Step-by-Step Guide: Creating a Container Product in AWS Marketplace

Table of Contents

1. Introduction
2. Advantages of listing container products on AWS Marketplace
3. Process for creating a new container product
4. Registering as a seller on AWS Marketplace
5. Adding a public profile and logo
6. Publishing free products on AWS Marketplace
7. Activating paid pricing models
8. Creating a container product using the Assets menu
9. Uploading the Container Product Load Form
10. Filling out the Container Product Load Form
11. Selecting pricing options
12. Hourly pricing model
13. Usage pricing model
14. Contract pricing model
15. Reviewing and submitting the product load form
16. Conclusion

Introduction

In this article, we will explore the process of creating a container product on AWS Marketplace. We will discuss the advantages of listing container products on AWS Marketplace and provide a step-by-step guide on how to create and publish a container product. By following this guide, you will be able to tap into a vast customer base, protect your product's intellectual property, and improve efficiency and reliability.

Advantages of listing container products on AWS Marketplace

Listing your container products on AWS Marketplace offers several advantages. First and foremost, it provides access to a vast customer base, allowing you to reach a wider audience and increase your customer base significantly. Additionally, AWS Marketplace offers integrated billing, reporting, and license management, making it easier for sellers to manage their products. Moreover, AWS Marketplace provides a trusted Amazon ECR registry, which ensures the security and reliability of your container products. Lastly, AWS Marketplace offers deployment automation and flexible pricing models, allowing sellers to choose the pricing that best suits their products.

Process for creating a new container product

The process of creating a new container product on AWS Marketplace involves several steps. First, you need to register yourself as a seller on AWS Marketplace. This can be done by providing your legal business name, accepting the terms and conditions, and signing in to the AWS Marketplace Management Portal. Once registered, you can proceed to add a public profile with a logo that will be visible to potential buyers. After completing these steps, you can publish free products on AWS Marketplace or activate paid pricing models by setting up your payment information.

Registering as a seller on AWS Marketplace

To register as a seller on AWS Marketplace, you need to provide your legal business name and accept the terms and conditions. Once you have completed these steps, you can sign in to the AWS Marketplace Management Portal. This portal will serve as your hub for managing your container products and interacting with potential buyers.

Adding a public profile and logo

After registering as a seller, you can add a public profile with a logo that will be seen by potential buyers. A well-designed and professional-looking logo can leave a positive impression on buyers and make your container product stand out. It is important to invest time and effort in creating a visually appealing logo that represents your brand effectively.

Publishing free products on AWS Marketplace

By registering as a seller on AWS Marketplace, you gain the ability to publish free products. This can be an excellent strategy to attract potential buyers and showcase the value of your container products. Offering free products allows customers to try and evaluate your offerings without any financial commitment, increasing the chances of conversion.

Activating paid pricing models

To unlock the full potential of AWS Marketplace, you can activate paid pricing models for your container products. This requires setting up your payment information and choosing the pricing model that best suits your products. It is important to consider factors such as billing frequency, pricing tiers, and discounts when selecting a pricing model.

Creating a container product using the Assets menu

To create a new container product, you can utilize the Assets menu on the AWS Marketplace Management Portal. This menu provides various options and tools to create and manage your container products effectively. You can copy essential product IDs, codes, and public keys for later use, ensuring a smooth and streamlined product creation process.

Uploading the Container Product Load Form

The Container Product Load Form is a spreadsheet that contains crucial information about your container product, including pricing details. To create your container product, you need to upload this form and fill it out accurately. The form will have fields for entering the product ID, product title, email address for communication, URL for the End User License Agreement, and more.

Filling out the Container Product Load Form

Filling out the Container Product Load Form requires attention to detail and accuracy. As you enter information in each field, a popup will provide unique specifications for the selected field, helping you understand the requirements better. Make sure to enter a valid email address that the AWS Marketplace team can use to contact you regarding any questions or issues with your publishing request.

Selecting pricing options

When filling out the Container Product Load Form, you will come across different pricing options. It is important to carefully consider each option and select the one that aligns with your pricing strategy. AWS Marketplace offers hourly pricing, usage pricing, and contract pricing models, each with its own benefits and considerations.

Hourly pricing model

The hourly pricing model charges buyers for each hour the product is used. Billing is based on a per-Second basis with a 1-minute minimum. It is important to specify the hourly price accurately to ensure a fair and transparent pricing structure. Using the hourly pricing model can be beneficial for customers who require short-term usage of your container product.

Usage pricing model

The usage pricing model allows customers to pay only for what they use. This custom metering model provides flexibility and cost-effectiveness to buyers. As a seller, you can define different usage categories or create a custom category. For each category, you can set different rates based on Dimensions such as admin users, software manager users, and end users.

Contract pricing model

The contract pricing model involves billing the buyer upfront or according to a payment schedule defined by the seller. Similar to the usage model, sellers can choose a pricing category that best describes their product's pricing. Additionally, sellers have the option to offer tiered pricing or non-tiered pricing, which allows for the purchase of multiple dimensions. It is important to set contract rates accurately and create dimensions that Align with the value proposition of your container product.

Reviewing and submitting the product load form

After filling out the Container Product Load Form, it is crucial to review all the information provided before submitting it. The form will be sent to the AWS Marketplace operations team, who will review and publish the product in a limited state or contact you if they have any questions or require additional information. Take the time to double-check all the details to ensure a smooth publishing process.

Conclusion

Creating and publishing a container product on AWS Marketplace can be a strategic move for sellers. It provides access to a vast customer base, offers integrated billing and license management, and ensures the security and reliability of container products. By following the step-by-step guide outlined in this article, you can successfully create and publish your container product, expanding your reach and maximizing your sales potential.

Highlights

• Advantages of listing container products on AWS Marketplace
• Step-by-step guide for creating and publishing a container product
• Registering as a seller on AWS Marketplace
• Adding a public profile and logo
• Publishing free products and activating paid pricing models
• Selecting the right pricing options for your container product
• Reviewing and submitting the Container Product Load Form

FAQ (Frequently Asked Questions)

Q: Can I list free products on AWS Marketplace? A: Yes, by registering as a seller on AWS Marketplace, you can publish free products to attract potential buyers and showcase your offerings.

Q: How can I choose the right pricing model for my container product? A: When selecting a pricing model, consider factors such as billing frequency, pricing tiers, and your target customers' preferences. Carefully review the options available on AWS Marketplace and choose the one that aligns with your pricing strategy.

Q: What happens after I submit the Container Product Load Form? A: Once you submit the form, the AWS Marketplace operations team will review the information and either publish your product in a limited state or reach out to you if they have any questions or require additional details.

Q: Can I change the pricing model after my product is published? A: Changing the pricing model after publication is possible but requires review and approval by the AWS Marketplace team. It is advisable to carefully consider the pricing model before submitting the product load form.

Q: What are the advantages of listing container products on AWS Marketplace? A: Listing container products on AWS Marketplace provides access to a vast customer base, integrated billing and license management, a trusted Amazon ECR registry, deployment automation, and flexible pricing models. It allows sellers to expand their reach, protect their intellectual property, and improve efficiency and reliability.

Resources:

• AWS Marketplace