The Power of Synthetic Media: AI Meets Content
Table of Contents
- Introduction
- Defining Synthetic Media
- Types of Synthetic Media
- Images
- Voice
- Text
- Video
- How Synthetic Media is Used Today
- Instructional Content
- Marketing and Sales
- The Future of Synthetic Media
- Bridging the Skill Gap
- Collaboration between People and AI
- Ethical and Explainable AI
- Examples of Synthetic Media in Action
- Bosch
- WPP
- Teleperformance
- Conclusion
- FAQ
Defining Synthetic Media
Synthetic media is a term used to describe media that is generated using artificial intelligence (AI). This can include images, voice, text, and video. The idea behind synthetic media is that You input a prompt or script, and the AI generates the media for you. This technology is being used to Create content that is more accessible and impactful.
Types of Synthetic Media
Images
One of the ways synthetic media is being used is to create images. This can include adding elements to an existing image or creating a new image from scratch. This technology is being used in different business use cases, such as real estate, product showcasing, and branding.
Voice
Synthetic media is also being used to generate voice. This can include cloning your own voice or using stock voices that sound realistic. This technology is being used in different areas, such as customer service, video content, and localization.
Text
Another way synthetic media is being used is to generate text. This technology uses large language models that are trained on a large amount of data to create text. This can be used for different business use cases, such as branding, SEO, and course writing.
Video
Synthetic media is also being used to generate video. This technology uses AI avatars to create presenter-led content without the need for studios, microphones, or lights. This technology is being used in different areas, such as learning and training, compliance training, and product demos.
How Synthetic Media is Used Today
Instructional Content
One of the main ways synthetic media is being used today is for instructional content. This includes technical training, compliance training, and onboarding. Synthetic media is being used to create video content that is more effective than text or slides.
Marketing and Sales
Synthetic media is also being used for marketing and sales. This includes product promos, demos, and feature videos. Synthetic media is being used to create video content that is more effective than text or slides.
The Future of Synthetic Media
Bridging the Skill Gap
Synthetic media has the potential to bridge the skill gap between people. This technology can help people express themselves in video and audio content, even if they are not experts in those fields. This can make organizations more productive and effective.
Collaboration between People and AI
The collaboration between people and AI is going to be what makes companies really effective and competitive. Synthetic media is just one example of how AI can enhance human creativity and productivity.
Ethical and Explainable AI
Companies need to make a strong commitment to making sure that synthetic media technology is not misused. This means a strong focus on consent and moderation. Companies that are good and reasonable ethical actors in this space will be the ones that other companies want to work with.
Examples of Synthetic Media in Action
Bosch
Bosch used synthetic media to create training and learning content for their 16,000 employees all across the globe. They saw a 30% increase in learning engagement and a 70% savings in external video production.
WPP
WPP used synthetic media to create a program for keeping their employees up to date with the latest technologies. They rolled out this program to more than 50,000 employees and saw almost 12,000 hours of content watched.
Teleperformance
Teleperformance used synthetic media to create video content for their 380,000 employees all around the world. They saved $5,000 per video created and rolled out the content in more than 40 languages.
Conclusion
Synthetic media is a powerful technology that is being used to create content that is more accessible and impactful. It has the potential to bridge the skill gap between people and enhance human creativity and productivity. Companies need to make a strong commitment to making sure that synthetic media technology is not misused.
FAQ
Q: What is synthetic media?
A: Synthetic media is media that is generated using artificial intelligence (AI). This can include images, voice, text, and video.
Q: How is synthetic media being used today?
A: Synthetic media is being used for instructional content, marketing and sales, and more.
Q: What is the future of synthetic media?
A: The future of synthetic media includes bridging the skill gap, collaboration between people and AI, and ethical and explainable AI.
Q: Can synthetic media replace human creativity?
A: No, synthetic media is an enhancement to human creativity and productivity. It can help people express themselves in video and audio content, even if they are not experts in those fields.