The best tools for optimizing e-commerce workflows

Standing out in the e-commerce industry requires a ‘work smart, not hard’ approach. Implementation of the right tools is not only a sigh of relief, but an efficient and reliable way to streamline workflow and maximize productivity. So, what are the best tools that are must-haves for optimizing e-commerce workflows?

Inventory Management tools

As an e-commerce business owner, keeping track of stock levels is crucial. Inventory management tools keep a check on the availability of the products when customers want them. These tools help in managing inventory processes and preventing stock outs and overstocking.

Popular inventory management tools include QuickBooks Commerce (previously known as TradeGecko) and NetSuite. These platforms have comprehensive features for efficient inventory management. From real-time tracking to automated reordering, these tools can manage all with accuracy.

Customer Relationship Management (CRM) tools

Collecting and managing the heaps of customer data without tools is nearly impossible. This is why CRM tools are necessary for managing and nurturing customer relationships in e-commerce. Here, you can store customer data, track interactions, and manage sales processes.

SalesForce and HubSpot are renowned CRM tools. SalesForce is well-known for its wide customization and integration options, whereas HubSpot is famous for user-friendly features and marketing automation that assists in the sales funnel.

Marketing Automation tools

With marketing automation tools in hand, there is no need to perform repetitive tasks manually.  With the help of these tools, you can manage and execute social media marketing and email marketing campaigns. By automating email campaigns, scheduling social media posts, and tracking customer interactions, you can effectively reach your audience.

Price Intelligence and Tracking Tools

One critical area where technology can make a significant impact is price tracking. Understanding your competitors' pricing strategies is essential for maintaining profitability and market share. A robust price intelligence tool can provide invaluable insights into market trends, allowing you to make informed pricing decisions.

Dealavo - your price intelligence partner

Dealavo, for example, is a powerful price tracking solution that helps businesses stay ahead of the competition. By monitoring competitor prices in real-time, you can identify opportunities to adjust your own pricing strategy, optimize product margins, and increase sales.

Key features of Dealavo include:

• Real-Time Price Monitoring –keep an eye on competitor prices and market trends, allowing you to make swift pricing adjustments.
• Dynamic Pricing Strategies –implement dynamic pricing to respond to market changes and optimize your product offerings.
• Comprehensive Market Analysis –gain a deeper understanding of the market landscape, identifying opportunities to enhance your pricing strategy.

Analytics and reporting tools

Add analytics and reporting tools to your list and never miss a beat on your workflow. With these tools, you can easily track and analyze e-commerce activities. In addition to this, these tools allow you to measure whether your marketing campaign was effective or not and tell your customer’s preferences.

Google Analytics is one of the most widely used analytics tracking and reporting tools, whereas Hotjar is another one that helps in optimizing websites and marketing strategies.

Managing an e-commerce store is not a hassle anymore with so many tools available online that can perform almost all the tasks with precision. By integrating tools like Dealavo into your e-commerce workflows, you can let these digital assistants handle the hassle of optimizing your business operations, allowing you to focus on growth and success.