Unleashing Accelerated Innovation: Intuit's AI-Driven Future

Table of Contents

• Introduction
• Our AI-Driven Expert Platform
• The City Map Architecture
• Data and AI at Intuit
• GenOS: Igniting Innovation
• Development Ecosystem
• Identity Capabilities
• Integration and Automation
• Embedded FinTech
• Expertise Capabilities
• Conclusion

Introduction

Hello everyone, I'm Alex Balazs, Intuit's chief technology officer. In this article, we will explore how our AI-driven expert platform continues to drive innovation across Intuit. We will dive into the city map architecture, our data and AI capabilities, the power of GenOS in igniting innovation, our development ecosystem, identity capabilities, integration and automation, embedded FinTech, and expertise capabilities. Let's begin our journey of discovering how Intuit is revolutionizing the future of technology.

Our AI-Driven Expert Platform

At Intuit, we are guided by our strategy to be an AI-driven expert platform. This strategy has three technology priorities: delighting customers through product and operational excellence, powering our vision with world-class Intuit platform capabilities, and accelerating our work with a modern Intuit development environment. Our platform, known as the City Map, serves as a common architecture shared by all our products and drives our platform vision. It helps us organize our teams, drive accountability, and move faster by leveraging the capabilities of our platform.

The City Map Architecture

The City Map is not just a technical view but also reflects our business capabilities. It acts as our business architecture and is foundational to how we operate as a platform company. The City Map provides a top-level view of all our capabilities, represented by different boxes. By clicking through the City Map, we can explore all the capabilities and even dive straight down to the code. As our customers' needs evolve, we continue to evolve our City Map, elevating and expanding critical capabilities such as identity, data integration, and embedded FinTech.

Data and AI at Intuit

Data and AI are at the core of our platform's capabilities. We have an incredible breadth of data, amounting to over 60 petabytes, which we have cleaned and organized to create personalized experiences for our customers. Through years of experience and investment in AI, we have become a leader in the space. Our AI capabilities include over 65 billion machine learning predictions per day and 810 million AI-driven customer interactions per year. Recently, we unveiled our new Generative AI experiences powered by Intuit Assist, built on top of GenOS, our proprietary generative AI operating system.

GenOS: Igniting Innovation

GenOS is the driving force behind our platform's ability to Ignite innovation. It consists of four components: GenStudio, GenRuntime, GenUX, and financial Large Language Models. GenStudio is a dedicated development environment that allows our developers to rapidly experiment and refine generative AI experiences. GenRuntime intelligently accesses the right data and platform capabilities, chooses the appropriate large language model, and orchestrates personalized action plans for customers. GenUX provides a library of consistent customer interfaces and flows for delightful generative AI experiences. Financial large language models fine-tuned for tax, accounting, personal finance, cash flow, and marketing challenges empower GenOS to deliver groundbreaking AI experiences across our products.

Development Ecosystem

We continue to enhance our development ecosystem to support our developers. Intuit is an industry leader in open-source infrastructure, with our open-source development toolkit, Argo, experiencing a 50% growth in contributors in the past year. By modernizing our infrastructure, we are making it easier for developers to Consume and use our platform, resulting in a 50% increase in development velocity year over year. Additionally, we have launched AI-assisted code development, AI content generation, and AI-assisted data analysis tools to accelerate development further.

Identity Capabilities

Our identity capabilities not only provide secure and Frictionless access to our products but also give us a 360-degree view of our customers. With 1.5 trillion transactions handled on our modernized identity service in the past fiscal year, we enable seamless access to data elements across our ecosystem. This includes seamless integration between MailChimp and QuickBooks, allowing for deeper marketing analytics, client management, and personalization.

Integration and Automation

At Intuit, we excel in data integration and automation. Our data integration capabilities handle the acquisition and exchange of data from third-party providers, setting the gold standard in the industry. With 20 billion transactions acquired annually and 6 million documents uploaded every day, we save our customers 7 million hours of work. We are constantly expanding experiences powered by our AI-driven data integration capabilities, including launching tools like Net Worth and Cash Flow to drive engagement with Credit Karma's prime customers.

Embedded FinTech

Our embedded FinTech capabilities enable us to move money on our platform efficiently, giving customers faster access to their funds. With over $2 trillion worth of invoices managed and $947 billion worth of bills recorded on our platform this year alone, our investment in embedded FinTech pays off. Customers can manage their bills with accounts payable automation up to two times faster, thanks to our AI-powered risk and anti-fraud capabilities.

Expertise Capabilities

Our expertise capabilities revolve around providing live expert support to our customers. Powered by our virtual expert platform, our live experiences are delivered at Scale. With AI-driven features such as intelligent document understanding in TurboTax Live Full Service, we save our live experts 160,000 hours per year by automating data entry tasks. We are expanding our live offerings to include business tax, leveraging platform capabilities like data integration, document understanding, identity, and knowledge engineering.

Conclusion

In conclusion, Intuit's AI-driven expert platform, supported by our data, scale, world-class platform capabilities, and talented team, fuels growth and innovation. Through GenOS, we ignite innovation across all our products, enabling us to deliver personalized experiences to our customers faster than ever before. Our development ecosystem, identity capabilities, integration and automation, embedded FinTech, and expertise capabilities further contribute to our mission of powering the prosperity of our customers. As we look to the future, we continue to evolve and enhance our platform, staying ahead of customer needs and industry trends.

Highlights

• Intuit's AI-driven expert platform is revolutionizing the future of technology
• The City Map architecture drives platform innovation and organization
• Data and AI capabilities empower personalized customer experiences
• GenOS ignites innovation with generative AI experiences
• Development ecosystem accelerates development and enhances productivity
• Identity capabilities provide secure access and a 360-degree view of customers
• Integration and automation save time and streamline processes
• Embedded FinTech enables efficient money movement for customers
• Expertise capabilities deliver exceptional live support at scale

FAQs

Q: What is the City Map architecture? The City Map is a common architecture shared by all Intuit products, providing a top-level view of the platform's capabilities. It helps organize teams, drive accountability, and guide development efforts.

Q: How does GenOS ignite innovation at Intuit? GenOS, Intuit's generative AI operating system, empowers developers to rapidly experiment and refine generative AI experiences. It leverages financial large language models and other components to deliver groundbreaking AI-driven solutions.

Q: How is integration and automation addressed at Intuit? Intuit has set the gold standard in data integration, acquiring billions of transactions and saving millions of hours for customers. Automation capabilities enable seamless data exchange and streamline processes.

Q: What are Intuit's expertise capabilities? Intuit's expertise capabilities involve providing live expert support to customers. Powered by virtual expert platforms and AI-driven features, this support saves time and delivers exceptional experiences.

Q: How does Intuit ensure secure access and protect customer data? Through identity capabilities, Intuit provides secure and frictionless access to products while maintaining a 360-degree view of customers. This enables seamless integration and personalized experiences.

Resources:

• Intuit's Website