Enhancing Vacation Experience with AI and Cognitive Computing

Table of Contents

1. Introduction
2. About Royal Caribbean
3. Digital Transformation at Royal Caribbean
4. Frictionless and Immersive Vacation Experience
5. Technology at Royal Caribbean
6. Enabling Guest Control with Technology
7. Expanding Vacation Experience Beyond the Ship
8. AI and Digital Transformation at Royal Caribbean
9. AI for Workforce and Guest Experience
10. Conclusion

Digital Transformation at Royal Caribbean

Royal Caribbean is a leading cruise line that operates in almost 47 different countries. With over 50 ships, the company is currently undergoing a significant transformation to Create a frictionless and immersive vacation experience for its guests. The company is modernizing its technology to enable guests to have much more control and direct selection of what they want to do with the product itself. This involves moving from reservation being the center of the Universe to the guest being the center of the universe and then building capability services integration points.

Frictionless and Immersive Vacation Experience

The intent of Royal Caribbean is to make it as simple as possible for guests to understand the product, to be able to select what the product represents to them, and ultimately experience the product once they are on the actual, physical ship. The company is using technology to provide the entire guest experience and is modernizing it in a way that enables the guest to have much more control and direct selection of what they want to do with the product itself. The company is moving from reservation being the center of the universe to the guest being the center of the universe and then building capability services integration points.

Technology at Royal Caribbean

Technology plays a crucial role in providing a frictionless and immersive vacation experience at Royal Caribbean. The company is using augmented reality or virtual reality to bring experiences onto the ship that guests would not be able to see or experience because of physical limitations. The company is also enabling people to self-select opportunities to go on excursions that may not have been available to them in personalizing that information so they can get to the things that are of most interest to them.

Enabling Guest Control with Technology

Royal Caribbean is using technology to enable guests to have more control over their vacation experience. The company is modernizing its technology in a way that enables the guest to have much more control and direct selection of what they want to do with the product itself. The company is moving from reservation being the center of the universe to the guest being the center of the universe and then building capability services integration points. This enables technology to move with the guests versus the guests having to traverse different monolithic and antiquated systems and ultimately feel like nothing is purposely put together.

Expanding Vacation Experience Beyond the Ship

Royal Caribbean is looking at ways to expand the vacation experience beyond the ship so that guests are not constrained by the physical limitations of the ship. The company is using augmented reality or virtual reality to bring experiences onto the ship that guests would not be able to see or experience because of physical limitations. The company is also enabling people to self-select opportunities to go on excursions that may not have been available to them in personalizing that information so they can get to the things that are of most interest to them.

AI and Digital Transformation at Royal Caribbean

Royal Caribbean is using AI to provide better information to its workforce and guests. The company is looking at two aspects of AI: one is its actual workforce, and how it can provide better information and help them ensure that they are making every guest interaction of high quality and driving a great experience. The other aspect is providing guests with more personalized information, with more options that are Relevant to their interests, and the more authentic it feels to someone, people will be more friendly to it and they'll feel less intimidated by the overall process.

AI for Workforce and Guest Experience

Royal Caribbean is using AI to quickly move issues to a point of solution much faster. As the company has been able to train the system, it can proactively resolve issues before they become issues. AI enables the company to see the status of its systems, how healthy its systems are, what the likelihood of having a problem is during that process, and to disable these issues from happening. The company is also looking at AI in terms of taking it around the consumer experience. If the company knows a little bit about a guest and understands what they're interested in, it can deliver that information in a much more personalized manner.

Conclusion

Royal Caribbean is undergoing a significant transformation to create a frictionless and immersive vacation experience for its guests. The company is modernizing its technology to enable guests to have much more control and direct selection of what they want to do with the product itself. The company is using technology to provide the entire guest experience and is moving from reservation being the center of the universe to the guest being the center of the universe and then building capability services integration points. The company is also looking at ways to expand the vacation experience beyond the ship and is using AI to provide better information to its workforce and guests.