5 Proven Strategies to Attract SEO Clients in 2020

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Table of Contents

5 Proven Strategies to Attract SEO Clients in 2020

Table of Contents:

  1. Introduction
  2. Prospecting for SEO Clients 2.1 LinkedIn Prospecting 2.1.1 Optimizing Your LinkedIn Profile 2.1.2 Using Sales Navigator 2.2 YP.com Prospecting 2.3 Google Prospecting 2.3.1 AdWords Prospecting 2.3.2 Google Maps Prospecting 2.3.3 Organic Google Prospecting 2.4 The Celebrity Method
  3. Contacting Prospects 3.1 In-Person Marketing 3.2 Email Cold Calling 3.3 Telephone Cold Calling 3.4 Snail Mail
  4. Conclusion

How to Get SEO Clients Fast in 2019

In today's digital world, SEO is becoming increasingly essential for businesses to succeed. As an SEO agency or professional, the ability to acquire new clients quickly can greatly impact the growth and success of your business. In this article, we will explore various methods for prospecting and acquiring SEO clients, as well as effective strategies for contacting them.

1. Introduction

In this digital age, search engine optimization (SEO) has become a crucial aspect of online marketing. SEO helps businesses improve their online visibility, attract more organic traffic, and ultimately generate more leads and sales. As an SEO agency or professional, one of your main goals is to acquire new clients who can benefit from your expertise. However, getting SEO clients fast can be a challenging task. In this article, we will guide you through the process of prospecting for SEO clients and provide effective strategies for contacting and acquiring them.

2. Prospecting for SEO Clients

Prospecting is the process of identifying potential clients who can benefit from your SEO services. It involves researching and analyzing your target niche, finding businesses that Align with your SEO offerings, and determining the best methods for reaching out to them.

2.1 LinkedIn Prospecting

LinkedIn is a powerful platform for prospecting and acquiring SEO clients. It is a professional social networking site that allows You to connect with businesses and professionals in various industries.

2.1.1 Optimizing Your LinkedIn Profile

Before you start prospecting on LinkedIn, it is crucial to optimize your profile to attract your target niche. Your profile should clearly communicate the SEO services you offer, establish your authority in the field, and appeal to potential clients. Take inspiration from successful profiles like Mandy's, who effectively showcases her skills and experience in increasing revenues for healthcare companies via lead generation funnels.

2.1.2 Using Sales Navigator

To enhance your prospecting efforts on LinkedIn, consider investing in Sales Navigator. Sales Navigator is a premium LinkedIn feature that provides advanced search capabilities and allows you to target specific industries, job titles, and locations. Use Sales Navigator to identify potential leads and connect with decision-makers in your target niche.

2.2 YP.com Prospecting

YP.com, also known as the Yellow Pages, is an online directory where businesses list their services. YP.com is an excellent source for prospecting SEO clients.

2.2.1 Collecting Information from YP.com

On YP.com, you can find businesses that are already investing in advertising, indicating their understanding of the value of marketing. Collect information such as business name, Website, phone number, and personal contact details. You can also explore the paid ads section on YP.com to identify potential clients willing to spend on advertising.

2.3 Google Prospecting

Google offers various methods for prospecting and acquiring SEO clients. By utilizing the power of Google search, you can identify businesses that can benefit from your SEO services.

2.3.1 AdWords Prospecting

Through Google AdWords, you can find businesses that are running pay-per-click (PPC) campaigns. These businesses already acknowledge the importance of online marketing but may not be achieving their desired results. Reach out to them and present a compelling case for how SEO can deliver better ROI compared to PPC.

2.3.2 Google Maps Prospecting

Google Maps provides a valuable opportunity to identify businesses that are not ranking in the top three local search results. These businesses may be missing out on potential customers. Offer your SEO expertise to help them improve their local search rankings and increase their visibility.

2.3.3 Organic Google Prospecting

Another method is to identify businesses that are not ranking on the first page of organic search results. These businesses may be unaware of the benefits of SEO or have not optimized their websites effectively. Show them the potential for increased organic traffic and offer your services to help them rank higher.

2.4 The Celebrity Method

The "celebrity method" involves establishing yourself as an authority in the SEO field by creating and distributing valuable content. By consistently producing high-quality content, running ads, and engaging with your audience, you can attract potential clients to your brand. This method requires dedication and effort, but it can generate inbound leads and establish your reputation as an industry expert.

3. Contacting Prospects

After identifying potential SEO clients through prospecting, it is essential to have effective strategies for contacting them. This section covers various methods for reaching out to prospects and presenting your SEO services.

3.1 In-Person Marketing

In-person marketing involves physically meeting with potential clients at business events, industry conferences, or even visiting their offices. This approach allows for face-to-face interaction and can help establish trust and credibility. When engaging with prospects in person, focus on building relationships and providing value rather than immediately pushing for a sale.

3.2 Email Cold Calling

Email cold calling involves reaching out to prospects via email. Craft personalized email sequences that deliver value, demonstrate your expertise, and establish a connection with the recipient. Avoid generic sales pitches and focus on offering tailored advice specific to the prospect's industry and SEO needs. Persistence and follow-up are key to building trust and increasing your chances of conversion.

3.3 Telephone Cold Calling

Telephone cold calling, while often feared, remains an effective method for acquiring SEO clients. Develop a phone script that highlights the benefits of SEO and addresses the prospect's pain points. Practice your script to ensure a confident and persuasive delivery. While cold calling requires resilience and perseverance, it can yield high conversion rates when done correctly.

3.4 Snail Mail

Snail mail, or direct mail, involves sending physical mail to prospects. Craft personalized sales letters that highlight the potential benefits of SEO for their business. Consider including small gifts or Attention-grabbing elements to make your mail stand out. Snail mail requires follow-up and time, but it can make a lasting impression and differentiate you from competitors.

4. Conclusion

Prospecting and acquiring SEO clients requires a combination of research, strategy, and effective communication. By utilizing various prospecting methods, such as LinkedIn, YP.com, Google, and the celebrity method, you can identify potential clients who can benefit from your SEO services. Remember to develop personalized approaches for contacting prospects, whether through in-person marketing, email or telephone cold calling, or snail mail. Consistency, persistence, and providing value will ultimately lead to successful client acquisition. Start implementing these strategies today and watch your SEO business thrive.

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