Unlock Amazon Listing Growth with Video Uploads

Table of Contents

1. Introduction
2. Benefits of having a video on Amazon product listings
3. Uploading a video to Amazon listings for brand registered sellers
4. Guidelines for uploading a video
5. Selecting a title for your video
6. Inputting ASINs for your video
7. Creating a thumbnail for your video
8. Managing and editing your uploaded videos
9. Approval process and timeline for uploaded videos
10. Showcasing videos on your product listing
11. Uploading videos without being brand registered
12. Hiring an Amazon vendor to upload videos
13. Conclusion

Introduction

In this article, we will explore the benefits of having a video on your Amazon product listings and how to upload videos for brand registered sellers. We will also discuss guidelines, tips, and best practices for creating and optimizing videos, as well as alternative methods for uploading videos without brand registration. Whether you are a brand registered seller or not, incorporating videos into your Amazon listings can significantly increase conversions and boost your sales.

Benefits of having a video on Amazon product listings

Adding videos to your Amazon product listings can have several advantages for your business. Firstly, videos provide customers with a more immersive and informative buying experience, allowing them to see your product in action and better understand its features and benefits. This can enhance customer trust and confidence, leading to higher conversion rates and fewer product returns. Additionally, videos can help differentiate your product from competitors, showcase unique selling points, and effectively convey your brand's message. Overall, videos have been proven to increase conversions by an average of 2.5 times, making them a powerful tool for driving sales on Amazon.

Uploading a video to Amazon listings for brand registered sellers

If You are a brand registered seller on Amazon, uploading a video to your product listings is a straightforward process. Begin by navigating to the Seller Central dashboard and accessing the Inventory section. From there, select the option to upload and manage videos. This will take you to the video dashboard, where you can upload new videos for different products or manage existing ones. To upload a new video, simply click on the "Upload Video" button and select the video file from your device. Ensure that your video follows Amazon's guidelines, including format requirements (MP4 or MOV, less than 5 gigabytes), resolution (minimum of 480 pixels, recommended 1080 pixels), and content restrictions (no web links, URLs, or calls to action diverting customers away from the product Detail page). Fill in the necessary details such as title, ASINs, and thumbnail, and click submit. Your video will then go through a review process, usually taking 24 to 48 hours, before being published on your Amazon listings.

Guidelines for uploading a video

When uploading a video to your Amazon listings, it is essential to adhere to Amazon's guidelines to ensure compliance and maximize the effectiveness of your videos. These guidelines include format requirements, resolution recommendations, and content restrictions. Videos should be in either MP4 or MOV format, with a file size of less than five gigabytes. The resolution should be at least 480 pixels, but it is advisable to use a higher quality of 1080 pixels for optimal viewing experience. Content-wise, make sure your videos do not include any web links, URLs, or calls to action that direct customers away from the product detail page. Familiarize yourself with the complete set of guidelines provided by Amazon to avoid any violation that may result in rejection or removal of your video.

Selecting a title for your video

Choosing an appropriate and engaging title for your video is crucial to capturing the Attention of potential customers. The title should be concise yet descriptive, using up to 60 characters. It is important to optimize the title with Relevant keywords to improve searchability and SEO. However, avoid keyword stuffing solely for SEO purposes as the title is visible to customers. Instead, focus on conveying a clear benefit or product information while maintaining a natural and compelling tone. Craft your title to resonate with your target audience and entice them to click on the video to learn more about your product.

Inputting ASINs for your video

To ensure that your video reaches the right audience, you need to input the ASINs (Amazon Standard Identification Number) for the products you want the video to appear on. If you have multiple variations of a product, such as different colors or sizes, include all relevant ASINs for maximum exposure. You can input a maximum of 300 ASINs for a single video. Additionally, consider expanding the reach of your video by inputting ASINs of related products, even if they are not identical to the one featured in the video. By doing so, you can leverage cross-promotion and increase visibility across various product listings.

Creating a thumbnail for your video

A thumbnail is a preview image that represents your video on the product listing page. Although Amazon automatically selects a thumbnail from the video frames, this presents a missed opportunity for branding and optimizing click-through rates. To capitalize on this space, Create a custom thumbnail that highlights the main benefit or key feature of your video. Use this valuable visual real estate to capture customers' attention, convey your brand message, and increase the likelihood of them watching the video. Ensure that your thumbnail follows Amazon's specifications, including a format of 1920 by 1080 pixels and a file size of less than 5 megabytes. Various image editing tools, such as Canva or Photoshop, can assist you in creating professional-looking thumbnails that Align with your brand identity.

Managing and editing your uploaded videos

Once you have uploaded your videos, you may need to make changes or edits to them in the future. Amazon provides a user-friendly video dashboard where you can manage and update your uploaded videos. From the dashboard, you can access your videos, view their status (e.g., pending review, approved, or rejected), and make necessary adjustments. If your video gets rejected during the review process, Amazon will provide you with the reasons for rejection, allowing you to rectify any issues or violations. It is important to note that you cannot directly edit a rejected video. Instead, you need to upload a new video with the necessary corrections following the same step-by-step process. Regularly monitor and manage your videos to ensure they are up to date, comply with guidelines, and Continue to enhance your product listings.

Approval process and timeline for uploaded videos

Once you have submitted your video, it will undergo a review process by Amazon. The review typically takes between 24 to 48 hours, during which Amazon ensures that the video adheres to their guidelines and quality standards. If your video meets the requirements, it will be approved and published on your product listing. In the case of rejection, Amazon will provide specific feedback on the reasons for rejection, allowing you to address those issues and resubmit the video for review. After approval, it may take an additional 24 hours for the video to appear on the product listing. If you encounter any delays or issues with video visibility, consider removing some images from your listing to free up space for the video. Monitor the status of your uploaded videos regularly to ensure a smooth and efficient approval process.

Showcasing videos on your product listing

Once your videos are approved and published, they will appear on your product listing alongside your product images. Customers can see the video thumbnails integrated with the rest of the listing visuals. When they click on a video thumbnail, the video will start playing, allowing customers to engage with your product on a deeper level. Take AdVantage of this opportunity to showcase your product's features, demonstrate how it works, and highlight its benefits. Customers will appreciate the added visual information and gain more confidence in making purchasing decisions. Keep in mind that you can upload up to 10 videos to your listings, but they will replace some of the image slots. Consider the balance between images and videos, ensuring that both are optimized for maximum impact and sales conversion.

Uploading videos without being brand registered

Even if you are not a brand registered seller on Amazon, you can still upload videos to your product listings. The process involves enlisting the help of an Amazon vendor who has the ability to upload videos on your behalf. By providing the vendor with the video file, title, thumbnail, and ASINs, they can upload the video to your product listing. It is crucial to ensure that the vendor uploads the video directly onto the product listing and not as a related video at the bottom of the page. Hiring an Amazon vendor to upload videos is a viable alternative for sellers who wish to leverage the benefits of videos without brand registration. Platforms like Fiverr offer a range of options and prices for hiring vendors skilled in Amazon video uploads.

Conclusion

Incorporating videos into your Amazon product listings can be a game-changer for your sales and conversions. Whether you are a brand registered seller or not, you can leverage the power of videos to engage customers, build trust, and differentiate your products from the competition. By following the guidelines provided by Amazon, you can easily upload videos, optimize their titles and thumbnails, and manage them effectively. Remember to monitor the approval process, regularly update your videos, and make use of alternative methods to upload videos if you are not brand registered. Implementing videos on your Amazon listings is a proactive step towards boosting your sales and creating a Memorable shopping experience for customers.

Highlights

• Adding videos to Amazon product listings can increase conversions by 2.5 times.
• Uploading videos is a straightforward process for brand registered sellers.
• Guidelines include video format, resolution, and content restrictions.
• Select a descriptive and keyword-optimized title for better visibility.
• Input relevant ASINs to target specific products and variations.
• Create a custom thumbnail to maximize visual impact.
• Manage and edit your videos through the Amazon video dashboard.
• Videos go through a review process before being approved and published.
• Showcase videos alongside product images on the listing page.
• It is possible to upload videos without being brand registered by hiring an Amazon vendor.
• Leveraging videos in Amazon listings can significantly enhance sales and customer engagement.

FAQ

Q: Can I upload videos to my Amazon listings if I am not brand registered? A: Yes, you can still upload videos by hiring an Amazon vendor who has the capability to upload videos for you. They can do this directly to the product listing on your behalf.

Q: Are there any specific guidelines for video titles on Amazon product listings? A: Yes, video titles should be concise, descriptive, and within 60 characters. Additionally, it is advisable to optimize titles with relevant keywords to enhance searchability and SEO.

Q: How many images can I have on my Amazon listing if I upload videos? A: When uploading videos, keep in mind that they will replace some of the image slots on your listing. Amazon allows up to 10 videos to be uploaded, so consider the balance between images and videos for maximum impact.

Q: What is the timeline for video approval and visibility on Amazon listings? A: After submitting a video, it typically undergoes a review process that takes 24 to 48 hours. If approved, it may take an additional 24 hours for the video to appear on the product listing.

Q: Can I edit my uploaded video if it gets rejected during the review process? A: No, if a video is rejected, you will need to upload a new video with the necessary corrections. Amazon provides specific feedback on the reasons for rejection.

Q: Are there any content restrictions for videos on Amazon listings? A: Yes, videos cannot include web links, URLs, or calls to action leading customers away from the product detail page. Ensure that your video complies with Amazon's content guidelines to avoid rejection.