How Pro Logo Designers Outperform Fiverr Designers

Table of Contents

1. Introduction
2. Fiverr Logo Designers
   • First Designer: Go Go
   • Second Designer: Inspira
   • Third Designer: Thomas from AG Visualization
   • Fourth Designer: Olivia 85
3. Evaluating the Designs
   • Comparison of Concepts
   • Pro vs. Cons for Each Designer
4. How I Designed the Logo for Inspiro
   • Sketching Ideas
   • Research and Ideating
   • Developing Logo Concepts
   • Finalizing the Logo
5. Conclusion

What Happens When a Professional Logo Designer Designs the Same Logo as Fiverr Sellers

Logo design plays a crucial role in shaping a brand's identity and establishing its presence in the market. In this article, we will explore what happens when a professional logo designer is tasked with creating the same logo as Fiverr sellers. We will examine the work of four designers from Fiverr and evaluate their designs Based on their execution and adherence to the brief. Additionally, I will share my own process of designing the logo for Inspiro, a fictional mood boarding app. So, let's dive in and discover the outcomes of this unique experiment.

Fiverr Logo Designers

First Designer: Go Go

The first designer we will analyze is Go Go. As we assess their concept, it becomes apparent that it is reminiscent of my own design. While the execution is slightly different, using a pastel color choice goes against the brief, which explicitly stated a preference for non-pastel colors. This color choice limits the logo's brandability, making it less likely to stand out among competitors. The Type customization is inconsistent, with bits and pieces from various type families, making it challenging to Read when zoomed out. On the positive side, the concept of using a paper clip icon is clever and aligns with the app's purpose.

Second Designer: Inspira

Moving on to the second designer, Inspira, their custom logo type design presents a more readable option. However, there are still inconsistencies in the execution, particularly in the counter of the letter "P." The connector parts in the type also lack uniformity. The chosen Typeface for the logo type leans towards a vintage aesthetic, which aligns with the brand's target market. The app icon, although not directly linked to the concept, could have been visually representative of organization and planning, similar to their previous concept with the paper clips.

Third Designer: Thomas from AG Visualization

The third designer, Thomas from AG Visualization, presents two distinctive concepts. The first concept, while showcasing a well-structured lettering face, lacks a professional look. The chosen icon, a Pencil, connects with the idea of planning and organizing but feels disconnected from the overall brand identity. On the other HAND, the second concept from Thomas is a significant improvement. It features a clean and appealing logo type, incorporating a heart-Shaped icon. However, the association of passion and interest with the brand doesn't Align perfectly with the provided brief.

Fourth Designer: Olivia 85

Finally, we have Olivia 85, a husband and wife duo from Sri Lanka, who offer three logo concepts. Their first concept showcases a playful and drawn visual icon, reminiscent of a paper clip. The logo type, specifically lettering, displays a level of customization and exhibits a more friendly aesthetic. However, there is a slight disconnection between the professional-looking app icon and the app's overall purpose. Their second concept presents a more artistic approach, with a green color scheme that elicits calmness and relaxation. The third concept, though museum-like, doesn't fully harmonize with the brand's theme.

Evaluating the Designs

Comparing the concepts from different designers allows us to evaluate their strengths and weaknesses. Each designer had a unique approach, with varying degrees of success in meeting the brief's requirements. It's important to note that the Fiverr designers had limited time to complete the designs, whereas a professional logo designer would typically have more time for revisions and refinement.

• Go Go:

  • Pros: Clever icon concept, feminine appeal.
  • Cons: Inconsistent type customization, pastel color choice, lack of brandability.

• Inspira:

  • Pros: Readable logo type, vintage aesthetic.
  • Cons: Inconsistencies in execution, disconnected app icon.

• Thomas from AG Visualization:

  • Pros: Well-structured lettering, improved logo type in the second concept.
  • Cons: First concept lacks professionalism, second concept deviates from provided words.

• Olivia 85:

  • Pros: Playful and friendly logo type, artistic approach in the second concept.
  • Cons: Disconnection between app icon and purpose, misalignment with brand theme in the third concept.

Each designer brought their unique perspective, but ultimately some designs aligned better with the given brief than others. It's worth considering the effective use of colors, type customization, and consistency in execution when evaluating logo designs.

How I Designed the Logo for Inspiro

Now let's Delve into my own process of designing the logo for Inspiro. My goal was to Create a logo that balanced professionalism and playfulness, while accurately representing the app's purpose. Here's an overview of my design Journey:

1. Sketching Ideas: I began by sketching out various logo concepts to get a visual representation of my initial ideas. This process helped me externalize my thoughts and explore different avenues of design.

2. Research and Ideating: Researching other companies in the planning and organization niche allowed me to identify their visual identities and differentiate Inspiro from its competitors. I discovered that incorporating a paper clip into the logo could symbolize the organization and collection of inspirations.

3. Developing Logo Concepts: Using an app called Glyphs, I created custom lettering for the logo, ensuring consistency while allowing for playful elements. I experimented with different typefaces and variations to strike the right balance.

4. Finalizing the Logo: After several iterations, I selected a logo type that exuded a friendly and approachable vibe, fitting the brand's objective. I fine-tuned the logo's details, making adjustments for print and digital usage.

In conclusion, my design for the Inspiro logo sought to capture the essence of the app's purpose while maintaining a balance between professionalism and playfulness. The chosen logo type and icon reflect the concept of organizing and planning, offering a visually appealing and Cohesive identity.

Conclusion

Designing a logo requires careful consideration of the brand's identity and purpose. The Fiverr logo designers provided unique perspectives, each with their strengths and weaknesses. By evaluating their designs alongside my own process, we gain insights into the challenges and creative decisions involved in logo design. Ultimately, a successful logo should resonate with the target audience, effectively communicate the brand's message, and set it apart from its competitors.