Unlocking the Power of AI for Video Discoverability

Table of Contents

1. Introduction
2. Key Trends in Audio and Video Content
3. Managing Audio and Video Assets: Challenges and Solutions
   1. Limited Time and Resources
   2. Manual Tagging of Assets
   3. Transcription Generation
   4. Locating Specific Clips in Video or Audio Files
4. The Power of Audio Video Intelligence (AVI)
   1. Automatic Tagging and Metadata Generation
   2. Transcript Generation and Translation
   3. People Recognition and Tagging
   4. Use Cases of AVI
5. Using AVI in Media Valet
   1. Running AVI on Individual Assets
   2. Bulk Indexing of Assets
   3. Filtration and Search capabilities
   4. Exporting AVI Data and API Integration
6. Conclusion

Introduction

In today's digital landscape, audio and video content play a crucial role in engaging and informing audiences. Consumers are increasingly turning to video and audio to learn about products, services, or entertainment. As a result, organizations need to effectively manage and utilize audio and video assets to meet the demands of their audience.

This article will explore the key trends in audio and video content, the challenges organizations face when managing these assets, and the solutions provided by audio video intelligence (AVI) tools such as Microsoft's Video Indexer. We will also dive into how Media Valet integrates AVI to enhance asset discoverability, indexing, and metadata generation.

Key Trends in Audio and Video Content

The demand for video content has skyrocketed, with consumers expressing a preference for learning through visual media. Research shows that a majority of people prefer watching short videos when learning about new products or services. Similarly, the popularity of podcasts has surged, with one-third of Americans listening to podcasts regularly. These trends indicate that consumers Seek easily digestible and convenient ways to obtain information.

Additionally, the digital workforce has increasingly relied on audio and video content in the wake of remote work and virtual events. Virtual events and webinars provide companies with unique opportunities to engage with diverse audiences and obtain valuable session insights. Video content has also become a valuable resource for industries outside the conference realm, such as e-commerce and real estate.

Managing Audio and Video Assets: Challenges and Solutions

While audio and video content offer numerous benefits, managing and maximizing the potential of these assets present challenges for organizations. Some of the common pain points include:

1. Limited Time and Resources: Creating high-quality video and audio content demands significant time and resources. However, many marketers find it challenging to allocate sufficient time to manage and utilize these assets effectively.

2. Manual Tagging of Assets: With the sheer volume of audio and video files, manually tagging each asset becomes a time-consuming and resource-intensive task. Organizations may have terabytes of content, making it nearly impossible to manually tag and categorize each file.

3. Transcription Generation: Transcribing audio and video files is crucial for asset discoverability and accessibility. However, manual transcription is a labor-intensive process that requires significant time and effort.

4. Locating Specific Clips: Finding specific moments or clips within a video or audio file is challenging, especially when dealing with large volumes of footage. Manually searching through hours of content is inefficient and time-consuming.

To address these challenges and streamline asset management, organizations can leverage audio video intelligence (AVI) tools.

The Power of Audio Video Intelligence (AVI)

Audio video intelligence (AVI) tools, such as Microsoft's Video Indexer, offer powerful features to enhance the management, indexing, and discoverability of audio and video assets. AVI provides the following capabilities:

1. Automatic Tagging and Metadata Generation: AVI analyzes audio and video files, automatically generating tags and metadata Based on the content, people, topics, and more. This significantly reduces manual efforts and enhances asset discoverability.

2. Transcript Generation and Translation: AVI can generate accurate transcripts for audio and video files, eliminating the need for manual transcription. These transcripts can be translated into multiple languages, facilitating global distribution and accessibility.

3. People Recognition and Tagging: AVI's person recognition feature identifies individuals within video assets, allowing for easy tagging and searchability. Organizations can train custom person models to recognize specific people.

4. Use Cases of AVI: AVI offers numerous benefits, including creating highlight reels from multi-day conferences, compiling clips featuring specific athletes or individuals, and creating searchable transcripts for government organizations.

Using AVI in Media Valet

Media Valet integrates AVI to enhance asset discoverability, indexing, and metadata generation. Users can seamlessly run AVI on individual assets within the Media Valet platform, or even perform bulk indexing of assets. AVI's insights, including automatic tagging, transcripts, and people recognition, are viewable within the detailed information page of assets.

Users can filter and search for specific metadata, keywords, people, and transcripts within the Media Valet platform to quickly locate and repurpose content. The exported metadata can also be accessed via API, allowing integration with other systems and dashboards.

By leveraging AVI in Media Valet, organizations can unlock the full potential of their audio and video assets, enhancing discoverability and maximizing their return on investment.

Conclusion

Audio and video content are powerful tools for engaging and informing audiences. However, effectively managing and utilizing these assets can be challenging without the right tools and strategies in place. Audio video intelligence (AVI) provides innovative solutions to streamline asset management, indexing, and discoverability.

By integrating AVI into platforms like Media Valet, organizations can transcend the limitations of manual tagging, transcription, and asset search. AVI's automatic tagging, transcript generation, and people recognition capabilities greatly enhance the efficiency and effectiveness of audio and video asset management.

With the power of AVI, organizations can optimize their audio and video content strategies, reach wider audiences, and deliver engaging experiences in the digital landscape.