Design stunning HTML5 banner ads with Google Web Designer

Table of Contents

1. Introduction
2. Designing the HTML5 Banner Ad
3. Creating the Background and Fruit Images
4. Setting Up the Banner Ad in Google Web Designer
5. Adding the Div and Adjusting the Images
6. Creating the Text Layer
7. Duplicating the Div Layer and Changing Colors
8. Animating the Banner Ad
9. Adding the Website Link and Button
10. Adding Labels and Events for Replay

Introduction

Welcome to this tutorial on designing an HTML5 banner ad in Google Web Designer. In this tutorial, we will Show You how to Create a banner ad from scratch using images and animations. We will cover everything from designing the background and fruit images to setting up the banner ad in Google Web Designer. So, let's get started with the design process.

Designing the HTML5 Banner Ad

To begin with, we need to design the HTML5 banner ad in Adobe Photoshop. We will use various images for this design, including a portal image and fruit images. These images can be downloaded from websites such as pngaa.com and png3.com. Once we have the images, we will create three folders for the three flavors and adjust the color of the bottle image using hue saturation. After exporting all the images as PNG, we can proceed to create the banner ad in Google Web Designer.

Creating the Background and Fruit Images

Next, we will create the background image for the banner ad. We will use the element tool in Google Web Designer to create a div and set its background color to a yellowish hue. Then, we will drag the fruit images onto the stage and arrange them in the center. We will adjust the position and size of the fruit images to ensure they Align perfectly with the background image.

Setting Up the Banner Ad in Google Web Designer

Now that we have the background and fruit images in place, we can start setting up the banner ad in Google Web Designer. We will create a new banner ad with the Dimensions of 300 by 600 pixels. We will name the banner ad and choose the appropriate environment. Once the banner ad is set up, we can proceed to add various elements and animate them.

Adding the Div and Adjusting the Images

To make the banner ad visually appealing, we will add a div and adjust the images accordingly. The div will serve as a container for the images and allow us to position and align them properly. We will use the properties panel in Google Web Designer to change the background color of the div and drag the images onto the stage. We will arrange the images behind the bottle and adjust their positions using the shift and arrow keys.

Creating the Text Layer

To add textual content to the banner ad, we will create a text layer using Google Web Designer. We will name the text layer and align the text to the center. Then, we will use the text panel to choose an appropriate font and set the size and font weight. We will also change the color of the text to ensure it stands out against the background.

Duplicating the Div Layer and Changing Colors

In order to create a visually dynamic banner ad, we will duplicate the div layer and change its color. This will give the impression of different flavors for the product being advertised. We will use the properties panel to adjust the size and background color of the duplicated div layers. By selecting specific layers and adjusting their positions, we can create a visually appealing layout.

Animating the Banner Ad

Now comes the fun part – animating the banner ad. We will use keyframes and the timeline in Google Web Designer to create smooth animations for the images. By selecting specific keyframes and adjusting the size and rotation of the images, we can make them appear and move in a captivating manner. We will also Apply easing effects to ensure the animations are smooth and visually appealing.

Adding the Website Link and Button

To make the banner ad interactive, we will add a website link and a button. The website link will allow users to visit the advertised website, while the button will serve as a call-to-action to replay the animations. We will use keyframes and events in Google Web Designer to control the appearance and functionality of the website link and button. By adjusting the opacity and position of the elements, we can create a seamless user experience.

Adding Labels and Events for Replay

Finally, to allow users to replay the animations, we will add labels and events to the banner ad. By inserting keyframes and events at specific points in the timeline, we can control the replay functionality. We will set the number of times the animation should repeat and add a pause event to ensure the banner ad remains static after a certain point. We will also add a refresh button for users who want to replay the animations at any time.

Now that we have explored the step-by-step process of designing an HTML5 banner ad in Google Web Designer, it's time to bring your creative ideas to life. By following these instructions, you can create visually stunning and interactive banner ads that captivate and engage your target audience. So, let's get started and create some amazing banner ads!

Highlights

• Design an HTML5 banner ad from scratch
• Use Adobe Photoshop to create background and fruit images
• Set up the banner ad in Google Web Designer
• Add divs, images, and text layers
• Apply animations and easing effects
• Make the banner ad interactive with website links and buttons
• Control replay functionality with labels and events

FAQ

Q: Can I use other design software instead of Adobe Photoshop? A: Yes, you can use any design software that allows you to create and export images in PNG format.

Q: Is Google Web Designer the only platform for creating HTML5 banner ads? A: No, there are other platforms available, but Google Web Designer is widely used and offers a range of features specifically for creating HTML5 banner ads.

Q: Can I customize the dimensions of the banner ad? A: Yes, you can adjust the dimensions according to your specific requirements.

Q: How do I publish and share the banner ad? A: You can publish the banner ad locally and share it with your clients or upload it to your ad campaigns.

Q: Can I add more than one button to the banner ad? A: Yes, you can add multiple buttons with different functionalities if required.

Q: Can I apply different animations to the images? A: Yes, you can experiment with different animations and adjust the timing and settings according to your preferences.

Q: Can I customize the appearance of the website link and button? A: Yes, you can customize the colors, fonts, and sizes of the website link and button to match your design aesthetic.