Incrémentiel est une plateforme d'analyse inter-canal de confiance qui aide les marques à mesurer l'impact de leurs investissements dans les médias de vente au détail, à optimiser leurs dépenses marketing et à réaliser une croissance.
1. Connectez-vous à votre compte Incrémentiel. 2. Explorez les différentes solutions proposées telles que la mesure des médias de vente au détail, l'analyse du commerce et la gestion de portefeuille. 3. Utilisez la solution de mesure des médias de vente au détail pour évaluer et prédire l'impact de vos décisions en matière de médias de vente au détail. 4. Utilisez la solution d'analyse du commerce pour obtenir des informations sur les performances du commerce inter-canal. 5. Gérez et suivez votre portefeuille avec la solution de gestion de portefeuille. 6. Accédez à la section des articles et des réflexions pour connaître les tendances et les informations de l'industrie. 7. Contactez l'équipe d'Incrémentiel pour discuter de votre marque et des avantages de la mesure prédictive et neutre.
Plus de contacts, visitez la page Contactez-nous(https://www.incremental.com/contact)
Incrémentiel Nom de l'entreprise : Incremental .
Pour en savoir plus sur Incrémentiel, veuillez visiter la la page À propos de nous(https://www.incremental.com/about) .
Lien de connexion Incrémentiel : https://app.incremental.com
Lien de Linkedin Incrémentiel : https://www.linkedin.com/company/incrementalinc/
Écoute des médias sociaux
Creating New Dollars vs. Adding Value to Existing Ones
A key question in retail media is, “Did I create a dollar I didn’t have before?” For brands like Tide, this could mean capturing a completely new customer, though that’s rare in categories like laundry where nearly everyone already participates. More often, growth comes from converting competitive brand shoppers or making existing dollars more valuable. For example, encouraging a customer to switch from a Tide liquid SKU to a unit-dose SKU adds measurable top-line and bottom-line incrementality. This is why over-relying on new-to-brand metrics alone can be limiting—incrementality often lies in maximizing value from current customers. #incrementality #retailmedia #amazonadvertising #amazonads www.incremental.com www.btrmedia.com
Bill Rice on Lead Gen Myths, PPC Pitfalls & Why Sales Teams Miss the Mark | The ADOTAT Show
Is lead generation broken, or are we just doing it wrong? Bill Rice—Air Force counterintelligence officer turned fintech pioneer turned sales strategist—joins The ADOTAT Show to break down the biggest myths in lead gen. From the illusion of “new leads” to why PPC is the duct tape of marketing, we’re cutting through the nonsense and getting real about what actually works. 🔹 Why most sales teams operate like stormtroopers with bad aim 🔹 The truth about trigger leads (and why they might be creepy) 🔹 AI’s role in sales—helping or just more automated nonsense? 🔹 How to stop setting your marketing budget on fire 💡 Sponsored by Troutman Amin—keeping things legally airtight—and Incremental.com, making sure your media dollars actually do something. 📌 Subscribe for more irreverent, no-BS marketing insights! #Marketing #LeadGen #SalesStrategy #AI #PPC #TheADOTATShow
FTC Smackdowns, AI Fails, and Influencer Chaos: Damon Wright Breaks Down Marketing’s Legal Minefield
It’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things lively with some surprising anecdotes—yes, including breakdancing nostalgia. From tackling the FTC's latest moves on deceptive advertising and AI mishaps to decoding the legal quagmire of “Made in the USA” claims, Damon’s insights are a must-hear for anyone navigating the tricky world of marketing and e-commerce. Whether you're dealing with influencer testimonials, dynamic pricing nightmares, or AI’s unexpected forays into chat-based legal disasters, this episode is packed with actionable advice and sharp commentary. What You’ll Learn in This Episode: The FTC’s crackdown on influencer marketing and deceptive practices How small businesses can tackle the “Click-to-Cancel” rule without breaking the bank AI’s role in advertising and its growing list of legal pitfalls Why breakdancing skills might not save you, but compliance will The myth of “literally true” claims and why they still get brands in trouble A huge thank-you to our sponsors for powering this unforgettable season: Troutman Amin: Experts in compliance and legal strategy, helping brands avoid FTC nightmares. Origin: Leaders in CTV innovation, turning passive viewers into engaged customers with groundbreaking ad tech. Incremental.com: Marketing measurement experts ensuring your ad spend delivers real growth, not just wishful thinking. This season finale isn’t just an episode—it’s a masterclass in surviving the ever-changing advertising landscape. Whether you’re an adtech enthusiast, a marketer, or just someone fascinated by the intersection of law and marketing, this episode is packed with insights, laughs, and a few surprises. Don’t forget to like, comment, and subscribe to The ADOTAT Show for updates on Season 3, where we’ll continue to explore the boldest and brightest in marketing, media, and advertising technology. Stay bold, stay curious, and know more than you did yesterday! #ADOTATShow #Marketing #Adtech #LegalTips #SeasonFinale #FTC #AdvertisingCompliance #AIinMarketing
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