From Passion to Success: Andrew Coleman's Journey in the Sign Business

From Passion to Success: Andrew Coleman's Journey in the Sign Business

Table of Contents:

1. Introduction
2. Andrew Coleman: The Sign Business Journey
   1. Discovering a Passion for Art and Design
   2. Exploring the Sign Business
   3. Joining a Local Sign Company
   4. Falling in Love with the Business
3. Taking Over Image 360
   1. Purchasing the Business in 2008
   2. Navigating the 2008 Recession
   3. Experiencing Growth and Success
   4. Winning the Small Business of the Year Award
4. Lessons from the Previous Recession
   1. Embracing Flexibility and Change
   2. Adapting to Challenges
   3. Building a Team That Embraces Change
5. Pivoting During the Pandemic
   1. Adjusting to the Shutdown
   2. Identifying Community Needs
   3. Providing Communication Solutions
   4. Producing Personal Protection Equipment
6. The Vision for 2020
   1. Refocusing on Growth and Success
   2. Recognizing the Importance of Relationships
   3. Moving Towards Team Cohesiveness
7. Customer Feedback and Problem Solving
   1. Acting as Problem Solvers for Clients
   2. Receiving Positive Feedback
   3. Helping Clients Determine Their Needs
8. The Role of Interest in Business Success
   1. Taking AdVantage of the PPP Loan
   2. Accessing Support and Guidance
9. Advice for Business Owners in Difficult Times
   1. Staying Positive and Believing in Better Times
   2. Valuing Relationships and Community Support
   3. Examples of Stepping Up and Helping Others
10. Conclusion

Andrew Coleman: The Sign Business Journey

Andrew Coleman, the owner of Image 360 in Traverse City, shares his journey in the sign business. Starting from his discovery of a passion for art and design to his successful ownership of the business, Coleman's story is one of growth, adaptability, and community support.

Introduction

The sign business may not have always been on Andrew Coleman's radar, but his journey in this industry has been nothing short of remarkable. With a background in art and design, Coleman found a way to turn his passion into a thriving career. In this article, we will explore how he got started in the sign business, the story behind his ownership of Image 360, and the lessons he has learned from previous challenges, including the 2008 recession and the ongoing pandemic. We will also Delve into how Coleman has pivoted his business during these difficult times and the role that interest has played in his success. Join us as we take a closer look at Andrew Coleman's journey and the sign business that has become his life's work.

Andrew Coleman: The Sign Business Journey

Discovering a Passion for Art and Design

As a junior in high school, Andrew Coleman discovered his passion for art and design. With a desire to turn this passion into a career, he sought guidance from his family. It was a family member who suggested exploring the sign business—a suggestion that would change the course of Coleman's life.

Exploring the Sign Business

Following his family member's advice, Coleman applied at a local sign company called Science Now. Joining the team in the production department, he quickly realized that the sign business offered a unique creative outlet. Every day presented new challenges, allowing him to use his hands and creativity to solve problems for clients.

Falling in Love with the Business

The more Coleman worked in the sign business, the more he fell in love with it. The ability to combine artistry with problem-solving gave him a Sense of fulfillment that he had Never experienced before. It became clear to him that this was not just a job but a passion that he wanted to pursue further.

Taking Over Image 360

In 2008, Andrew Coleman and his wife, Amy, took a bold step and purchased Image 360 from its previous owners. This decision came right before the recession, presenting them with significant challenges. However, their dedication and commitment to the business allowed them to not only weather the storm but also achieve significant growth.

Navigating the 2008 Recession

The recession in 2008 was a difficult time for many businesses, and Image 360 was not exempt from its impact. However, Andrew Coleman's passion for the business and his willingness to pour all his time and effort into it proved to be the key to their success. Despite the challenging economic climate, Image 360 showed consistent year-over-year growth, expanding from two employees to fifteen.

Experiencing Growth and Success

The efforts put into Image 360 by Andrew and Amy Coleman did not go unnoticed. In 2017, the Traverse City Chamber of Commerce recognized their achievements by awarding them the Small Business of the Year. This acknowledgment was a testament to their hard work, dedication, and the positive impact they had on the local community.

Winning the Small Business of the Year Award

Receiving the Small Business of the Year award was a proud moment for Andrew Coleman and Image 360. It was an affirmation that their commitment to excellence and their ability to adapt and thrive in challenging times had not gone unnoticed. This recognition further fueled their drive to Continue growing and providing the best possible services to their clients.

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