Supercharge Your Lead Generation with Apollo

Table of Contents:

1. Introduction
2. Getting Started with Apollo
   1. Navigating the Platform
   2. Using Filters
   3. Building a Persona
3. Creating a Targeted Lead List
   1. Choosing Job Titles as Filters
   2. Applying Industry and Keywords Filters
   3. Selecting Location
   4. Determining Company Size
4. Additional Filters for Better Prospecting
   1. Email Status Filter
   2. Date Refreshed in Apollo Filter
5. Saving Prospects and Adding to Sequences
   1. Saving Prospects to Lists
   2. Using Mobile Numbers for Calls
6. Managing Saved Lists
   1. Accessing Saved Lists
   2. Separating Contacts with Phone Numbers
7. Conclusion

Building Lead Lists and Prospecting with Apollo

In this article, we will explore the functionality of Apollo, a powerful database with over 260 million people, and learn how to efficiently build lead lists and conduct prospecting. We will break down the process step by step, using filters and building a persona to Create targeted and effective lead lists. With Apollo, You can easily find email addresses and phone numbers of potential clients in your target audience, saving you time and effort in your sales outreach.

1. Introduction

Before diving into the details of building lead lists and prospecting in Apollo, let's briefly understand what the platform offers and why it is a valuable tool for sales professionals. With its vast database of over 260 million people, Apollo provides access to a vast pool of potential leads. By utilizing filters and creating personas, users can narrow down their search to find the most Relevant prospects for their business.

2. Getting Started with Apollo

2.1 Navigating the Platform

To begin building your lead list, you will first need to familiarize yourself with the Apollo platform. The interface is user-friendly and intuitive, making it easy to navigate and utilize its various features. The search tab is where you can query Apollo's database and Apply filters to refine your search results. By clicking on the top navigation tabs, you can access different sections and functionalities of the platform.

2.2 Using Filters

Filters are a powerful tool in Apollo that allow you to narrow down your search to find the most relevant leads. On the left-HAND side of the search tab, you will find a range of filters that you can choose from. Clicking on the "more filters" option at the bottom will display additional filters in a more accessible view. With over 65 different filters available in Apollo, users have the flexibility to tailor their search and focus on specific criteria.

2.3 Building a Persona

Creating a persona in Apollo can save you significant time and effort in the long run. A persona is a collection of filters that you have already applied and saved. By creating a persona, you can reapply all the necessary filters with just a few clicks, eliminating the need to manually select filters each time you search for leads. This feature is especially useful when you frequently target a specific audience or industry. You can create personas Based on job titles, industries, locations, and other relevant criteria.

3. Creating a Targeted Lead List

Now that we have covered the basics of navigating Apollo, let's dive into building a targeted lead list. By applying specific filters, we can narrow down our search results to find prospects that Align with our target audience. In this example, we will assume that We Are selling SEO services to marketing agencies.

3.1 Choosing Job Titles as Filters

To begin building our lead list, we will start by selecting job titles as filters. In this case, we want to target marketing agency owners, so we will choose job titles such as "owner," "CEO," "co-founder," and "founder." Apollo allows us to get as specific as we want with the titles section, applying Boolean searches and additional filters such as management level and department. However, for simplicity, we will keep it straightforward in this example.

3.2 Applying Industry and Keywords Filters

Next, we will focus on the industry and keywords filters. Since we want to target marketing agencies, we will select the industry filter for "marketing and advertising." This filter will ensure that we find leads specifically from marketing companies. We can also apply additional filters such as software, excluding companies that sell marketing software.

3.3 Selecting Location

Location plays a crucial role in prospecting, as it helps us narrow down our search to a specific geographic region. In this example, we will focus on marketing agencies in California. By selecting the appropriate location filter, we can significantly reduce the size of our lead list and make it more targeted.

3.4 Determining Company Size

The size of a company can impact the potential for business opportunities. In this case, we want to target marketing agencies that are large enough to be a real company but small enough that our sales process will not become excessively lengthy. We will select a company size range of 20 to 100 employees to ensure our lead list includes suitable prospects.

4. Additional Filters for Better Prospecting

To enhance our prospecting efforts, Apollo offers additional filters that can help refine our lead list further. These filters focus on email status and the date refreshed in Apollo.

4.1 Email Status Filter

Email deliverability is crucial in any sales outreach. With the email status filter, we can choose to only email people who have verified emails in Apollo. This means that Apollo is confident in the authenticity of their email addresses, increasing the chances of our emails reaching their inboxes successfully. Good deliverability from our domain is also a factor to consider when applying this filter.

4.2 Date Refreshed in Apollo Filter

To ensure the contact information of our prospects is up to date, we can use the date refreshed in Apollo filter. By selecting a specific timeframe, such as the last 90 days, we can focus on prospects whose information is recent. This filter helps us avoid reaching out to contacts whose information may be outdated and increases the likelihood of connecting with potential leads.

5. Saving Prospects and Adding to Sequences

After building our lead list, it is essential to save the prospects and add them to relevant sequences. Saving prospects allows us to efficiently manage and track our interactions with them while sequences help automate our follow-up process.

5.1 Saving Prospects to Lists

In Apollo, we can save our prospects to lists for easier organization and future reference. By selecting all the relevant leads, we can save them to a specific list, such as "Marketing Agency Owners" in our example. This list functions as a repository for all the prospects that meet our persona criteria, making it convenient for further actions like adding them to sequences or excluding them from specific campaigns.

5.2 Using Mobile Numbers for Calls

Making phone calls can be an effective approach in outbound sales. Apollo provides the option to find mobile numbers for the prospects we have saved. By checking the "try to find mobile numbers for newly prospected people" box, Apollo will do its best to locate phone numbers for the saved prospects. This feature makes it easy to initiate calls and enhances our outreach strategy.

6. Managing Saved Lists

As our prospecting efforts Continue, managing our saved lists becomes crucial. Understanding how to access and utilize these lists ensures efficient workflow and optimized sales processes.

6.1 Accessing Saved Lists

In the Apollo platform, accessing saved lists is simple. By navigating to the "saved" tab, we can view all the people we have saved, including those we have spent a credit to find or imported from our CRM. These saved contacts are not net new, meaning we have interacted with them before and possess their contact information.

6.2 Separating Contacts with Phone Numbers

To distinguish between prospects with mobile numbers and those without, we can leverage the phone status and confidence filter. By selecting the filter for "do have a mobile number," we can separate the contacts with phone numbers from those without. This division allows us to create separate sequences tailored to our outreach strategies, such as phone call-specific sequences for leads with mobile numbers and email-based sequences for the rest.

7. Conclusion

Building lead lists and prospecting in the Apollo database can significantly enhance your sales efforts. By leveraging the platform's powerful filters and features, you can create targeted and effective lead lists that align with your target audience. Remember to focus on specific job titles, industries, locations, and other relevant criteria to narrow down your search. Utilizing saved lists, adding prospects to sequences, and leveraging mobile numbers for calls can streamline your sales processes and increase your chances of success. With Apollo, you have a valuable tool at your disposal to supercharge your prospecting and drive better sales outcomes.

Highlights:

• Apollo's database of over 260 million people provides a vast pool of potential leads.
• Utilize filters and personas to create targeted and efficient lead lists.
• Narrow down your search by selecting job titles, industries, locations, and company sizes.
• Enhance prospecting efforts with additional filters such as email status and date refreshed in Apollo.
• Save prospects to lists for easy management and future reference.
• Leverage mobile numbers for phone calls to enhance outbound sales strategies.
• Separate contacts with mobile numbers for focused outreach.
• Apollo's user-friendly interface makes it easy to navigate and utilize its features.
• Efficiently manage saved lists for optimized sales processes.
• Prospect with precision and increase your chances of success with Apollo.

FAQ:

Q: Can I apply multiple filters in Apollo's search tab? A: Yes, Apollo allows you to apply multiple filters to refine your search and create targeted lead lists. You can select filters based on job titles, industries, locations, and many other relevant criteria to find prospects that align with your target audience.

Q: How does saving prospects to lists in Apollo help with organization? A: Saving prospects to lists in Apollo allows you to organize and manage your leads efficiently. By categorizing prospects into specific lists, such as "Marketing Agency Owners," you can easily access and track their information, making it convenient for future actions like adding them to sequences or excluding them from specific campaigns.

Q: Can Apollo help with finding verified email addresses for prospects? A: Yes, Apollo provides an email status filter that allows you to specifically target prospects with verified emails. By applying this filter, you increase the chances of delivering your emails to the recipients' inboxes successfully, enhancing the effectiveness of your outreach.

Q: How can I separate prospects with mobile numbers from those without in Apollo? A: In Apollo, you can leverage the phone status and confidence filter to separate contacts with mobile numbers from those without. By selecting the filter for "do have a mobile number," you can create separate sequences tailored to your outreach strategies, such as phone call-specific sequences for leads with mobile numbers and email-based sequences for the rest.

Q: Can I use Apollo to make phone calls to my prospects? A: Yes, Apollo allows you to find mobile numbers for the prospects you save. By selecting the option to find mobile numbers for newly prospected people, Apollo will do its best to locate phone numbers for the saved prospects. This feature simplifies the process of making phone calls and enhances your outbound sales strategy.