.ai/

13. AutoGPT

Autogpt is an online tech guide. It provides a newsletter of updates on the latest technologies. Professionals like writers and marketers can read their newsletter to keep up with the competition. Reading about the latest updates in the tech world will allow you to choose the best for your work.

Pros:

• Regular updates of the latest technologies.
• Offers a course to learn AI integration in work.
• Articles, blogs and reviews about AI.

Cons:

• Provided information may not match your interest.
• No comment box.

Price:

• Free of cost.

Url: https://autogpt.net/

14. Originality AI

Originality AI has quick and accurate tools like plagiarism checker, fact checker, and AI writing checker. It helps writers and marketers to enhance their writing by accurately checking plagiarism and AI similarity percentage. The website with its capabilities and performance has to be the go-to tool for every content writer or marketer.

Pros

• Creates quality content at a cheaper price
• Provides SEO optimized content

Cons

• Limited language capabilities
• Occasionally inaccurate plagiarism results

Price

• $14.95 per month
• $149.4 per annum

URL: https://originality.ai/ 

15. Upsilonit

Upsilon is a product development studio that creates software with AI. They create digital products from just a rough idea. They take care of the development so that marketers and writers can focus on fundraising, marketing and sales. They take care of everything about the development of the product.

Pros:

• High quality products.
• Offer services on equity also.

Cons:

• Too expensive.
• Require long term commitment.

Price:

• Free: 2 weeks free trial period.
• Paid: $20,000 to $65000 / month according to the product.

URL: https://www.upsilonit.com/

16. Refrens

Refrens is an AI based GST accounting software. Modern businesses use these softwares to keep all their financial operations in one place. Writers and marketers can rely on this software for their financial operations and focus on the creativity.

Pros:

• One software for all financial operations.
• Very simple and easy to use.
• Allows multiple users.

Cons:

• Cannot integrate with bank accounts.
• Slow customer service.

Price:

• Free: $0 basic plan.
• Essential: $47 / year.

URL: https://www.refrens.com/

17. AI Writing Detector

AI detector is an online tool that uses AI to check if content is written by a human. The tool is extremely helpful for content writers and marketers. After recent updates by Google, it is crucial for webmasters to publish original content. AI detector helps you check AI content percentage and shows you a similarity score.

Pros:

• Very simple and user-friendly interface.
• Gives multiple stats like perplexity, entropy and Diversity.

Cons:

• Low accuracy.
• Allows only 500 words at a time.

Price:

• Totally free.

URL: https://ai-detector.info/

18. Textify AI

Textify is an AI powered tools provider. It provides tools related to writing and marketing. It's a one spot for all text manipulation and detection tools like grammar checker, AI detector, plagiarism detector, content generator and text to image.

Pros:

• One stop for all text related tools.
• Single plan for all tools.

Cons:

• Compatibility issues with some browsers and devices.
• May not be able to detect subtle errors.

Price:

• Free: $0 basic plan.
• Paid: $9.95 / month.

URL: https://textify.ai/

19. Exemplary AI

Exemplary is an AI-powered content creation tool. It creates content, short video clips, translation and transcription for the writers and marketers. It generates audiograms, video clips and blog posts from a single video provided.

Pros:

• Offers subtitles in 120 languages.
• Provides download in many formats.

Cons:

• Low compatibility with mobile devices and ios.
• Correctness level is low.

Price:

• Free: $0 personal plan.
• Starter: $12 / month

URL: https://exemplary.ai/

20. Insidr AI

Insider is an AI-powered tools newsletter. They review AI solutions to automate processes in businesses. They do not only review generative AI tools related to writing and marketing but also for many other processes in a business. Like finance management and productivity tools. Insidr is one stop for every automation solution.

Pros:

• Provide courses to learn AI integration.
• Have 300+ AI solutions links at one stop with basic info and price.

Cons:

• Information may not be completely true.
• They have no feature to take reviews from readers.

URL: https://www.insidr.ai/

21. Lumen5

Lumen5 is an online AI video creator. It creates videos from text and accepts files also. Writers and marketers can create engaging videos related to their content easily by using its drag and drop video editor. Best feature about this software is its video creation from already present content like videos, audios or blogs.

Pros:

• Creates videos quickly.
• Drag and drop customization

Cons:

• Limited customization options.
• Final outcome may not be satisfactory.

Price:

• Free: $0 with limitations and watermark.
• Basic: $19 / month, billed annually.

URL: https://lumen5.com/

22. Essay Builder

Essay-builder uses AI to generate essays. It is ideal for students of any level but writers and marketers can also use it for content creation. It can generate detailed content on any topic you provide. The tool also helps you with sources which makes it accurate and trustworthy.

Pros:

• Provide citations along with facts.
• Offers different tones and academic levels.

Cons:

• Very limited use.
• Creates robotic content.

Price:

• Free: $0 limited generation.
• Paid: $5 / month.

URL: https://essay-builder.ai/

23. Detector de IA

This AI detector helps users find AI writing percentages within content. The website is extremely helpful for all those who deal with AI content on a daily basis and want to enhance their writing and remove AI percentage.

Pros:

• Check AI similarity of up to 1000+ words
• Paraphrase or humanize content using AI

Cons:

• No record of previous documents

Price:

• Free: The website is new and doesn’t offer any pricing right now.

URL: https://detectordeia.net/

24. Vengreso

Vengreso is a website that provides an online AI writing assistant called “FlyMSG”. It creates content for you. Writers and marketers can save a lot of time using this software. The writing assistant creates, optimizes, expands and engages you.

Pros:

• Compatible with any platform.
• Saves time by automating all writing processes.

Cons:

• Content created may sound robotic.
• Does not capture the required tone.

Price:

• Free: $0 with basic features.
• Paid: $2.27 / month, billed annually at $27.

URL: https://vengreso.com/

25. Smartlead AI

Smartlead is a cold email tool that uses AI. It automates or simplifies the process of outreaching for businesses. Writers and marketers can benefit by handing over the lead generation to smartlead. It focuses on cold emails but can also be used for multi-channel infrastructure.

Pros:

• Provides email follow-ups.
• Single email box for the whole team.

Cons:

• Unpredictability in performance.
• Complex UI.

Price:

• Free: 7-day free trial
• Paid: $39 / month.

URL: https://www.smartlead.ai/

26. Contentbase

Contentbase specializes in providing professionally designed, ready-to-use Canva template bundles for use on social media. By using their easy-to-customize Canva designs, anybody can spice up their online business’s social media account, to increase engagement and drive more revenue.

Pros:

• Good template bundles in various niches

Cons:

• Limited offer

Price:

• Free: $0 for free account.
• Paid: you only pay for whichever template bundles you purchase.

URL: https://contentbase.com 

27. Synder

Synder is an accounting automation AI-powered tool. It automatically manages multi-source data and complex operations by syncing them into one. Writers and marketers can leave management of all the payments on synder and focus on more important things.

Pros:

• Automated transactions import.
• Easy to operate.
• Swift support.

Cons:

• Syncing with other softwares is complex.
• Some features have bugs.

Price:

• Free: 15-day free trial.
• Paid: $61 / month.

URL: https://synder.com/

28. Graphically IO

Graphically is a graphic generation studio. They create AI-based graphics on demand. Writers and marketers can subscribe to their services to get engaging graphics. This is an ideal platform for those who cannot use AI themselves to create graphics. You can directly communicate with the designer and explain your thoughts.

Pros:

• Delivery within 24 hours.
• Very simple communication process.

Cons:

• Accepts payments only through paypal.
• Graphics quality is not as good.

Price:

• Free: A free consultation call or demo.
• Paid: $399 / month.

URL: https://graphically.io/

29. Quick Creator

Quick creator is an AI driven tool to create SEO optimized content. Its high converting landing pages help writers and marketers to rank high on search engines. It provides hosting and custom domains also, which leaves nothing for any other platform. It's an all in one solution for writers and marketers.

Pros:

• SEO optimized content.
• Ultra-fast hosting.

Cons:

• Requires learning curve.
• Takes time to understand.

Price:

• Free: $0 for 1000 words.
• Paid: $49 / month.

URL: https://quickcreator.io/

30. Decktopus 

Decktopus integrates AI to create high quality presentations with only a title. Writers and marketers can get help for making presentations and raise funding for the projects. It creates high quality presentations and adds videos, images and audios with texts for better engagement.

Pros:

• Share presentations with a custom domain.
• Provide rehearsal sessions.

Cons:

• Not compatible with other presentation softwares.
• Does not allow manual editing.

Price:

• Free: $0 limited features.
• Paid: $14.99 / month.

URL: https://www.decktopus.com/

31. StealthGPT 

StealthGPT generates content with AI that is undetectable to AI detectors. It can also humanize existing content. Writers and marketers can use this software to increase productivity without the fear of google deranking their content.

Pros:

• No need to edit or humanize AI generated content.
• Enhance productivity.

Cons:

• It may not be as accurate as advertised.
• Content may not offer any value to the users.

Price:

• $17.99 / month for 100,000 words.

URL: https://www.stealthgpt.ai/

32. Headlime

Headlime is an online tool that generates marketing copy using AI. Writers and marketers can save their brainstorming time to create a catchy headline using this AI tool. A headline is the most important part of any content, so this tool is very valuable in any type of content creation.

Pros:

• Any type of copywriting at one platform.
• Provide video tutorial for each template.

Cons:

• Complex UI for a beginner.
• Many features have bugs or errors.

Price:

• Free: $0 version with limited generation.
• Paid: $59 / month.

URL: https://headlime.com/

33. Planable.io

Planable is an online collaboration platform that provides space for content management. Teams collaborate to create and manage content using this platform. Writers and marketers can streamline every process like planning, scheduling and publishing content. It works just like git works for programmers.

Pros:

• Require managers’ approval before editing anything.
• Customizable content views.

Cons:

• Missing features across social media platforms.
• No drag and drop editor.

Price:

• Free: $0 for limited space.
• Paid: $11 / month.

URL: https://planable.io/

Author’s Remarks

All of these tools are extremely helpful and can help you enhance your writing and marketing efforts. We did a thorough testing and compared their performance with other tools. We believe these tools work more efficiently than many other giants.

Conclusion

Organic marketing is changing as well as paid marketing. These are times when skills and right decisions matter more than ever. We are amidst the AI revolution and the best way is to keep in line with the latest trends. As a content writer or digital marketer we should be open to using such AI tools that can help you market better. I will conclude this article with “AI isn’t going to replace us but to lift the way we work”.