Boost Your Video Views with the Best YouTube Keyword Tools

Table of Contents:

1. Introduction to YouTube SEO
2. The Best YouTube Keyword Research Tools
3. TubeBuddy: A Comprehensive Overview 3.1 Keyword Score and Search Volume 3.2 Competition Score and Accuracy 3.3 Rank Tracker Tool 3.4 Most Used Tags Widget
4. VidIq: Features and Use Cases 4.1 Keyword Research Tool and Competition Score 4.2 Trending Videos Feature
5. Ahrefs' Keywords Explorer: A Deep Dive 5.1 Power of Keywords Explorer 5.2 Combining with TubeBuddy and vidIQ
6. Ahrefs Content Explorer: Video SEO and Google Ranking 6.1 Importance of Google SEO for YouTubers 6.2 Using Content Explorer for Keyword Research
7. Conclusion
8. FAQs

Article:

The Best YouTube Keyword Research Tools for Improved SEO

YouTube has become a powerhouse platform for content Creators to share their videos with a global audience. As a content creator, understanding and implementing effective YouTube SEO strategies is crucial to rank higher in search results and gain more visibility. One of the key aspects of YouTube SEO is keyword research. By using the right keyword research tools, you can find topics that are worthy of your time and have the potential to attract a larger audience. In this article, we will explore the best YouTube keyword research tools and how to use them effectively.

TubeBuddy: A Comprehensive Overview

TubeBuddy is a popular freemium browser extension for Chrome that offers a range of features to enhance your YouTube SEO efforts. When you search for a keyword in YouTube, TubeBuddy adds additional keyword data in the sidebar called "Search Explorer." The Keyword Score tab provides insights into search volume, competition, and an overall keyword score. While the search volume bar can give you a visual representation of relative search volume, it's advised to ignore the specific search volume numbers provided by TubeBuddy as they often tend to be inaccurate.

Keyword Score and Search Volume

TubeBuddy's Keyword Score tab uses colored bars to estimate search volume, competition, and provide an overall keyword score. However, it is important to approach these metrics with caution. The search volume numbers suggested by TubeBuddy are often inflated and do not reflect the actual search traffic your video might receive. It is recommended to rely more on YouTube Analytics to evaluate the true search volume and performance of your keywords.

Competition Score and Accuracy

TubeBuddy also provides a competition score, which is meant to indicate the level of competition for a particular keyword on YouTube. However, the specific calculation method behind this score is not transparent. As YouTube ranking depends on various factors, it is challenging to rely solely on a third-party tool's competition score to evaluate the competition level accurately.

Despite these limitations, TubeBuddy offers two valuable features. The Rank tracker tool allows You to track your video's search rankings and compare them with your competitors'. The "Most Used Tags" widget provides insights into the tags used by competing videos, which can help optimize your tags and improve search visibility.

vidIQ: Features and Use Cases

Similar to TubeBuddy, vidIQ is another Chrome extension that provides useful insights for YouTube SEO. Alongside keyword score and related queries, vidIQ offers two unique features that are worth mentioning.

Keyword Research Tool and Competition Score

vidIQ's Keyword research tool provides keyword ideas and global search volume data that are relatively closer to actual search traffic. However, like TubeBuddy, the competition score provided by vidIQ should be approached with caution. While it considers factors like engagement stats, number of subscribers of top-ranking channels, and social shares, it may not accurately reflect YouTube's complex ranking algorithm, which takes into account factors like topical relevance and session watch time.

Trending Videos Feature

vidIQ's trending videos feature, specifically for channels, allows you to explore the top videos of a competing channel and analyze their view velocity. This feature is valuable as it helps identify videos that Continue to generate consistent views over time. These videos usually have a longer shelf life and have a higher probability of ranking well in both YouTube search and YouTube suggested sections.

Ahrefs' Keywords Explorer: A Deep Dive

Ahrefs' Keywords Explorer is a powerful keyword research tool that enables you to find a wide range of topics with significant search demand. With a database of over 760 million YouTube keywords, Keywords Explorer provides country-specific and global search volume metrics, along with valuable keyword ideas reports.

Power of Keywords Explorer

Keywords Explorer offers various reports that help filter through extensive keyword lists. For instance, the Phrase match report provides nearly 200,000 keywords containing a specific word, along with their associated metrics. By combining other tools like TubeBuddy's "Most Used Tags" or vidIQ's related searches, you can refine your keyword selection further.

Combining with TubeBuddy and vidIQ

By incorporating TubeBuddy's tag suggestions and vidIQ's related searches, you can Create a comprehensive list of Relevant keywords. For example, if you want to create an "eye makeup tutorial" video that receives significant search volume, you can Gather relevant tags from TubeBuddy and vidIQ, and then use Ahrefs' Keywords Explorer to refine the list Based on search volume and relevancy.

Ahrefs Content Explorer: Video SEO and Google Ranking

While YouTube is undoubtedly a dominant video platform, overlooking the potential for Google SEO can limit your reach. Ahrefs' Content Explorer is a searchable database with over a billion pages of content, offering social and SEO metrics for each page. Utilizing this tool can help you discover relevant keywords that have the potential to attract views from Google, maximizing your overall visibility.

Importance of Google SEO for YouTubers

With Google being the largest and most utilized search engine globally, it presents a significant opportunity for YouTubers to expand their reach. By optimizing your video content for Google SEO, you can potentially rank both on YouTube and Google search results, significantly increasing your chances of attracting a larger audience.

Using Content Explorer for Keyword Research

Content Explorer allows you to search for YouTube videos specifically by using query operators like "site:youtube.com inurl:watch." By adding a relevant keyword to the search, you can uncover videos that rank well in Google, thus gaining insights into the keywords that attract organic traffic from Google. This information can be valuable in determining topics that have the potential to generate views from both YouTube and Google search results.

Conclusion

In conclusion, effective keyword research is essential for improving your YouTube SEO and gaining more visibility for your videos. TubeBuddy, vidIQ, Ahrefs' Keywords Explorer, and Ahrefs Content Explorer are among the best keyword research tools available to content creators. By utilizing these tools and combining their unique features, you can find topics that Align with search demand, optimize your metadata, and increase your chances of ranking higher in YouTube and Google search results.

FAQs

Q: What are the best YouTube keyword research tools?

A: TubeBuddy, vidIQ, Ahrefs' Keywords Explorer, and Ahrefs Content Explorer are popular and highly effective YouTube keyword research tools.

Q: How accurate are the search volume numbers provided by TubeBuddy and vidIQ?

A: It is advised to approach the search volume numbers provided by these tools with caution as they can often be inaccurate and inflated.

Q: Can competition scores accurately reflect the level of competition on YouTube?

A: Competition scores provided by third-party tools like TubeBuddy and vidIQ should be used as a general reference and should not be solely relied upon to evaluate competition accurately.

Q: What is the importance of Google SEO for YouTubers?

A: Optimizing your video content for Google SEO can help you rank in Google search results, thereby expanding your reach and attracting more viewers from outside of YouTube.

Q: How can Ahrefs Content Explorer be used for keyword research?

A: By using Content Explorer, YouTubers can discover keywords that attract organic traffic from Google and create content that has the potential to rank well in both YouTube and Google search results.