Boost Your Etsy Rankings with Easy SEO Tricks
Table of Contents:
- Introduction
- The Number One SEO Mistake Among Etsy Sellers
- Understanding the Problem with SEO
- Examples of SEO Mistakes in Handmade Items
- Example 1: Sumptuous Realistic Dessert Scented Candles
- Example 2: Shifting Light Vertical Landscape Canvas Print
- Examples of SEO Mistakes in Prints and Paintings
- Example 1: Abstract Greenery Painting Floral Wall Art
- Example 2: The Master Is Here Boss T-shirts
- Examples of SEO Mistakes in Print on Demand Products
- Example 1: Don't Stop Retrieving T-shirt for Golden Retriever Lovers
- Example 2: Funny T-shirt for Boss
- The General Specific Specific Approach to SEO
- Bonus Tip: General Specific Specific vs Specific Specific General
- Conclusion
The Biggest SEO Mistake Among Etsy Sellers
In today's video, I will be addressing the number one mistake I am seeing among Etsy sellers when it comes to SEO. This mistake is being made by sellers who have been on Etsy for over 12 years. It is important to understand this mistake and how to fix it in order to improve your search engine rankings and drive more traffic to your Etsy listings.
Understanding the Problem with SEO
The biggest problem I see with Etsy sellers' SEO is that they are using their titles to only describe the item itself, rather than focusing on the purpose or utility of the item. Sellers tend to be product-focused and are often caught up in describing the specifics of the item, such as color, size, and materials used. However, customers are searching for solutions, not just specific product parameters. This seller-focused approach to SEO is not aligned with the way customers think and search on Etsy.
Examples of SEO Mistakes in Handmade Items
Let's take a look at some examples to better understand the SEO mistakes made by Etsy sellers in the handmade items category.
Example 1: Sumptuous Realistic Dessert Scented Candles
One listing titled "Sumptuous Realistic Dessert Scented Candles" demonstrates the SEO problem. Using the word "sumptuous" as the first word in the title is unlikely to match the search terms used by potential customers. Instead, it is important to focus on a combination of the product, purpose, and utility. For example, a better title would be "Dessert Candle Custom Scent Candle for Gift Box for Friend." This title captures multiple long-tail keywords and describes the purpose and utility of the item, increasing its visibility in search results.
Example 2: Shifting Light Vertical Landscape Canvas Print
Another common mistake is seen in titles like "Shifting Light Vertical Landscape Canvas Print." Customers are unlikely to search for specific terms like "shifting light." Instead, the focus should be on capturing keywords related to the product, purpose, and utility. A more effective title would be "Abstract Greenery Painting Floral Wall Art" or "Greenery Wall Art for Living Room."
Examples of SEO Mistakes in Prints and Paintings
SEO mistakes are also prevalent in the prints and paintings category on Etsy. Let's explore a couple of examples.
Example 1: Abstract Greenery Painting Floral Wall Art
In the title "Abstract Greenery Painting Floral Wall Art," placing the specific adjectives before the noun reduces the visibility of the listing in search results. Instead, the title should follow a general-specific-specific approach, such as "Greenery Wall Art Wildflower Painting" or "Floral Wall Art Greenery Wall Decor."
Example 2: The Master Is Here Boss T-shirts
Titles like "The Master Is Here Boss T-shirts" use specific adjectives before the noun, which is unlikely to match customer search terms. Reframing the title as "Funny T-shirt for Boss" or "Boss Funny Shirt" enables the seller to capture more Relevant keywords and improve visibility.
Examples of SEO Mistakes in Print on Demand Products
Let's move on to the print on demand category and discuss some common SEO mistakes.
Example 1: Don't Stop Retrieving T-shirt for Golden Retriever Lovers
In the title "Don't Stop Retrieving T-shirt for Golden Retriever Lovers," the use of specific phrases like "Don't Stop Retrieving" may not Align with what customers are searching for. Instead, a title like "Golden Retriever Shirt Golden Retriever Lover T-shirt" would be more effective in capturing relevant long-tail keywords.
Example 2: Funny T-shirt for Boss
Similar to the previous example, using specific phrases like "Funny T-shirt for Boss" in the title may not match customer search terms. A better approach would be "Funny Gift for Boss" or "Boss T-shirt" to increase the chances of appearing in search results.
The General Specific Specific Approach to SEO
To optimize your SEO on Etsy, it is crucial to follow the general-specific-specific approach. Customers often search using the noun followed by adjectives that describe the product. By structuring your titles in this way, you can increase your visibility in search results and attract your ideal customers.
Bonus Tip: General Specific Specific vs Specific Specific General
A bonus tip for improving your Etsy SEO is to prioritize the general-specific-specific approach over the specific-specific-general approach. Customers tend to search using the noun first, followed by the adjectives. Therefore, it is more effective to structure your titles as "Wedding Dress Boho Lace" rather than "Lace Boho Wedding Dress."
In conclusion, the biggest SEO mistake among Etsy sellers is focusing solely on describing the item itself, rather than considering the purpose and utility. By reframing titles to align with customer search terms and adopting the general-specific-specific approach, sellers can greatly improve their SEO and attract more relevant traffic to their Etsy listings. Implement these strategies in your shop today and see the difference it makes.