Enhancing Customer Engagement in Hospitality with iRiS

Table of Contents

1. Introduction
2. The Importance of Mobile Apps in Increasing Customer Engagement
   • 2.1. Benefits of Mobile Apps in the Hospitality Industry
   • 2.2. Challenges in Adopting Mobile Apps for Hotels
3. Iris: A Leading Hospitality App
   • 3.1. Understanding the Value of Guest Service Apps
   • 3.2. Providing Sophisticated Reporting Functionality
   • 3.3. Clients and Success Stories
4. The Advantages of Iris' Guest Experience Platform (GXP)
   • 4.1. Centralized Management of Guest Touch Points
   • 4.2. Integration with Various Systems in a Hotel
5. The Future of Iris and the Hospitality Industry
   • 5.1. The Brand App: Connecting Multiple Hotel Properties
   • 5.2. Exploring New Technologies for Guest Convenience
6. Conclusion

Article

The Importance of Mobile Apps in Increasing Customer Engagement

In today's fast-paced world, mobile apps have become a necessity for businesses in all industries. They offer a convenient and accessible way for companies to engage with their customers, and the hospitality industry is no exception. Hotel chains, in particular, are increasingly realizing the value of guest service apps in enhancing their customers' experience.

Benefits of Mobile Apps in the Hospitality Industry

Traditionally, hotels have focused on providing exceptional service to their guests, with technology taking a backseat. However, as the digital landscape evolves, many leading hotel chains are recognizing the immense benefits that mobile apps can bring. Apps like Iris, a renowned hospitality app developed by Jason Jeffrey's company, offer increased visibility and adoption rates for hotels.

Challenges in Adopting Mobile Apps for Hotels

While the concept of guest service apps may seem appealing, some hotel chains have been hesitant to fully embrace this technology. This reluctance can be attributed to the ingrained emphasis on personalized service and the perceived difficulty of integrating apps into existing systems. However, with the right approach and understanding, these challenges can be overcome, leading to tremendous opportunities for growth and customer satisfaction.

Iris: A Leading Hospitality App

Understanding the Value of Guest Service Apps

Jason Jeffrey, the CEO of Iris, sheds light on why guest service apps are crucial for the success of hotels. He explains that by providing sophisticated reporting functionality, Iris allows hotels to gain real-time business intelligence for every guest interaction. This level of Insight empowers hotels to track guest behavior, even before any purchases are made, providing a deeper understanding of their preferences and needs.

Providing Sophisticated Reporting Functionality

To showcase the value of Iris, Jason emphasizes the company's commitment to increasing revenue, reducing costs, and improving the guest experience. Through their advanced reporting features, hotels using Iris have achieved remarkable results. In some cases, room service revenue has experienced a significant surge of up to forty percent. This tangible AdVantage demonstrates the positive impact that guest service apps can have on a hotel's bottom line.

Clients and Success Stories

Iris has gained recognition in the industry for its successful partnerships with renowned hotel groups such as Mariette, Ritz-Carlton, Starwood's IHG, and Mandarin Oriental. These collaborations have allowed hotels to benefit from the comprehensive services Iris offers, ultimately enhancing the guest experience. With a track Record of delivering tangible results, Iris has positioned itself as a trusted and reliable solution in the hospitality app market.

The Advantages of Iris' Guest Experience Platform (GXP)

Centralized Management of Guest Touch Points

One of the key features that sets Iris apart is its guest experience platform (GXP). This platform allows hotels to manage all guest touch points from one central point. From the booking engine to CRM systems, loyalty programs, property management systems, point of sale systems, and even TV room controls, Iris seamlessly integrates with various systems, providing a truly end-to-end experience for guests.

Integration with Various Systems in a Hotel

Integration plays a critical role in the success of guest service apps. Guests Interact with multiple systems and integrations throughout their stay, and a seamless experience is essential. Iris boasts over 100 integrations, ensuring that guests can enjoy a hassle-free and convenient experience. By streamlining operations and eliminating friction points, hotels can enhance customer satisfaction and loyalty.

The Future of Iris and the Hospitality Industry

The Brand App: Connecting Multiple Hotel Properties

Iris continues to innovate and adapt to the evolving needs of the hospitality industry. Their latest offering, the brand app, aims to connect multiple hotel properties on one Cohesive platform. Similar to airline apps, the brand app allows guests to check-in in advance, upgrade their rooms, access loyalty points, and even make advanced service requests, such as personalized room arrangements or customized amenities. This centralized approach further elevates the guest experience and strengthens brand loyalty.

Exploring New Technologies for Guest Convenience

Looking ahead, Iris is focused on launching a beach Butler app for the hotel and resort market. This app will allow guests to order food and drinks directly from their own devices while relaxing on sun loungers by the pool or on the beach. By leveraging technological advancements, Iris aims to enhance guest convenience and provide seamless experiences throughout their stay.

Conclusion

In today's increasingly digital world, hotel chains cannot afford to overlook the power of mobile apps in enhancing customer engagement. Iris, with its advanced guest service app and robust reporting functionality, has emerged as a leading solution in the hospitality industry. By embracing the advantages of mobile apps, hotels can increase revenue, reduce costs, and improve the overall guest experience, ultimately setting themselves apart in a highly competitive market.

Highlights

• Mobile apps are essential for increasing customer engagement in the hospitality industry.
• Iris, a renowned hospitality app, offers increased visibility and adoption rates for hotels.
• Challenges in adopting mobile apps for hotels can be overcome with the right approach and understanding.
• Iris provides sophisticated reporting functionality, allowing hotels to gain real-time business intelligence.
• Hotels using Iris have achieved remarkable results, with revenue surges of up to forty percent.
• Iris has established successful partnerships with leading hotel groups, enhancing the guest experience.
• The guest experience platform (GXP) by Iris allows for centralized management of guest touch points.
• Integration with various systems in a hotel is a critical aspect of guest service apps.
• Iris is continually innovating with the launch of their brand app, connecting multiple hotel properties.
• Iris explores new technologies, such as their beach Butler app, to further enhance guest convenience.