Uncover Global Buyers

Uncover Global Buyers

Table of Contents:

1. Introduction to Apollo.io
2. Finding buyers with Apollo's B2B database 2.1 Accessing the B2B database 2.2 Searching for ideal buyers 2.3 Filtering and narrowing down leads 2.4 Saving criteria as a Persona
3. Accessing lead information 3.1 Email, phone number, and basic details 3.2 Signals card and insights 3.3 Intelligent recommendations
4. Managing leads with Apollo 4.1 Saving leads and creating lists 4.2 Sending custom emails and using email templates 4.3 Exporting leads and CRM integration
5. Using Apollo's extension 5.1 Viewing lead data on LinkedIn 5.2 Data tracking and engagement on websites

Introduction to Apollo.io

Welcome to Apollo.io, the end-to-end sales engine. In this article, we will provide You with a quick introduction to finding buyers using Apollo's B2B database. With Apollo, prospecting becomes more efficient and powerful than ever before. Our database offers the most accurate, complete, and verified contact information on over 250 million leads at more than 60 million companies worldwide. Let's dive in and discover how you can find your ideal buyers in real time.

Finding buyers with Apollo's B2B database

2.1 Accessing the B2B database

To access Apollo's B2B database, simply visit apollo.io and log in. By logging in, you unlock our most robust features and set up a scalable approach to prospecting. This will allow you to reach the most leads possible and maximize your sales potential.

2.2 Searching for ideal buyers

Once logged in, you can explore our B2B database of over 250 million leads and 60 million different companies. Use filters to narrow down and find your ideal buyers. With over 65 different filtering attributes available, you can customize your search criteria to ensure you target the right audience.

2.3 Filtering and narrowing down leads

Let's say you're looking to prospect and find CEOs at companies in California with over 100 employees and over 100 million in revenue. Simply add the title "CEO" and Apply additional filters such as location, employee count, and more. Apollo provides a net new category, which displays leads you have not yet accessed, allowing you to focus on new opportunities.

2.4 Saving criteria as a Persona

If you consistently run the same search, you can save the criteria as a Persona. This allows you to revisit the search whenever you want. Open the Persona filter, click "new persona," and add any filters that fit the persona. This saves you time and helps you maintain a consistent prospecting strategy.

Accessing lead information

3.1 Email, phone number, and basic details

Apollo provides a wealth of information on each lead. Alongside email and phone number, you can access work history, company information, research, and more. Basic details are crucial for initiating contact and understanding the background of your prospects.

3.2 Signals card and insights

One of the features we love is the signals card. It provides insights on technology used, funding rounds, news, and more. These compiled insights help you ensure your prospects are an ideal fit for your offering and allow for quick assessments to help you succeed in meetings.

3.3 Intelligent recommendations

Apollo offers intelligent recommendations to enhance your prospecting efforts. For example, you can receive job change alerts and view CEOs who have recently taken a new role. These recommendations help you focus on the highest value potential customers, increasing your chances of closing deals.

Managing leads with Apollo

4.1 Saving leads and creating lists

When you're satisfied with a chunk of leads that fit your criteria, you can save them to a list in Apollo. This allows for easy organization and easy access whenever you need to refer back to specific leads. Lists can be customized and segmented Based on your preferences.

4.2 Sending custom emails and using email templates

Apollo allows you to send custom emails to your leads directly from the platform. You have the option to use pre-built and saved email templates, ensuring consistent messaging and saving time. Additionally, you can add leads to an email sequence, automating your follow-up process.

4.3 Exporting leads and CRM integration

With Apollo, you have the flexibility to export leads in a CSV format or push them directly to your CRM. Integrations with popular CRM platforms like Salesforce and HubSpot allow for seamless synchronization, making it easier to manage and track your leads throughout the sales process.

Using Apollo's extension

5.1 Viewing lead data on LinkedIn

Apollo's extension works seamlessly on LinkedIn, allowing you to view lead data directly on LinkedIn profiles. Whether you are browsing companies or individual leads, you can access similar leads, company information, and more. The extension also enables you to send emails or make phone calls with a click.

5.2 Data tracking and engagement on websites

Apollo's extension extends beyond LinkedIn, enabling you to track data and engage with leads on their websites. Gain insights, set reminders, and access templates for efficient follow-ups. This feature ensures that you have all the necessary tools to engage with leads effectively, regardless of the platform.

In conclusion, Apollo.io provides an end-to-end sales engine that streamlines your prospecting process and empowers you to find and engage with buyers effectively. By utilizing Apollo's B2B database, accessing valuable lead information, managing leads efficiently, and leveraging the Apollo extension, you can take your sales efforts to the next level and achieve success in reaching your sales goals.