Create Stunning Video Ads with AI Tools

Table of Contents

1. Introduction
2. Step 1: Creating Your Account on InVideo
3. Step 2: Choosing a Video Template
4. Step 3: Adding Your Content to the Video
5. Capturing the Attention of the Viewer
6. Conveying the Main Message of the Ad
7. Directing the Viewer to Take Action
8. Adding Background Music to the Video
9. Adding a Voiceover to the Video
10. Downloading and Publishing Your Video
11. Alternatives to InVideo for Free Stock Videos
12. Conclusion

How to Create a Professional Video Ad for Free using InVideo

Are You looking to Create a captivating video ad but don't have any previous experience or a big budget? Look no further! In this article, we will guide you through the process of creating a professional video ad for free using InVideo – an easy-to-use online video editing tool.

Step 1: Creating Your Account on InVideo

The first step in creating your video ad is to create an account on InVideo. It's completely free and easy to set up. Simply visit the InVideo Website and click on the "Get Started" button. You can sign up using your Google account or create a new account with your email address. Once your account is created, you'll be taken to the editing area where the magic happens.

Step 2: Choosing a Video Template

Now that you have your InVideo account set up, it's time to choose a video template for your ad. InVideo offers a wide range of ready-made video designs to choose from. Since we're creating an ad, let's search for "video ads" in the template library. You'll be presented with a collection of video ad templates that you can use as a starting point. Select a template that fits your vision and click on it to proceed.

Step 3: Adding Your Content to the Video

With your video template selected, it's time to add your own content to the video. This is where you can customize the text, images, and videos to make the ad truly your own. In the video editor, double-click on the text in the template to edit it and enter your own message. Adjust the text size and color to your liking. You can also add new text elements by clicking on the "Text" option and selecting a text style from the library.

Capturing the Attention of the Viewer

The first few seconds of your video ad are crucial for capturing the attention of the viewer. People tend to skip ads as soon as they appear, so you need to make those initial moments count. One effective way to grab attention is by delivering a strong and compelling message. Think about what people care about related to your product or service and use that as a hook. For example, if you're advertising perfumes, you could start with a message like "Introducing perfumes like Never before". This immediately piques the viewer's interest and makes them want to learn more.

Conveying the Main Message of the Ad

Once you have captured the attention of the viewer, it's time to convey the main message of your ad. This is where you provide details about your product or service and highlight its key features and benefits. For example, if you're promoting perfumes, you could mention that they are made with fresh and natural ingredients. Use this part of the ad to showcase what sets your product apart and why viewers should choose it over the competition.

Directing the Viewer to Take Action

In the final part of your video ad, it's essential to direct the viewer to take action. This can be done by providing a clear call-to-action, such as directing them to your website, shop location, or contact number. Let them know what they need to do next to engage with your brand. This is an opportunity to solidify the connection with the viewer and make it easy for them to convert into a customer.

Adding Background Music to the Video

Adding background music to your video can greatly enhance its overall impact and make it more engaging to watch. InVideo offers a selection of royalty-free music tracks that you can choose from to complement your ad. Select the Type of music you want and click on the desired track to add it to your video. You can adjust the volume of the music to suit your needs.

Adding a Voiceover to the Video

To further enhance the impact of your video ad, consider adding a voiceover. A voiceover can help convey your message more effectively and add a professional touch to your ad. InVideo allows you to either upload your own voice recording or create an automated AI voice using your text. You can choose the language and voice style that best suits your ad. Once generated, the voiceover can be added to your video and adjusted in terms of volume.

Downloading and Publishing Your Video

Once you are satisfied with your video ad, it's time to download and publish it. InVideo allows you to export your video in 720p quality for free, but it will include a watermark. Alternatively, you can upgrade your plan to get full HD quality videos without any watermark. Simply click on the "Export" button, select your preferred video quality, and wait for the video to be processed. Once ready, you can download the video to your computer and upload it to platforms like YouTube, Facebook, or Instagram to reach your target audience.

Alternatives to InVideo for Free Stock Videos

While InVideo offers a range of stock videos to choose from, you may also want to explore other platforms for free stock videos. One such platform is Pexels, which provides a wide selection of high-quality stock videos that you can use in your ad. Simply visit the Pexels website, search for videos related to your ad, and download the ones that suit your needs. You can then upload these videos to InVideo and incorporate them into your ad.

Conclusion

Creating a professional video ad doesn't have to be complicated or expensive. With InVideo, you can design stunning video ads for free, even without prior experience. By following the step-by-step process outlined in this article, you'll be able to captivate your audience and effectively promote your products or services. So why wait? Start creating your own video ad today and watch your business soar.