The Decline of Asus: Quality Issues and Consumer Betrayal

Table of Contents

1. Introduction
2. The ongoing drama with the 7800 X3D blowing up
3. Personal experiences with Asus
4. The decline in quality and support
5. The latest bios revisions and overvolting issue
6. The anti-consumer approach of Asus
7. The capacitor issue on Intel motherboards
8. The problem with RMA experiences
9. The issue with receiving bad hardware
10. The decision to no longer allow Asus to sponsor the Channel
11. The reliability of ASRock compared to Asus
12. Conclusion

Introduction

Asus has been a long-time sponsor of many tech channels, including this one. However, recent events have led to a decline in consumer confidence in the brand. In this article, we will discuss the ongoing drama with the 7800 X3D blowing up, personal experiences with Asus, the decline in quality and support, the latest bios revisions and overvolting issue, the anti-consumer approach of Asus, the capacitor issue on Intel motherboards, the problem with RMA experiences, and the decision to no longer allow Asus to sponsor the channel. We will also compare the reliability of ASRock to Asus and provide a conclusion.

The ongoing drama with the 7800 X3D blowing up

Steve from Gamers Nexus has been covering the ongoing drama with the 7800 X3D blowing up. This issue has been affecting many users, and Steve has multiple parts on this video. The problem is that some of the issues he has been experiencing are aligning with some of the issues that we have been experiencing. Asus has made it super obvious that they are no longer worthy of allowing them to sponsor us or your money. Our first obligation on this channel is to the consumer, and we take that very seriously.

Personal experiences with Asus

Asus has been a long-time sponsor of this channel, and we have received many motherboards from them. However, over the last three or four generations, there has been a steady decline in not only quality but also backing their products. RMA experiences for the general consumer and even our own personal experiences with us getting bad hardware and then terrible support have been a problem. It has been a big deal for us to say, "Hey, keep your stuff," because we rely on a lot of parts sponsorships to do the builds and the videos.

The decline in quality and support

The problem with Asus is the fact that over the last three or four generations, there has been a steady decline in not only quality but also backing their products. The RMA experiences for the general consumer and even our own personal experiences with us getting bad hardware and then terrible support have been a problem. Asus has thrown itself off a cliff when it comes to consumer confidence. They are all about brand strength, but no one has dragged their name through the dirt more than Asus themselves.

The latest bios revisions and overvolting issue

The latest bios revisions that Asus has created for their x670e boards are known to be overvolting the soc on the chips, specifically the x3d chips, causing catastrophic failure to both CPUs and motherboards. This so-called fix, which Steve shows, actually doesn't fix it. The problem still persists. The bios is still in testing and is not officially released. It makes zero Sense for a motherboard manufacturer to release a beta bios when something this serious is happening. To put out a bios that says this is supposed to fix the problem, we think, we're not sure, we're still testing it, feel free to try it, oh by the way, if You install this in your motherboard, then you absolutely void your warranty, is so anti-consumer.

The anti-consumer approach of Asus

Asus is all about brand strength, but they have thrown themselves off a cliff when it comes to consumer confidence. They don't stand by their product, and they are so complacent by being a money printing factory through their Rog branding that they just rake in the money. By the time you figure out your board is actual garbage, it's too late, and they've probably voided your warranty by you doing something that you didn't even Notice, which could potentially even be updating your bios to fix a problem where it could destroy your CPU. Asus wants to wash its hands of any sort of liability.

The capacitor issue on Intel motherboards

Let's not forget about the capacitor issue being installed backward on Intel motherboards for the 12th gen, leading to actual burning and potential fire issues. The quiet approach of Asus to protect their brand and not be too noisy about the fact that there's a recall on this when recalls are intended to be loud and heard is concerning. They don't want you to know what they found; they just want you to go away as a customer.

The problem with RMA experiences

The problem with RMA experiences is that they are void due to smash pins, and there's always been claims of people assuming that the brands are smashing the pins themselves because they can just avoid it. Asus has been sending us bad product, and it's a big deal because we rely on a lot of parts sponsorships to do the builds and the videos. More often than not, we'll receive way more product than we've asked for, which is kind of the problem with Asus.

The issue with receiving bad hardware

It takes seven boards to get a good one from Asus. When we started the Mega Man build, we wanted to use a white motherboard because Asus has white motherboards. They're not as common, but they do have them. However, when we opened it up, there was an entire row of smash pins at the bottom. That board somehow ended up in the wrong shelf and was supposed to be a warrantied/returned item for recycling, etc. That board somehow ended up in the creator/influencer stack where we send stuff to influencers when they request product. This is not good because what if that had ended up in a resale stack?

The decision to no longer allow Asus to sponsor the channel

We have seen bigger brands than Asus fail because of the arrogance that exists at that level. We suggest they start climbing down the ladder now so they have a softer landing because they're heading down the wrong path. We cannot boycott every brand someone has a problem with. We grade brands on how they handle those problems. We have given Asus the benefit of the doubt for too long, and it was really the backwards capacity issue that had us starting to waver in our confidence in Asus, especially the emails that took place afterward. We have decided to no longer allow Asus to have any part in our channel moving forward.

The reliability of ASRock compared to Asus

ASRock used to be the avoid the brand at all cost brand, but they made an honest effort of improving their image and improving their stability and their quality and their build quality. Asus, on the other HAND, has become so complacent by being a money printing factory through their Rog branding that they just rake in the money. When you can say that ASRock is more stable and reliable than Asus, that's self-explanatory.

Conclusion

Asus has thrown itself off a cliff when it comes to consumer confidence. They are all about brand strength, but no one has dragged their name through the dirt more than Asus themselves. We have decided to no longer allow Asus to have any part in our channel moving forward. We suggest they start climbing down the ladder now so they have a softer landing because they're heading down the wrong path. ASRock has become more stable and reliable than Asus, and that's self-explanatory.