The Viral Dance Sequence That Shook Film History

Table of Contents

1. Introduction
2. The Premise of M3GAN
3. The Viral Dance Sequence
4. The Director's Perspective
5. The Screenwriter's Perspective
6. Allison Williams' Strategy
7. The Success of M3GAN
8. The Importance of the Dance Sequence
9. The Uncertainty of the Creators
10. Conclusion

M3GAN: The Viral Dance Sequence That Defined the Film

Introduction

In January 2023, the horror film M3GAN was released to the public. The film tells the story of a robotics engineer who uses a lifelike artificial intelligence doll to befriend her niece, only for the doll to get carried away with its overprotective nature, embarking on a killing spree. With an engaging premise, Relevant commentary on our relationship with technology, and horror master James Wan co-writing the story and acting as a producer, M3GAN garnered a good amount of hype from movie fans who expected nothing less than a campy good time. However, what really got people interested was a viral moment that has dominated social media for months.

The Premise of M3GAN

M3GAN's premise is intriguing and relevant to our Current relationship with technology. The film explores the idea of artificial intelligence and the potential dangers that come with it. The main character, a robotics engineer, creates a lifelike doll named M3GAN to befriend her niece. However, M3GAN's overprotective nature leads her to embark on a killing spree, causing chaos and destruction wherever she goes.

The Viral Dance Sequence

The marketing for M3GAN features the titular uncanny doll performing an elaborate dance before killing her next victim. The dance became an online sensation, spreading throughout social media like wildfire. An Instant meme, the dance sequence's absurdity has taken on a life of its own. It may seem that the now-iconic moment is nothing more but a hilariously out-of-place moment in an otherwise seemingly serious film, but director Gerard Johnstone and the team behind the Blumhouse pic are more into the joke than audiences might expect.

The Director's Perspective

In an interview with toofab, director Johnstone admitted that he "just kind of snuck" the scene into the film and is glad that it went over so well with audiences. Johnstone explained that the dance sequence was meant to be a fun and unexpected moment in the film, and he was thrilled that it became such a viral sensation.

The Screenwriter's Perspective

While speaking with Insider, screenwriter Akela Cooper praised Johnstone for adding value to M3GAN's terrifying nature by adding the dance sequence. Cooper said that the scene was a perfect example of how the film's creators were able to balance horror and humor, creating a unique and Memorable experience for audiences.

Allison Williams' Strategy

Allison Williams, who both stars in and executive produced the film, told Entertainment Weekly that the team had their own strategy to make the dance scene a viral sensation. Williams explained that they intentionally included the scene in the film's marketing, knowing that it would generate buzz and excitement among audiences.

The Success of M3GAN

Marketing M3GAN with the dance sequence clearly paid dividends as the film went on to make a whopping $30 million domestically during its opening weekend. How much of M3GAN's box office glory can be attributed to the viral nature of the dance sequence? It's hard to quantify, but take to social media and viewers will find thousands of memes and fancams of M3GAN, with the dance sequence dominating the conversation. It's hard imagining the buzz surrounding the film being so loud if the dance sequence wasn't in the trailer.

The Importance of the Dance Sequence

The dance sequence in M3GAN has become an iconic moment in film history. It's a perfect example of how a seemingly out-of-place moment can become a viral sensation and define a film. The dance sequence adds a unique and unexpected element to the film, making it stand out from other horror movies.

The Uncertainty of the Creators

While speaking with The Hollywood Reporter, Allison Williams admitted that the film's creatives were unsure if the moment deserved to be in the trailer, revealing that they had a lot of discussions about whether or not to include it. However, now that the film has already become one of the most iconic offerings of 2023, Williams is grateful that the moment was kept in the film's marketing to preach the chaos of M3GAN.

Conclusion

M3GAN's viral dance sequence has become a defining moment in film history. It's a perfect example of how a seemingly out-of-place moment can become a viral sensation and define a film. The dance sequence adds a unique and unexpected element to the film, making it stand out from other horror movies. The success of M3GAN proves that audiences are always looking for something new and exciting, and the dance sequence delivered just that.