5 Types of Marketing to Boost Your Business Results in 2024

The marketing industry is changing every day, constantly offering something new for businesses and their potential clients. From CPA marketing to old-classic email newsletters, 2024 also brought a new vision into digital promotion. If you’re interested in enhancing your business results, keep reading and explore the key marketing trends for the coming years. Complement your content strategies and targeted ads with CPA affiliate marketing, stealth marketing, and high-quality SEO optimization.

CPA Marketing

An analogy to traditional CPC marketing, CPA is a new type of affiliate promotion. Shortly, you find affiliates for your ad placement and pay them for target actions, made by clients. Depending on your business strategy, it can be a lead-form filling, a purchase, a phone call, and many more options. Depending on the business type, the target action can differ:

• e-commerce: purchase, “add-to-cart” action, free trials;
• online services: app download, free trial, software subscription;
• finance: credit card application, lead form, etc.

Here’s what makes it special – you pay only for actions, not clicks or ad placements. And for website/social media owners, this is an amazing way to earn some extra money by placing affiliate links.

Email Newsletters

With the popularity of social media and messengers, email seems outdated. However, a good marketer knows that it’s not true. People still use emails for corporate messages, subscriptions, financial operations, and many more goals. Thus, email newsletters still attract attention and make people read about your product.

In 2024, the form of email marketing is changing. Simple promotional letters will be quickly dropped in the “trash” or “spam” section, and no one will remember your offer. Instead, create engaging and beneficial letters for your potential clients.

For retention, offer discounts and unique promo codes – “get a unique promo only in this email”. To re-engage with your clients, consider useful newsletters with updates, news, and trends. For education spheres, emails are an amazing way to offer free MVPs and remind clients of your existence.

UGC and Influencer Marketing

Influencers are new celebrities, and you’re ready for this conversation. No matter what your niche is, communicating with UGC creators is crucial. That’s the best way to generate “human” content in the era of AI and build trust with your potential clients. Such a marketing type exists in all possible forms:

• Unboxing videos. Pay clients to unbox their items and share experiences on camera. Surprisingly, this not only works with celebrities and bloggers. A shared opinion from your average client can be a boost for others to try your product.
• Reviews and comparison. Informational articles, YouTube videos, and blog posts are only some ways to share opinions. If your product is complicated and needs explanations, send it to influencers with niche audiences.

Instead of describing a product on your own, let others do it. Appreciate UGC content by offering discounts for Instagram stories. Contact middle-size influencers and offer barter to avoid extra costs.

SEO Marketing

Search engines are constantly developing their optimization techniques. In 2024, personal experience became a leading marker of high-quality content in Google. What does it mean for you?

Craft personalized content. Instead of overloading your articles with keywords, share personal opinions and experiences. Tell personal stories, share your business progress, and allow yourself to be subjective. In 2024, search engines appreciate unique articles and blogs, which can be a huge boost for your business. But don’t forget about traditional measures: keywords, link building, and website optimization. They are still working, as experience shows.

Stealth Marketing

Who said all ads must be obvious? Undercover marketing is a new way of promotion when your clients don’t know they see an ad. The goal is to attract attention and create genuine interest in your product. There are plenty of ways for different niches and businesses:

• Product placement. This is one of the most popular forms of stealth marketing. Used on TV earlier, it came to the Internet and influencers’ world. Send your products to bloggers and pay for product placement in stories, YouTube videos, TikToks, etc.
• Viral marketing. Crafting trends in a new art. Brands find more and more ways to attract attention with TikTok challenges, trends, and memes. Look through Grimace’s Shake trend on TikTok, and you’ll realize how it works.

The key here is maintaining the ethical side. Stealth marketing tends to be invisible, and yet, online users should know they see ads. Don’t forget to mark your content and collaborations as promotions.

Bottom Line

Whether you are a business owner or a content creator, make sure to know current marketing trends and new branches. For instance, CPA marketing is a beneficial deal for both entrepreneurs and website owners – by placing links with a target action, a website owner earns money, and businesses attract target audiences without overpaying. Ensure to try effective SEO strategies, including personal touch and experience. Finally, remember that not every promotion must be visible. Sometimes, communication and genuine recommendations are the best way to attract people.