Lyne.ai

[Nick Abraham X Hans Dekker] Beyond the Inbox: Reimagining Lead Generation for The AI Era

In this episode, I spoke with Hans Dekker, a veteran in the cold email and B2B SaaS space. We discussed his experience founding and selling Lyne, an AI-powered cold email personalization tool, as well as his time working at companies like Growbots. Hans shared valuable insights on product-led growth models, the challenges of running a B2B SaaS business, and the importance of positioning and audience targeting. We also explored innovative go-to-market strategies, including content marketing and leveraging integrations with other tools. The conversation then shifted to current trends and opportunities in the B2B space. We discussed the evolution of data providers like Apollo and ZoomInfo, the potential for intent data at the individual level, and the growing importance of deliverability in cold outreach. Hans emphasized the value of focusing on smaller, highly targeted lists and using multi-channel approaches to reach the right decision-makers. Connect with Hans 📲 LinkedIn: https://www.linkedin.com/in/itshansdekker/ YouTube: https://www.youtube.com/@UC3kAerpS5k_gJEzJS-7QG2w _______ 🚀 Want more leads on a pay-per-lead model? Book a call here: https://www.leadbird.io/demo-booking _______ Chapters 0:00 - Intro 04:57 - Diving Into Lyne.ai 11:42 - High-level Content & The Cold Email Summit 14:08 - GTM Tips & Strategy from Hans 16:09 - Unlocking The PLG SaaS Model 20:28 - Building An Audience To Grow Your Business 21:37 - Selling Into Your Sign-Ups 25:55 - Hans' Experience at grobot 29:05 - Why The SaaS + Service Model Works 30:58 - Exploring The Future Of Apollo 34:55 - What if LinkedIn Launched a B2B Database? 36:23 - The Best B2B SaaS Opportunities Right Now 44:08 - Strategies for Using Clay & Email Personalization ______ You can also listen to the Go To Market Podcast on your favorite podcast platforms 👇 🎵 Spotify: https://open.spotify.com/show/0SqQyIeBxUizyD05VZp0zY?si=20f6b2940af347b0 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/go-to-market-podcast/id1772289456 ______ 🔔 SUBSCRIBE for more helpful videos! 📲 Follow me on LinkedIn and X for daily updates: https://www.linkedin.com/in/nick-abraham https://x.com/NickAbraham12 #coldemail #b2b #data #personalization

3 email marketing AI tooks that will BLOW YOUR MIND 🤯 #aitools #b2bmarketingtips #coldemailmarketing #coldemail #b2bsalestips 1) evaboot.com - build your list 2) lyne.ai - personalize your list 3) instantly.ai - cold email your list I am not sponsored or paid by any of them but i do use them daily in my business. @instantlyai