Easy Steps to Create Product Variations

Easy Steps to Create Product Variations

Table of Contents:

1. Introduction
2. What are product variations?
3. Why use product variations?
4. How to Create a variation family
   • Step 1: Accessing the variation adding tool
   • Step 2: Selecting the variation Type
   • Step 3: Adding child ASINs
   • Step 4: Adding images
   • Step 5: Completing the required sections
   • Step 6: Saving and finishing the variation family
5. Managing variation families
   • Dissociating parent and child items
   • Editing child ASINs
   • Adding more items to a variation family
6. Adding variations to an existing listing
   • Searching for the product
   • Selecting the variation from the list
   • Applying to sell restricted products
7. Listing the product variation
   • Entering offer information
   • Completing required and optional fields
   • Saving and finishing the offer
8. Conclusion

How to Create Product Variations using the Add a Product Tool

Welcome to our training on how to create product variations using the Add a Product tool. In this guide, we will walk You through the process of creating variation families and adding child ASINs to your product listings on the Amazon store.

1. Introduction

When you have products that are similar in nature but differ by factors such as color, size, or length, it can be cumbersome to list each variation separately. Product variations allow you to group these similar products together under a single parent ASIN, making it easier for customers to find and purchase the specific variation they are looking for.

2. What are product variations?

Product variations are a way to group similar products together under a parent ASIN. The parent ASIN holds the variation family together and is not a physical product that can be purchased. Child ASINs represent the individual variations, such as different colors or sizes, and are linked to a single product Detail page in the Amazon store.

3. Why use product variations?

Using product variations offers several advantages. Firstly, it simplifies the listing process by allowing you to create a variation family instead of listing each variation separately. This saves time and effort, especially when you have multiple variations for a product.

Additionally, having variations under a single parent ASIN makes it easier for customers to browse and find the specific variation they want. It also improves the overall customer experience by providing a consolidated view of all available variations on a single product detail page.

4. How to create a variation family

Creating a variation family is a straightforward process. Here are the steps:

Step 1: Accessing the variation adding tool To create a variation family when creating a new product listing, select the menu icon in the top left corner of Seller Central, hover over "Catalog," and select "Add Products." Choose the option "I'm adding a product not sold on Amazon."

Step 2: Selecting the variation type On the variations tab, choose the variation type that differentiates each of your products, such as color or size. Enter each variation for the selected type and click "Add."

Step 3: Adding child ASINs For each product within the variation family, add child ASINs and provide the necessary offer information, including seller SKU, product ID, condition, price, and quantity. Make sure each child ASIN has unique offer information.

Step 4: Adding images Edit each child ASIN individually to add images. Images are essential for showcasing the different variations to customers.

Step 5: Completing the required sections Fill out the necessary information for your product listing, including the required fields marked with an asterisk. You can also provide additional details about your product in the optional fields.

Step 6: Saving and finishing the variation family Once you have added all child ASINs and completed the required sections, save and finish your variation family. This will consolidate all the variations under the parent ASIN and create a single product detail page.

5. Managing variation families

Once you have created a variation family, you can manage it within Seller Central. Here are some actions you can take:

• Dissociating parent and child items: If needed, you can separate a parent item from its child items. This will turn the child items into their own standard listings.

• Editing child ASINs: You can edit each child ASIN individually to make changes to offer information, images, or any other sections of the listing.

• Adding more items to a variation family: If you want to add more products to an existing variation family, select the parent ASIN, click on "Variations," and provide the required information.

6. Adding variations to an existing listing

If you already have a listing and want to add variations to it, follow these steps:

• Return to the product adding page and search for your product using a product identifier like UPC, EAN, GTIN, or ISBN.

• Select the variation from the list if it is part of a variation family. If the product is restricted or requires approval, follow the provided instructions to Apply for selling it.

7. Listing the product variation

Once you have found and selected the product variation, enter the offer information, including price, quantity, and condition. Fill out the required fields and any optional fields you want to include. Save and finish the offer to complete the listing.

8. Conclusion

Adding product variations to your listings can greatly enhance the customer experience and make it more convenient for them to find and purchase the specific variations they desire. By creating variation families and managing them effectively, you can save time and effort while improving your sales on the Amazon store. Start utilizing the Add a Product tool today and boost your selling potential.

Highlights:

• Simplify the listing process with product variations
• Enhance the customer experience by grouping similar products together
• Create variation families and add child ASINs
• Customize offer information for each variation
• Manage variation families and make changes as needed
• Add variations to existing listings for increased product visibility
• Provide detailed information and images for each variation
• Save time and effort by using the Add a Product tool

FAQ:

Q: Can I create product variations for any product category? A: Product variations may not be applicable or permitted in every product category. Make sure to check the limitations and guidelines for your specific category before creating variation families.

Q: Can I add variations to an existing listing? A: Yes, you can add variations to an existing listing by searching for the product and selecting the desired variation. Follow the steps provided to complete the variation addition.

Q: Can I remove a child ASIN from a variation family? A: Yes, you can edit or remove child ASINs from a variation family. However, keep in mind that removing a child ASIN will make it a separate listing instead of a variation.

Q: Do I need to provide unique offer information for each child ASIN? A: Yes, each child ASIN within a variation family should have its own unique offer information, including price, quantity, and condition.

Q: How can I apply to sell restricted products? A: If a product is restricted or requires approval, click on the "Apply to Sell" button next to the product to open a selling application. Follow the instructions to apply for approval to list the product variation.