Unleash the Power of Apollo.io: Full Review and Demo

Unleash the Power of Apollo.io: Full Review and Demo

Table of Contents:

1. Introduction
2. What is Apollo.io?
3. Pros of Using Apollo.io 3.1 Accurate and up-to-date data 3.2 All-in-one tool for data cleaning and outreach 3.3 Advanced outreach system
4. Cons of Using Apollo.io 4.1 Expensive for exporting large amounts of data 4.2 Phone numbers are costly
5. Who Should Use Apollo.io?
6. Pricing Plans 6.1 Enterprise Custom Plan 6.2 Small Sales Team Plan
7. The Functionality of Apollo.io 7.1 Home Page 7.2 Search 7.3 Engage 7.4 Enrichment 7.5 Opportunities 7.6 Other Settings and Features
8. Alternative for Personal Phone Numbers
9. Conclusion

Introduction

In this article, we will be providing a comprehensive review of Apollo.io, one of the top platforms in the world for lead generation, data, and outreach. We have been using Apollo.io for over a year and have experimented with other industry players such as ZoomInfo, RocketReach, and Seamless. Our goal with this review is to walk You through Apollo.io, assess its suitability for your business, and share some hacks to negotiate rates and maximize the tool's potential. Stick around until the end, and we will even teach you how to get $11,000 worth of free leads and 8 million data points!

What is Apollo.io and do you need it?

Apollo.io is a valuable database and lead generation platform specifically designed for B2B companies in need of accurate, up-to-date data on business contacts, including phone numbers and email addresses. If you are looking for a reliable database, Apollo.io or ZoomInfo are great options. However, it's important to note that acquiring high-quality data comes at a cost. Apollo.io not only provides accurate data but also offers an intuitive interface for easy access and utilization.

Pros of Using Apollo.io

3.1 Accurate and up-to-date data: Unlike some platforms that are lazy with their data maintenance, Apollo.io ensures the data is clean and up-to-date. When we clean data from Apollo.io, we consistently see 80 to 90 percent accuracy rates, which is exceptional.

3.2 All-in-one tool for data cleaning and outreach: Apollo.io not only provides a vast database with millions of data points, but it also offers a range of tools for data enrichment and outreach. This makes it a convenient all-in-one solution, potentially eliminating the need for additional cold email or dialer tools.

3.3 Advanced outreach system: We were impressed by the advanced outreach system offered by Apollo.io. Its dialing system even mimics area codes to make cold calling more effective. The platform provides A/B testing, analytics, and the ability to link multiple sender accounts, making it a powerful tool for cold email campaigns.

Cons of Using Apollo.io

4.1 Expensive for exporting large amounts of data: If you're a new company or need to export a significant amount of data, Apollo.io may not be the most cost-effective option. While they provide easy exporting, the number of data points you can export per day is limited unless you are on their Enterprise plans, which may be costly.

4.2 Phone numbers are costly: Apollo.io charges extra for personal phone numbers for contacts. Scaling a cold calling team with Apollo.io can become pricey, so it's worth considering alternative options like RocketReach, which offers unlimited lookups at a lower cost.

Who Should Use Apollo.io?

Apollo.io is an excellent tool for B2B business owners, marketers, and sales teams engaged in lead generation, prospecting, cold emailing, and cold calling. Its clean and accurate data, combined with its extensive outreach and enrichment features, make it a valuable asset. It is particularly suitable for businesses looking to build and Scale sales teams as it accommodates multiple users and offers functionalities like task management and detailed analytics.

Pricing Plans

6.1 Enterprise Custom Plan: If you require extensive data and unlimited exports, the Enterprise custom plan is recommended. This plan allows for the selection of millions of records and offers unlimited exports. Contact Apollo.io's sales team for a customized plan that suits your needs.

6.2 Small Sales Team Plan: If you are building a small sales team and focusing on cold calling and small cold email campaigns, the $80/month/user plan is highly affordable. It allows for a decent amount of cold emailing and access to a comprehensive lead database.

The Functionality of Apollo.io

7.1 Home Page: The home page provides an overview and management options for large teams.

7.2 Search: Apollo.io offers a vast database with 250 million data points that you can filter and search. You can target specific criteria like technologies used, buying intent, and more. The selected data can be easily added to lists for organization and further actions.

7.3 Engage: This section offers a range of tools for outreach, including email sequences, tasks, and cold calls. It simplifies the entire outreach process, allowing you to avoid switching between different tools.

7.4 Enrichment: Apollo.io offers data enrichment capabilities to enhance the quality of your data. You can link your CRM, such as ActiveCampaign or HubSpot, to enrich your data or use API for advanced enrichment.

7.5 Opportunities: This internal CRM within Apollo.io allows you to track and manage user opportunities, including booked calls or sales. It provides a comprehensive view of your sales pipeline for cold sales.

7.6 Other Settings and Features: Apollo.io offers various settings and user controls, allowing strict management and control over user permissions, campaign sharing, and mailbox integration. The user interface is clean and user-friendly, providing an enjoyable user experience.

Alternative for Personal Phone Numbers

If you require personal phone numbers for contacts and want a more cost-effective solution, we recommend using RocketReach. It offers unlimited lookups for around $2000 per year, making it a better option for scaling a cold calling team.

Conclusion

As we conclude this review of Apollo.io, we can confidently say that it is a powerful platform for lead generation, data management, and outreach. Its accurate data, all-in-one functionality, and advanced outreach system make it highly suitable for B2B businesses. However, it may not be the most cost-effective solution for exporting large amounts of data or acquiring personal phone numbers. Consider your specific needs and budget before making a decision, and don't forget to explore alternatives such as RocketReach.