Revolutionize Your Google Ads with AI-Generated Assets

Table of Contents

1. Introduction
2. What are Automatically Created Assets?
3. Benefits of Automatically Created Assets
   1. Performance
   2. Relevance
   3. Productivity
4. How Automatically Created Assets Work
5. How to Turn on Automatically Created Assets
6. Important Considerations Before Turning on Automatically Created Assets
7. Early Results of Automatically Created Assets
8. Conclusion
9. FAQs

Google's New AI Feature: Automatically Created Assets

Google is always looking for ways to improve its advertising platform, and its latest feature is no exception. The new AI feature, called "Automatically Created Assets," is set to take a ton of work off the hands of advertisers and give it to the AI. This is going to be one of the biggest changes we've seen to Google ads in years, and in this article, we'll take a closer look at what it is and how it works.

What are Automatically Created Assets?

Automatically Created Assets are an opt-in campaign level setting that enables the generation of additional assets, such as headlines and descriptions, to be used in combination with the assets that You input for your responsive search ads. These new assets are generated Based on your ad's unique Context, which includes your landing page, existing ads, and keywords in your ad group.

Benefits of Automatically Created Assets

There are several benefits to using Automatically Created Assets in your Google ads campaigns.

Performance

Google claims that using Automatically Created Assets will help produce better results because it tests more variations of headlines and descriptions. More variations of headlines and descriptions help improve performance, and Google has the data to back it up.

Relevance

Automatically Created Assets provide more relevance to your ads. By generating headlines and descriptions based on your landing page and Website, Google can more closely match what the person is searching for. This helps improve the relevance of your ads and can lead to more clicks and conversions.

Productivity

By automating the creation of headlines and descriptions, Google is doing a lot of the work for you. This means you have to spend less time in your ad account creating all this stuff and gives you more time to focus on other things.

How Automatically Created Assets Work

Google will take what you have created as an advertiser, such as the headlines and descriptions in your ads that you've inputted into Google, and they will also take a look at your landing page and website. They will then automatically generate other versions of headlines and descriptions to be used in your ads to be tested.

How to Turn on Automatically Created Assets

To turn on Automatically Created Assets, go into a specific campaign and click on settings. Underneath bidding, you'll see the Automatically Created Assets section. Google provides a bit of a description, and you can turn it on by selecting "on." Google will bring up a pop-up that recommends you check the assets that Google creates using a tool. Once you've turned it on, you can start testing it out.

Important Considerations Before Turning on Automatically Created Assets

Before turning on Automatically Created Assets, you need to take a look at your landing pages and website as a whole and make sure it is correct. You don't want there to be a lack of congruity between what you're trying to advertise and stuff that's on there. Remember, if Google's going to be pulling information from that and using that information to create headlines and descriptions, if that's wrong or not really representative of what you're trying to do, you could run into issues.

Early Results of Automatically Created Assets

Google has told us that the early adopters of this feature have seen, on average, a 2% increase in conversions. While this may not seem like a lot, it's important to remember that this tool is in beta mode and is likely to improve. Who doesn't want a 2% improvement in conversion just for simply clicking a couple of buttons?

Conclusion

Keeping up to date with the latest Google ads features is essential if you want the best possible results. Automatically Created Assets is a new AI feature that is set to take a ton of work off the hands of advertisers and give it to the AI. By automating the creation of headlines and descriptions, Google is doing a lot of the work for you, which means you have more time to focus on other things.

FAQs

Q: What are Automatically Created Assets?

A: Automatically Created Assets are an opt-in campaign level setting that enables the generation of additional assets, such as headlines and descriptions, to be used in combination with the assets that you input for your responsive search ads.

Q: How do Automatically Created Assets work?

A: Google will take what you have created as an advertiser, such as the headlines and descriptions in your ads that you've inputted into Google, and they will also take a look at your landing page and website. They will then automatically generate other versions of headlines and descriptions to be used in your ads to be tested.

Q: What are the benefits of using Automatically Created Assets?

A: There are several benefits to using Automatically Created Assets in your Google ads campaigns. These include improved performance, increased relevance, and increased productivity.

Q: How do I turn on Automatically Created Assets?

A: To turn on Automatically Created Assets, go into a specific campaign and click on settings. Underneath bidding, you'll see the Automatically Created Assets section. Google provides a bit of a description, and you can turn it on by selecting "on."

Q: What should I consider before turning on Automatically Created Assets?

A: Before turning on Automatically Created Assets, you need to take a look at your landing pages and website as a whole and make sure it is correct. You don't want there to be a lack of congruity between what you're trying to advertise and stuff that's on there.