Discover the New Longines Watches with Their Head of Product

Table of Contents

1. Introduction
2. The Philosophy of Longines as a Designer
3. Starting a New Line: Looking Back at the Archive
4. Overview of the New 2022 Releases
5. The Iconic Legend Diver Collection
6. Contemporary Touches and Playful Colors
7. Positioning of the 36mm Legend Diver
8. The Inclusion of Unisex Sizes in the Spirit Collection
9. Taking Consumer Feedback into Consideration
10. The Challenges of Designing True GMT Watches
11. The Launching Spirit Zulu Time and In-House Caliber
12. The Development of the True GMT Movement
13. The Verticality and Slimness of the Spirit Collection
14. Innovation and Growth for Longines

The New Era of Longines: A Blend of Tradition and Contemporary Design

Longines, the renowned Swiss watchmaker, has recently unveiled its new collection of products for 2022. With a philosophy deeply rooted in honoring its heritage while embracing modernity, Longines continues to captivate watch enthusiasts with its intricate designs and high-quality craftsmanship.

1. Introduction

Longines has established itself as a brand that beautifully marries reverence to the past with contemporary touches. With an eye for Detail and a commitment to accuracy, Longines creates designs that are both Timeless and forward-thinking. In this article, we will Delve into the philosophy and design approach of Longines, explore the new releases for 2022, and discuss the challenges and successes of their endeavors.

2. The Philosophy of Longines as a Designer

Longines believes in drawing inspiration from its extensive archive while constantly pushing the boundaries of innovation. The brand has a dedicated team that meticulously researches and explores their past, unearthing Hidden stories and details that serve as the foundation for their Current and future creations. The designers at Longines are deeply inspired by the brand's roots, yet they also Seek to develop contemporary designs that resonate with a modern audience.

3. Starting a New Line: Looking Back at the Archive

When Longines embarks on developing a new line, they initiate the process by diving into their archive. With an incredible heritage and branding department, the brand delves into stories and details that bring the past to life. This exploration of the archive provides a strong foundation for Longines to Create new and contemporary designs that pay homage to their roots.

4. Overview of the New 2022 Releases

Longines has introduced a range of exciting new collections for 2022. One of the highlights is the updated Legend Diver's collection, which includes the iconic diving watches with their distinctive super compressor design. A significant addition to the lineup is the range of 42mm options with new dials that offer a more contemporary twist on the classic design.

5. The Iconic Legend Diver Collection

The Legend Diver collection is a true embodiment of Longines' heritage and craftsmanship. Originally developed for its Water resistance capabilities, these diver watches feature the iconic two crowns for enhanced functionality. Longines takes pride in this collection as it represents a long-lasting heritage model that continues to captivate watch enthusiasts.

6. Contemporary Touches and Playful Colors

Longines has recently started incorporating more contemporary touches into its designs. Playful colors, such as the burgundy 36mm Legend Diver, add a trendy twist to the heritage pieces while still retaining the vintage flavor. Longines also introduces new Fabric straps and utilizes materials that provide a versatile appeal to their watches.

7. Positioning of the 36mm Legend Diver

Longines has consciously positioned the 36mm Legend Diver as a watch for everyone, rather than categorizing it strictly as a women's watch. Understanding the diverse wrist sizes and preferences of consumers, Longines aims to provide options that cater to a wide range of individuals. The 36mm size is perfect for vintage lovers, those with smaller wrists, and anyone seeking a more compact timepiece.

8. The Inclusion of Unisex Sizes in the Spirit Collection

Longines recognizes the growing demand for unisex watches and has responded by introducing a 37mm size in their Spirit collection. Vintage lovers and individuals with smaller wrists can now enjoy the elegance and precision of the Spirit collection in a size that suits them perfectly. Longines aims to offer the right size for everyone, regardless of gender, ensuring that their watches are accessible to all.

9. Taking Consumer Feedback into Consideration

Longines acknowledges the importance of consumer feedback and takes it into consideration when developing new products. While it is impossible to satisfy everyone's preferences, Longines values constructive criticism and actively seeks to improve their designs Based on the insights and opinions of enthusiasts and collectors. By staying engaged with their audience, Longines ensures that their products Continue to evolve.

10. The Challenges of Designing True GMT Watches

Designing true GMT watches poses unique challenges for watchmakers. Longines strives to keep their GMT watches slim and sleek, ensuring they fit comfortably under shirt cuffs. By utilizing the base caliber 888, Longines is able to build various complications while maintaining a proportionate and elegant case. The successful integration of a true GMT movement with a slim profile has become a hallmark of Longines' design expertise.

11. The Launching Spirit Zulu Time and In-House Caliber

Longines pays tribute to its history in aviation with the Launching Spirit Zulu Time collection. The collection features a true GMT caliber, making it a highly sought-after timepiece for frequent travelers. Longines developed this unique in-house movement to ensure exceptional quality, incorporating a silicone balance spring and offering a five-year warranty. The Launching Spirit Zulu Time epitomizes Longines' commitment to innovation and precision.

12. The Development of the True GMT Movement

Creating a true GMT movement requires extensive development and technical expertise. Longines undertook the challenge of crafting a GMT movement that provided accurate timekeeping capabilities for multiple time zones. The result is a reliable and precise movement that upholds Longines' commitment to quality and performance. The inclusion of a ceramic bezel, interchangeable straps, and a hidden fine adjustment system further enhances the functionality and versatility of the Zulu Time collection.

13. The Verticality and Slimness of the Spirit Collection

The Spirit collection is engineered with meticulous Attention to detail, ensuring that it maintains a sleek and comfortable profile on the wrist. Longines has carefully considered the verticality of the watch, allowing for optimal legibility and aesthetics. The slimness of the case, combined with the integration of the metal bracelet and the hidden fine adjustment system, creates a refined and elegant timepiece suitable for both formal and casual occasions.

14. Innovation and Growth for Longines

Moving forward, Longines envisions continued innovation and growth in its product offerings. The brand plans to introduce new certifications, calibers, and designs that further elevate their watches' perceived value. While staying true to their rich history and heritage, Longines aims to captivate watch enthusiasts with compelling stories, technical advancements, and exceptional quality.

Highlights

• Longines continues to marry reverence to the past with contemporary touches in their design philosophy.
• The brand draws inspiration from its extensive archive, which is rich in stories and details.
• Longines offers a range of new collections and refreshed designs for 2022, including the iconic Legend Diver series and the versatile Spirit collection.
• The Legend Diver collection stands out for its unique super compressor design and water resistance capabilities.
• Longines embraces playful colors and materials to add a modern twist to their heritage pieces.
• The 36mm Legend Diver is positioned as a watch for everyone, catering to individuals with smaller wrists and vintage enthusiasts.
• Longines recognizes the demand for unisex sizes and introduces a 37mm option in the Spirit collection.
• Consumer feedback plays a crucial role in shaping Longines' designs and product development.
• Designing true GMT watches presents challenges, but Longines ensures slimness, functionality, and elegance in their designs.
• The Launching Spirit Zulu Time collection showcases Longines' commitment to aviation history and precision.
• Longines has developed a true GMT movement with exceptional quality, incorporating a silicone balance spring and offering a five-year warranty.
• The Spirit collection exemplifies Longines' attention to detail, verticality, and slimness, making it suitable for various occasions.
• Longines plans to innovate and grow by introducing new certifications, calibers, and designs while retaining their rich heritage.

FAQ

Q: What is Longines' design philosophy? A: Longines aims to marry reverence to the past with contemporary touches in their designs. They draw inspiration from their extensive archive while incorporating modern elements to keep their watches moving forward.

Q: How does Longines develop new designs? A: Longines starts the design process by exploring their archive and working closely with their heritage department to unearth stories and details. They combine this rich history with forward-thinking approaches and innovation.

Q: What are some of Longines' new releases for 2022? A: Longines has introduced refreshed designs in their Legend Diver and Spirit collections. They offer playful colors, new dials, and fabric straps to add contemporary touches while retaining the vintage flavor that makes these collections iconic.

Q: How does Longines take consumer feedback into consideration? A: Longines values consumer feedback and actively seeks constructive criticism to improve their designs. They aim to cater to a wide range of preferences while staying true to their brand identity.

Q: What are the challenges of designing true GMT watches? A: Designing true GMT watches requires maintaining a slim profile while accommodating additional complications. Longines has successfully accomplished this by utilizing their in-house caliber and implementing technical solutions to achieve a balance between functionality and aesthetics.

Q: What can we expect from Longines in the future? A: Longines plans to continue innovating and growing their product offerings. They will introduce new certifications, calibers, and designs that enhance the perceived value of their watches, all while maintaining their rich heritage and captivating storytelling.