Discover the Future of Fintech with AppAnnie at FinovateAsia 2013

Table of Contents:

1. Introduction
2. About a Penny
3. Importance of Market Data and Analytics
4. Store Stats: A Convenient Market Research Tool
5. Store Stats Intelligence: Advanced Market Analysis
6. Visualization Product for Finance Companies
7. Spotting Investments and Growth Markets
8. Analyzing Company Revenues by Country
9. Understanding Market Share
10. Free Public Reports and Penny Index
11. Conclusion

Article:

Introduction

Hello everyone! My name is Gender, and I'm the VP of Asia-Pacific at a Penny. I am thrilled to be here today to share with You the ins and outs of our company. A Penny is a global leader in providing app store market data and analytics. Our goal is to bring transparency to the vast mobile app market by offering comprehensive market data on every app and every app publisher in every country. In this article, I will be diving deep into the importance of market data and analytics, as well as introducing our flagship products, Store Stats and Store Stats Intelligence, with a specific focus on the finance industry.

About a Penny

Before delving into the details, let me provide you with a brief overview of a Penny. Our company is venture-funded by reputable investors like Sequoia Capital, IDG Capital, Grey Croft, Avenches, and Infinity Venture Partners, which attests to the credibility and potential of our services. We Are trusted by 90% of the top 100 revenue-generating publishers worldwide, and our contributions have been acknowledged and cited by renowned tier 1 media outlets globally.

Importance of Market Data and Analytics

In the fast-paced world of finance, having access to accurate and up-to-date market data is crucial for making informed decisions. Whether you are looking to spot profitable investments, conduct M&A due diligence, or manage your portfolio efficiently, reliable market data and analytics are indispensable tools. At a Penny, we understand the significance of such data for finance companies, and that's why we have developed products specifically tailored to meet these needs.

Store Stats: A Convenient Market Research Tool

If you are a finance professional interested in conducting market research on app stores, our Store Stats tool is designed precisely for you. Gone are the days of manually scouring through the charts on your iPhone or iPad to Gather information. Store Stats simplifies the process by providing you with a convenient platform to browse through the top apps, rankings, and trends across different countries. Unlike the limited data available on your device, Store Stats offers historical data, cross-country comparisons, and the ability to filter apps by category and purchases. With access to data since 2010, you can analyze the performance of any app comprehensively.

Store Stats is a free product, easily accessible to everyone. By utilizing this tool, you can gain valuable insights into the top-rated apps in various countries on a daily basis. Let's take the popular game "Candy Crush," for example. With Store Stats, you can view its daily ranking by downloads and revenues worldwide. Additionally, you can explore the historical ranking of the app in each country, allowing you to identify Patterns and strategies employed by successful apps. This level of in-depth analysis is not available through our free product, making Store Stats an invaluable resource for industry professionals.

Store Stats Intelligence: Advanced Market Analysis

For finance companies seeking more advanced market analysis, a Penny offers Store Stats Intelligence. With this premium product, subscribers gain access to a wealth of information that can facilitate swift, data-driven decision-making. Store Stats Intelligence provides the most accurate download and revenue estimates for every app, mobile publisher, category, size, and country. This level of granularity allows finance professionals to gain a comprehensive understanding of the app market landscape, enabling them to identify emerging trends, potential investment opportunities, and high-growth markets.

One of the standout features of Store Stats Intelligence is its visualization capabilities. Finance companies can easily Visualize percentage growth, absolute growth, and top growth markets using intuitive charts and graphs. This feature enables users to swiftly identify apps and markets that exhibit tremendous growth potential, expediting the process of spotting lucrative investments. Furthermore, the tool offers an overview of top apps by downloads, categorized by the country of origin, empowering finance professionals to make calculated decisions Based on regional performance.

Visualization Product for Finance Companies

As a finance professional, you understand the importance of analyzing revenue sources and identifying growth markets. With Store Stats Intelligence, you can Delve into the detailed revenue breakdown of companies and apps. By examining revenue distribution across different countries, you can pinpoint markets that are driving significant revenues. This level of Insight is invaluable for distinguishing high-growth markets from stagnant ones and ensuring that your investment portfolio is aligned with market trends.

In addition to revenue analysis, Store Stats Intelligence offers various templates that shed light on market share. As the app market continues to grow rapidly, it is essential to monitor your app's performance relative to its competitors. Store Stats Intelligence provides market share data, allowing you to track your app's dominance, identify threats from competitors, and measure your market penetration. Staying ahead of the competition is vital even when you hold a top position, and understanding market share dynamics ensures you remain at the forefront.

Spotting Investments and Growth Markets

When it comes to finance, spotting profitable investments is paramount. Store Stats Intelligence equips you with the necessary tools to identify the most promising investment opportunities swiftly. By using growth indicators such as percentage growth and absolute growth, you can identify the apps and markets that are experiencing rapid expansion. This enables you to capitalize on high-growth markets while mitigating risks associated with stagnant ones.

Moreover, Store Stats Intelligence allows you to examine the revenue distribution of specific companies within different countries. This feature is particularly useful for comparing investment options. Suppose you have two investment prospects, both generating two million in revenues. To make an informed choice, you would consider factors such as revenue distribution across high-growth regions. Investing in companies with strong revenue generation in rapidly developing markets can maximize your returns and Align your portfolio with future market trends.

Analyzing Company Revenues by Country

Understanding the revenue breakdown of companies is essential for making data-driven investment decisions. Store Stats Intelligence not only provides an overview of a company's global revenue but also allows you to delve deeper into revenue distribution by country. By analyzing where a company generates the most significant portion of its revenue, you gain insights into its market performance and growth potential. For instance, observation may reveal that a company generates substantial revenue from high-growth regions like Korea, India, Malaysia, Indonesia, and Russia. In such cases, investing in a company that exhibits strong revenue generation in these regions might be a wise choice, as it aligns your investment with dynamic and lucrative markets.

Understanding Market Share

Market share is a critical metric for assessing an app's performance and market dominance. Even if your app holds a significant market share, it is essential to track its growth and monitor competitors' activities. Store Stats Intelligence offers market share data, enabling you to comprehend your app's market positioning comprehensively. By analyzing the market share dynamics, you can determine whether your app is maintaining its lead or if competitors are rapidly approaching. This level of insight ensures strategic decision-making and empowers you to drive and sustain growth.

Free Public Reports and Penny Index

At a Penny, we believe in sharing our knowledge and insights with the public. As part of our commitment, we provide free public reports that offer in-depth analysis on various topics. For instance, we conduct investments spotlights, where we analyze the app and stock market and present findings on the top-hundred revenue-generating companies. These reports offer detailed rankings, market capitalization, and other critical information that finance professionals can leverage.

We also publish the highly regarded "a Penny Index" every month. This index is widely recognized and features in top-tier media outlets like Forbes, Financial Times, and more. It provides valuable rankings and profiles of the top apps worldwide, as well as insights into the growth of publishers based on revenue. These reports serve as a goldmine of information for finance professionals, allowing them to stay up-to-date with industry trends and make data-driven decisions.

Conclusion

In conclusion, a Penny is the global leader in market data and analytics for app stores. Our commitment to transparency and accuracy has made us the preferred choice for 90% of the top revenue-generating publishers worldwide. With our flagship products, Store Stats and Store Stats Intelligence, we provide finance professionals with the tools they need to make data-driven investment decisions, spot growth markets, and understand market dynamics. By leveraging our market data and analytics, finance companies can stay ahead of the curve, maximize their returns, and drive sustainable growth. We invite you to explore our Website, access our free tools, and experience the power of a Penny in revolutionizing your app store market analysis.

Highlights:

• A Penny is the global leader in providing app store market data and analytics
• Trusted by 90% of the top 100 revenue-generating publishers worldwide
• Store Stats: Free market research tool for app store analysis
• Store Stats Intelligence: Premium product for advanced market analysis
• Visualization features for spotting investments and growth markets
• Revenue breakdown analysis for finance companies
• Market share insights for monitoring app performance
• Free public reports and monthly Penny Index publication
• Data-driven decision-making for finance professionals
• Stay ahead of the competition and maximize returns with a Penny

FAQ:

Q: What is a Penny? A: A Penny is a global leader in providing app store market data and analytics.

Q: How accurate is the data provided by a Penny? A: The data provided by a Penny is trusted by 90% of the top 100 revenue-generating publishers worldwide.

Q: Is Store Stats a free tool? A: Yes, Store Stats is a free tool that offers convenient market research capabilities for app stores.

Q: What is Store Stats Intelligence? A: Store Stats Intelligence is a premium product that provides advanced market analysis for finance professionals.

Q: How can Store Stats Intelligence help finance companies spot investments? A: Store Stats Intelligence offers visualization features that allow finance professionals to identify high-growth markets and spot profitable investments.

Q: Can I analyze revenue breakdown by country using a Penny's tools? A: Yes, Store Stats Intelligence allows you to analyze revenue distribution by country, helping you understand market performance and growth potential.

Q: Why is market share important for finance companies? A: Monitoring market share allows finance companies to assess their app's performance, identify competitors, and drive growth.

Q: Does a Penny offer free reports? A: Yes, a Penny provides free public reports that offer in-depth analysis on various topics.

Q: Where can I find more information about a Penny's insights and rankings? A: The highly regarded "a Penny Index" is published monthly and features in top-tier media outlets, providing valuable rankings and profiles of top apps worldwide.