Creating a Stunning Logo for a Real Client!
Table of Contents:
- Introduction
- Brand Strategy
- Designing the Logo
- Choosing the Font
- Customizing the Typography
- Creating the Color Palette
- Designing the Illustrations
- Adding Personality to the Brand
- Creating Mock-ups and Presentation
- Designing the Menu
- Printing and Final Thoughts
Introduction
In this article, we will Delve into the process of transforming an outdated logo into a modern and distinct brand identity for a Mexican restaurant. We will explore the different steps involved in creating a comprehensive brand strategy, from designing the logo to creating the color palette and illustrations. Join us on this Journey as we take a closer look at the thought process and creativity behind creating a successful brand for a restaurant.
Brand Strategy
The first step in any branding project is to develop a brand strategy. This involves creating a mood board to visually communicate the direction of the brand through colors, images, and typography. By getting the client's approval on the mood board, we set the foundation for the design process and ensure that We Are aligned with their vision.
Designing the Logo
With the brand strategy in place, we then focus on designing the logo. This involves choosing the right font that represents the desired style and personality of the brand. In the case of the Mexican restaurant, we had two font options: a condensed sans serif for a modern vibe and a grunge effect font for an authentic Mexican feel. After careful consideration, a decision was made to go with the font that best captured the essence of the brand.
Choosing the Font
The selection of the font is a critical decision in any branding project. It sets the tone and visual identity of the brand. In this case, we had to choose between a modern and a more traditional font. After weighing the options, the font that exuded personality and authenticity was chosen, aligning with the brand's vision and values.
Customizing the Typography
To Create a unique and distinct logo, customization of the chosen font was necessary. This involved adding custom curls and flicks to represent the fire, movement, and spice within Mexican food. Additionally, triangles were incorporated to add balance and consistency, reminding customers of the triangular Shape of nachos. Through these modifications, the logo gained personality and a strong connection to the brand's identity.
Creating the Color Palette
Selecting the right color palette is essential in creating a Cohesive and visually appealing brand. In the case of the Mexican restaurant, the color palette was inspired by the vibrant and common ingredients used in Mexican cuisine. Attention to color accuracy in print was crucial, as the restaurant would have various printed materials. The use of a monitor with high color accuracy ensured that the colors would translate well from screen to print.
Designing the Illustrations
The brand's illustrations play a significant role in telling the story and capturing the essence of the business. In the case of the Mexican restaurant, the backstory of five Mexican brothers inspired the illustrations. The illustrations showcased skulls, a popular symbol in Mexican culture, representing life and celebrating those who have passed. Subtle differences were added to each illustration to depict the unique personalities of the five brothers.
Adding Personality to the Brand
To maintain the authenticity and origin story of the business, adding personality to the brand was crucial. Emphasizing the number five throughout the brand, the illustrations incorporated triangles and other elements to represent Meaningful conversations had over good food. These elements added character and a homemade feel to the brand.
Creating Mock-ups and Presentation
Once the logo, color palette, and illustrations were finalized, it was time to create mock-ups and put together a brand presentation. Mock-ups help Visualize how the brand will look in real-life situations, and proper color calibration is vital for accurate representation. Taking the time to fine-tune and make small adjustments to the color tones ensures vibrant and accurate visuals.
Designing the Menu
The menu design is a significant aspect of any restaurant branding. Through collaboration with the client, the menu was transformed from a generic Word document into an engaging design that captures customers' attention. The use of font hierarchy, dedicated colors for sections, and appealing images of food created an informative and visually appealing menu that aligns with the brand's identity.
Printing and Final Thoughts
The final stage of the branding process involves printing the materials and ensuring that the visuals translate well from screen to print. Attention to Detail and color accuracy is vital in creating a consistent and professional look. With the brand fully developed, the restaurant now has a modern and distinct identity that effectively represents their authentic Mexican cuisine.
Highlights:
- Transforming an outdated logo into a modern brand identity
- Creating a comprehensive brand strategy through mood boards
- Choosing the right font to capture the brand's personality
- Customizing typography to add character and authenticity
- Developing a vibrant color palette inspired by Mexican cuisine
- Designing illustrations that tell the brand's backstory
- Adding personality and homemade feel to the brand
- Creating mock-ups and presenting the brand to the client
- Designing an engaging and visually appealing menu
- Ensuring color accuracy in print and finalizing the brand representation.
FAQ:
Q: Why is brand strategy important in a restaurant branding project?
A: Brand strategy sets the foundation for the overall design direction and helps align the vision and goals of the brand. It ensures consistency and cohesiveness throughout all branding elements.
Q: How do You choose the right font for a restaurant brand?
A: The font choice depends on the desired style and personality of the brand. It should capture the essence of the cuisine, culture, and target audience.
Q: How can I make my brand more authentic?
A: Incorporating elements that reflect the culture, origin, and unique story of the brand can enhance authenticity. Attention to detail in typography, illustrations, and color palette can bring depth and character to the brand.
Q: What role do illustrations play in restaurant branding?
A: Illustrations help tell the brand's story and capture its essence. They can add personality, showcase cultural symbols, and create a memorable visual representation.
Q: Why is color accuracy important in print materials?
A: Color accuracy ensures that the brand's visuals represent the intended colors in print. It creates consistency and professionalism in printed materials, such as menus, leaflets, and other promotional items.