Unlocking the Power of Personalization with Go Together's CEO

Table of Contents

1. Introduction
2. The Story of Launching Verizon's Federal Program
3. The Challenges of Bringing Wireless Technology into the Federal Government Space
4. Building Relationships with Government Agencies
5. The Importance of Understanding the Buyer's Problems
6. Overcoming Quota Challenges and Exceeding Expectations
7. Leading a Successful Sales Team
8. The Impact of Success on the Organization
9. Transitioning to Non-Profit Work
10. Building Stakeholder Alignment in Non-Profit Organizations
11. Event Production with a Buyer-First Approach
12. Modeling Partnership and Multi-Threaded Conversations
13. Opening New Ideas and Applications for Wireless Technology
14. Bridging Individual and Team Learning
15. The Power of Personalization and Relationship Building
16. Using Personalization to Drive Success as a Leader
17. Making an Impact Outside of the Commercial Sphere
18. The Lasting Legacy of the Work Done

The Journey of Success: Building Relationships and Driving Results

In this article, we will Delve into the fascinating story of Kimberly, a successful revenue leader, and her experience in launching Verizon's Federal program. We will explore the challenges she faced in bringing wireless technology into the federal government space and the strategies she employed to overcome them. From building relationships with government agencies to understanding the buyer's problems, Kimberly offers valuable insights into how a buyer-first approach can lead to remarkable success.

1. Introduction

Kimberly's Journey begins with her desire to bring wireless technology into the federal government space. While Verizon was known for its retail products, Kimberly saw an opportunity to expand into the federal market. However, she faced significant pushback from her leaders, who questioned the viability of pursuing government customers. Undeterred, Kimberly set out to prove them wrong and establish a successful federal program.

2. The Story of Launching Verizon's Federal Program

As Kimberly embarked on the journey of launching Verizon's Federal program, she encountered numerous challenges. The wireless technology was primarily seen as a retail product, and convincing government agencies to adopt it required a paradigm shift. However, Kimberly's perseverance and determination led her to overcome these obstacles and pave the way for success.

3. The Challenges of Bringing Wireless Technology into the Federal Government Space

Bringing wireless technology into the federal government space was no small feat for Kimberly and her team. They faced skepticism from leaders and had to navigate the longer sales cycles and procurement processes prevalent in the government sector. Kimberly shares her insights on how she tackled these challenges and why it was crucial to focus on building relationships with government agencies.

4. Building Relationships with Government Agencies

In the federal government space, building relationships with government agencies was key to Kimberly's success. She recognized that understanding the buyer's problems and needs was paramount in delivering value and securing sales. As she shares her experiences, Kimberly emphasizes the importance of going beyond the initial point of contact and engaging with multiple stakeholders within an agency.

5. The Importance of Understanding the Buyer's Problems

Kimberly's approach to selling wireless technology in the federal government space differed from her colleagues' more transactional mindset. She invested time in cultivating relationships and fostered a deep understanding of the buyer's problems. This buyer-first approach enabled her to position Verizon as a trusted partner rather than a mere salesperson, ultimately driving sales success.

6. Overcoming Quota Challenges and Exceeding Expectations

While building relationships and understanding the buyer's problems were critical, Kimberly still had to meet her sales quotas. She shares her journey of initially falling short and the persistence and strategic thinking she employed to turn her sales performance around. Kimberly's story teaches us the importance of focusing on long-term success rather than just closing deals.

7. Leading a Successful Sales Team

Kimberly's success as an individual account executive led to her promotion as a team leader. She recounts the steps she took to replicate her own success across the entire sales team. From leading by example to fostering a culture of open-mindedness and innovation, Kimberly shares her strategies for building a successful sales team.

8. The Impact of Success on the Organization

As Kimberly and her team achieved remarkable results, their success had a significant impact on the organization as a whole. Verizon's federal Wireless division became one of the company's top revenue producers, thanks to the foundation laid by Kimberly's leadership. This story demonstrates how individual success can drive broader success within an organization.

9. Transitioning to Non-Profit Work

After her time at Verizon, Kimberly embarked on a different path, focusing on helping juveniles in the justice system make positive changes in their lives. She shares the story of starting a faith-Based non-profit and the importance of building relationships with key stakeholders to understand the needs and challenges of the population she was serving.

10. Building Stakeholder Alignment in Non-Profit Organizations

Kimberly's experience in the non-profit sector taught her the value of building stakeholder alignment. By engaging with the target population, judges, and other stakeholders, she was able to Create programs that truly made a difference. In this section, Kimberly shares her insights on the power of personalization and relationship building in the non-profit world.

11. Event Production with a Buyer-First Approach

Kimberly's journey took yet another turn as she entered the world of event production. However, she approached this role with the same buyer-first mindset she had developed throughout her career. She explains how personalizing value and anchoring on the listener's needs can transform events into impactful experiences that drive action.

12. Modeling Partnership and Multi-Threaded Conversations

As a leader in event production, Kimberly modeled the importance of partnership and multi-threaded conversations. By focusing on understanding the audience's needs and goals, she was able to tailor events to deliver Meaningful value. In this section, Kimberly highlights the power of personalization in establishing strong relationships and driving success.

13. Opening New Ideas and Applications for Wireless Technology

Kimberly's experiences with wireless technology extended beyond the federal government space. She shares stories of exploring new ideas and applications for wireless technology, from providing coverage in Capitol tunnels to collaborating with transportation authorities. The ability to think outside the box and open new avenues for technology has been instrumental in her success.

14. Bridging Individual and Team Learning

Building on her experiences in sales and leadership, Kimberly emphasizes the importance of individual and team learning. She discusses how sharing success stories and fostering a culture of knowledge exchange enabled her team to thrive and outperform expectations. Kimberly's insights shed light on the power of collaboration and continuous learning within organizations.

15. The Power of Personalization and Relationship Building

Throughout her journey, Kimberly consistently prioritized personalization and relationship building. She explains how these principles played a crucial role in her success and enabled her to deliver value to both customers and non-profit stakeholders. By building trust, understanding needs, and customizing solutions, Kimberly demonstrates the transformative power of human connection.

16. Using Personalization to Drive Success as a Leader

Kimberly's experiences as a leader have reinforced the importance of personalization in driving success. By focusing on the buyer's perspective and building strong relationships, she has been able to lead teams to exceptional results. In this section, Kimberly shares practical tips and strategies for leveraging personalization to excel as a leader.

17. Making an Impact Outside of the Commercial Sphere

Beyond her commercial endeavors, Kimberly has dedicated her time and effort to making a difference in the lives of others. She reflects on the power of personalization, relationships, and empathy in her non-profit work and event production. Kimberly's story serves as an inspiration for those seeking to create positive change outside of the traditional commercial sphere.

18. The Lasting Legacy of the Work Done

As Kimberly's journey comes to an end, we reflect on the lasting legacy of the work she has done. From building successful sales teams to transforming non-profit organizations and creating Memorable events, her impact has been far-reaching. Kimberly's story reminds us of the power of relationships, personalization, and a buyer-first mindset in driving lasting results.

Highlights

• Kimberly's journey highlights the power of building relationships and prioritizing the buyer's needs.
• Her success in launching Verizon's Federal program stemmed from her buyer-first approach and focus on understanding the buyer's problems.
• Kimberly's role as a leader allowed her to replicate her success across her sales team.
• Outside of the commercial sphere, Kimberly's non-profit work showcased the value of personalization and relationship building in making a positive impact.
• Adopting a buyer-first mindset in event production enabled Kimberly to create impactful experiences that drove action.

FAQ

Q: How did Kimberly overcome skepticism from her leaders when launching Verizon's Federal program? A: Kimberly persisted and showcased the cost-effectiveness and potential of bringing wireless technology into the federal government space. The success of her initial accounts and her focus on building relationships helped change the perception of the program.

Q: What impact did Kimberly's approach have on the sales team at Verizon? A: Kimberly's approach inspired the sales team to move away from a purely transactional mindset and focus on building relationships across government agencies. This led to increased success and the expansion of the sales team dedicated to the federal government market.

Q: How did Kimberly's buyer-first approach translate into success in the non-profit sector? A: In the non-profit sector, Kimberly's buyer-first approach took the form of building relationships with key stakeholders, understanding their needs, and customizing programs to meet those needs. This approach led to impactful programs that made a difference in the lives of those she was serving.

Q: How did Kimberly's focus on personalization enhance her work in event production? A: Kimberly understood that events should not merely entertain but should create value for the attendees. By personalizing events based on the audience's needs and goals, she was able to deliver experiences that drove action and made a lasting impact.

Q: What are the key takeaways from Kimberly's journey of success? A: Kimberly's journey emphasizes the power of building relationships, understanding the buyer's problems, and personalizing value. These principles can drive success in both commercial and non-profit endeavors, leading to long-term results and making a positive impact.