AI21 Maestro

Vision to Velocity: Scaling Success with Data-Driven Marketing with Carla Hartman and Sharon Argov

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades’ marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/ LinkedIn: https://www.linkedin.com/in/carlamhartman/ YouTube: https://www.youtube.com/@ResolveTechSolutions Instagram: https://www.instagram.com/resolvetechsolutionsrts/ Facebook: https://www.facebook.com/ResolveTechSolutionsRTS Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/ In this episode, we explore innovative marketing strategies and learn more about AI’s role in marketing. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments 00:00 Introduction 00:18 Company Overview 02:06 Brand Alignment 03:57 Multi-Channel Marketing 06:17 Podcasting Strategy 09:24 AI in Marketing 14:10 New Guest Introduction 15:13 Marketing Background 20:19 Marketing Strategies 27:22 AI Influence 30:44 Conclusion