Revolutionize Your Campaigns with EXOD.ai's New Advanced Optimization

Table of Contents

1. Introduction
2. Overview of the New Advanced Optimization
3. How Exxon Generates Campaigns
4. The Role of Campaign Budget Optimization
5. The New Advanced Optimization System
   • Shutting Down Underperforming Audiences
   • Replacing Underperforming Audiences
   • testing New Audiences
6. The Three Cycles of Optimization
7. The Role of Creative and Strategy
8. The Look-Alike Audiences Optimization
9. Upcoming Changes in 2021
10. Conclusion

Introduction

In this article, we will explore the new advanced optimization system introduced by Exxon and how it is revolutionizing the way campaigns are generated and optimized. We will delve into the process of campaign budget optimization and its significance. Furthermore, we will discuss the intricacies of the new advanced optimization system, including how it identifies underperforming audiences, replaces them with new ones, and continuously tests for better results. We will also touch upon the importance of creative and strategy in a successful campaign. Lastly, we will explore the optimized look-alike audiences and the upcoming changes in 2021. So, let's dive into the world of advanced optimization and discover how it can enhance your campaign's performance.

Overview of the New Advanced Optimization

Exxon has introduced a new advanced optimization system that aims to revolutionize the way campaigns are generated and optimized. This system brings to light the potential of advanced optimization and its ability to skyrocket campaign performance. By utilizing this system, advertisers can maximize their budget and ensure that every dollar is spent wisely.

How Exxon Generates Campaigns

Before delving into the details of the new advanced optimization system, let's first understand how Exxon generates campaigns. When creating a campaign on Exxon, advertisers select their budget and allocate a certain amount to each ad set. Typically, Exxon generates seven ad sets, each targeting different interests, behaviors, and demographics. The purpose of this approach is to gain more control over the campaign and avoid any unnecessary spend.

The Role of Campaign Budget Optimization

Campaign budget optimization (CBO) is a crucial aspect of campaign management on Exxon. By allowing Facebook to control the entire budget, advertisers can leverage the platform's algorithm to optimize ad delivery. However, to ensure maximum efficiency, Exxon sets a minimum budget of one dollar per day per ad set. This way, even if Facebook is controlling the budget, a minimum amount will be assigned to each ad set for testing purposes. The remaining budget is then redirected to the top-performing ad sets or audiences.

The New Advanced Optimization System

The new advanced optimization system takes campaign performance to the next level. It optimizes campaigns by closely monitoring the performance of individual audiences and continuously testing new ones. Let's explore how this system optimizes campaigns step by step.

Shutting Down Underperforming Audiences

After the initial 24 hours, the advanced optimization system evaluates the performance of all the ad sets and identifies the top-performing ones. The ad sets that fail to generate any results are shut down, as they do not contribute to campaign success.

Replacing Underperforming Audiences

Once underperforming ad sets are shut down, the advanced optimization system replaces them with new ad sets targeting different interests, behaviors, or demographics. The system ensures that new ad sets are not duplicating interests already Present in the campaign, enhancing the chances of discovering new potential audiences.

Testing New Audiences

The newly generated ad sets are then tested for the next 48 hours. If an ad set fails to generate any results within this period, it is replaced with another set of ad sets targeting different interests. This continuous testing process ensures that every audience is thoroughly evaluated for its potential to drive favorable campaign outcomes.

The Three Cycles of Optimization

The advanced optimization system goes through three cycles of optimization to cover a comprehensive range of interests, behaviors, and demographics. Suppose there are 150 interests available for targeting and a budget of $10. In that case, the system will iterate through all the interests three times, testing each interest with a minimum daily budget of one dollar. This extensive optimization process allows advertisers to tap into untapped audiences and maximize their campaign's reach.

The Role of Creative and Strategy

While the advanced optimization system plays a significant role in campaign success, the importance of creative and strategy cannot be overlooked. If none of the tested audiences generate results even after three cycles of optimization, it indicates a need to revisit the creative elements of the campaign. Advertisers should evaluate their landing pages, products, services, or overall funnel to identify any areas that may need improvement and implement the necessary changes to drive better results.

The Look-Alike Audiences Optimization

Exxon's advanced optimization system also offers optimization for look-alike audiences. Advertisers can define the percentage of similarity for these audiences, ranging from one percent to ten percent. The system tests the performance of each look-alike audience within the defined range, replacing underperforming audiences with new stackings of look-alike audiences. This iterative testing process ensures that advertisers can find the most effective look-alike audiences for their campaigns.

Upcoming Changes in 2021

In the first quarter of 2021, Exxon plans to introduce transformative changes to further enhance campaign performance. One of the major updates includes transforming the data generated from the advanced optimization system into look-alike audiences. This update will take campaigns to another level, allowing advertisers to capitalize on the optimization insights gained from the previous cycles.

Conclusion

Exxon's new advanced optimization system proves to be a Game-changer in the world of campaign management. By leveraging advanced optimization techniques, advertisers can ensure that their budgets are utilized effectively and campaigns are continuously optimized. The system's ability to identify underperforming audiences and replace them with new ones ensures that campaigns stay on track to achieve favorable results. As we look towards the future, the upcoming changes in 2021 promise even more advanced features, making Exxon a pioneer in the field of campaign optimization.

Highlights:

• Exxon introduces a new advanced optimization system to revolutionize campaign management.
• Campaign budget optimization (CBO) allows for efficient allocation of budget across ad sets.
• The advanced optimization system shuts down underperforming audiences and replaces them with new ones.
• Continuous testing of audiences ensures maximum campaign performance.
• Creative and strategy play a crucial role in campaign success.
• Look-alike audience optimization further enhances campaign performance.
• Upcoming changes in 2021 will transform campaign data into look-alike audiences for even better targeting.

FAQ

Q: Is Exxon's new advanced optimization system available to everyone? A: Yes, Exxon's new advanced optimization system is available to all advertisers on the platform.

Q: How long does the optimization process take? A: The optimization process can take several weeks or even months, depending on the budget and the number of interests being tested.

Q: What happens if none of the tested audiences generate results? A: If none of the tested audiences generate results after three cycles of optimization, advertisers receive a report suggesting improvements to their creative and strategy.

Q: Can I use the advanced optimization system for look-alike audiences? A: Yes, the advanced optimization system offers optimization for look-alike audiences as well, allowing advertisers to find the most effective audience segments.

Q: What are the upcoming changes in 2021? A: In 2021, Exxon plans to transform the data generated from the advanced optimization system into look-alike audiences, further enhancing campaign performance.