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GTM for Early Stage PLG Founders | A Deep-Dive with Industry Leaders
Discover how you can think about your PLG strategy from people who have been there, done that, and excelled at it. We discussed what PLG and SLG is, when you should launch your product, how to identify your ICP as an early-stage company, common pitfalls, and so much more. Panelists: Kathleen Estreich, Partner at Pear VC, Formerly MKT1 Rajiv Ayyangar, CEO of Product Hunt Darius Contractor, Chief Growth Officer at Otter AI Elaine Zelby, CEO at Tofu Michael Hoy, AVP of Pendo and 3x Founder Jaspar Carmichael-Jack, CEO of Artisan AI, backed by Y-Combinator Sakshi Pratap, CEO of Hexus Discussion Points: 0:00 - Introductions 3:02 - What is Product-Led Growth 9:17 - What Makes a Successful PLG Motion 12:50 - When and How To Decide Whether to Invest in PLG 20:59 - Deciding When To Launch An Early-Stage Product 24:27 - How To Acquire The First Customer And Then Scale 33:22 - Why Early Stage Founders Should Say No To Non-ICP Customers 39:34 - When To Build Features For Your Customers 40:44 - Hiring For Your First Go-To-Market Role 52:09 - How AI Will Change GTM 1:04:49 - Q&A Follow us on the web: Website: https://www.hexus.ai/ LinkedIn: https://www.linkedin.com/company/hexusai X: https://x.com/usehexus Music by Alisia from Pixabay
Hexus AI at PMA Summit NYC 2025: AI-Driven GTM Strategies & Product Marketing Insights
We had an amazing time at PMA Summit NYC 2025, where the energy was high, the conversations were insightful, and the future of AI-powered GTM took center stage! At our booth, we connected with top product marketers, GTM leaders, and growth strategists to discuss how AI is transforming product storytelling, demand generation, and customer engagement. 💡 Key Takeaways from PMA Summit 2025: ✅ AI is redefining product marketing with dynamic, personalized content. ✅ PLG isn’t just self-serve anymore—hybrid sales-assist motions are key. ✅ Retention & expansion are driving growth, not just acquisition. If you couldn’t make it, don’t worry—we’ve got you covered! Watch to catch the highlights and key insights from Hexus AI at PMA Summit NYC 2025. 📩 We’d love to stay connected! Reach out to us to chat about AI-powered GTM strategies. 🔗 Learn more about Hexus AI: https://hexus.ai #PMASummit #HexusAI #ProductMarketing #GTM #AI #PLG #MarketingTrends