Unleashing AI to Create and Test Mind-Blowing Package Designs

Unleashing AI to Create and Test Mind-Blowing Package Designs

Table of Contents:

1. Introduction
2. The Importance of Packaging Design
3. The Power of Artificial Intelligence in Design Analysis
4. Creating a Black and White Design
5. Analyzing the Design using Visual Attention Software
6. Improving the Design with Color
7. Rearranging the Design for a Better Gaze Sequence
8. Presenting Design Concepts to the Client
9. The Influence of Product Presentation on Design Perception
10. Conclusion

Introduction

In today's sponsored video by 3M Visual Attention Software, we will explore the impact of packaging design on consumer behavior and how artificial intelligence can be leveraged to Create more effective designs. We have a pack of sausages that has been sitting on the shelf, unnoticed by customers due to its plain design. Using an actual sausage product as inspiration, we will go through the process of designing a new packaging layout using a black and white color scheme. We will then utilize visual attention software powered by artificial intelligence to analyze the design and make necessary improvements. Let's transform these sad sausages into attention-grabbing products!

The Importance of Packaging Design

Packaging design plays a crucial role in capturing the attention of consumers and influencing their purchasing decisions. It serves as the visual representation of a product, conveying its quality, value, and brand identity. An engaging and well-designed Package can attract customers and differentiate a product from its competitors. In contrast, a dull or unappealing design may result in products being overlooked on store shelves. In this article, we will explore how to create a captivating packaging design and optimize its visual hierarchy.

The Power of Artificial Intelligence in Design Analysis

Artificial intelligence has revolutionized various industries, including design. With the help of visual attention software such as 3M's Visual Attention Software (VAS), designers can now analyze and optimize their designs using advanced algorithms. VAS uses artificial intelligence to predict which areas of a design are most likely to attract viewers' attention within the first five seconds of viewing. This analysis allows designers to understand the strengths and weaknesses of their designs and make data-driven decisions to improve their effectiveness. In the next sections, we will utilize VAS to analyze and enhance our packaging design for the sausages.

Creating a Black and White Design

To begin the design process, we will opt for a black and white color scheme. This will allow us to focus on the layout and visual hierarchy before introducing color. Our goal is to create a clean design that also has personality. We will incorporate an illustration of a sausage and place the product title at the center. To add visual interest, we will bend the text to fit the Shape of the sausage. The subtitle, which states that the sausages are uncured and naturally smoked, will be placed underneath. Different fonts will be used to differentiate the subtitle and the product title, while maintaining a Cohesive look. Additional elements such as nutrition facts and legal copy will also be included in the design. We will then proceed to analyze this black and white design using VAS.

Analyzing the Design using Visual Attention Software

Using the VAS plugin in Adobe Illustrator, we will analyze the black and white packaging design. The plugin allows us to select specific areas of interest in the design and obtain data on the percentage of attention those areas are likely to receive. The analysis results reveal that the subtitle stating the sausages are uncured and naturally smoked attracts the most attention. Surprisingly, the logo does not have a significantly higher attention percentage. This demonstrates the value of using visual attention software to gain insights that may defy initial assumptions. However, the gaze sequence, which indicates the order in which viewers perceive the elements, is not ideal. In the next sections, we will work on improving the design metrics and achieving an effective visual hierarchy.

Improving the Design with Color

In order to enhance the design's effectiveness and visual hierarchy, we will introduce color into the packaging design. The black background will be changed to a dark brown color to give the design a more natural feel. The sausage illustration will be colored red to draw attention to the product name. The white text for the pork description will be changed to a beige color to Blend better with the background, while still standing out. We will also use a lighter brown color for the "and" symbol to differentiate it from the other elements. To consolidate information and create a stronger grouping, the nutrition facts will be placed under a heading of "None of these" with a border around them. By implementing these changes, we aim to improve the visual hierarchy and overall impact of the design.

Rearranging the Design for a Better Gaze Sequence

To further optimize the visual hierarchy and gaze sequence, we can explore rearranging the design elements. By moving the subtitle to a corner and vertically reorganizing the nutrition facts in the opposite corner, we can ensure that the gaze sequence begins with the logo, followed by the subtitle, and ends with the nutrition facts. This arrangement aligns with the desired flow of information and captures viewers' attention in the intended order. While the initial design may be visually appealing, this rearranged layout proves to be more effective in terms of capturing and directing attention.

Presenting Design Concepts to the Client

When dealing with a real project, it is essential to present design concepts to the client for their input and decision-making. We can provide them with both the original black and white design and the rearranged design with improved gaze sequence. By including the data and analysis results from VAS, the client can make an informed decision Based on their business goals and target audience. It is important to involve the client in the decision-making process to ensure that the final design aligns with their objectives and resonates with their target market.

The Influence of Product Presentation on Design Perception

It is crucial to consider the product presentation when analyzing the design's effectiveness. While we focused on analyzing the design alone using VAS, real-world scenarios involve the packaging design being attached to the product itself. Displaying the product, in this case, the sausages, alongside the packaging can significantly impact viewers' perception of the design. Elements that may not have stood out in the design analysis could attract attention when seen in conjunction with the actual product. This highlights the importance of designing over mock-ups that accurately represent the product's shape, size, and color.

Conclusion

In conclusion, packaging design plays a pivotal role in attracting consumers and influencing their purchasing decisions. By utilizing visual attention software powered by artificial intelligence, designers can gain valuable insights into their designs' effectiveness and optimize their visual hierarchy. Through the process of creating a black and white design, analyzing it using VAS, introducing color, rearranging the layout for a better gaze sequence, and involving clients in decision-making, designers can create attention-grabbing packaging designs that resonate with consumers. Consideration of product presentation further enhances the design's impact. By incorporating these strategies, we can transform ordinary products, such as sausages, into eye-catching items that stand out on store shelves and entice consumers to make a purchase.