How to Convert Strangers into Prospects with Unbounce

Table of Contents

1. Introduction
2. Creating an Account with Unbound.com
3. Choosing a Template for the Landing Page
4. Customizing the Landing Page
5. Creating a Web Form to Capture Prospect Data
6. Setting Up Email Notifications for New Leads
7. Exporting Leads and Integrating with Email Software
8. A/B Testing Variations of the Landing Page
9. Analyzing Conversion Rates and Optimizing Traffic
10. Conclusion

Introduction

Welcome to day number three of the seven-day sales lead generation challenge! In today's session, we will be focusing on creating a landing page using Unbound.com. A landing page is an essential tool for capturing prospect data and generating leads for your business. With Unbound.com, you can easily Create and customize landing pages that not only look great but also have high conversion rates. So, let's dive right in and learn how to create an effective landing page that will help you grow your sales leads.

Creating an Account with Unbound.com

The first step in creating a landing page with Unbound.com is to create an account. Visit Unbound.com and click on the "Sign Up for Free" button. Fill in your details and create a username and password. Once you've completed the sign-up process, you will be directed to the Unbound.com app.

Choosing a Template for the Landing Page

Unbound.com offers a wide range of templates that You can choose from to create your landing page. These templates are designed to be responsive, meaning they will work well on both desktop and mobile devices. Select a template that suits the purpose of your landing page. For example, if you are promoting a business, choose a business template.

Customizing the Landing Page

Once you've selected a template, you can start customizing your landing page. Double-click on any element on the page to make changes. Start by changing the headline to something that is Relevant to your offer. You can also add a unique value proposition to entice visitors to provide their contact information. Customize the images, text, and other elements to Align with your brand and offering.

Creating a Web Form to Capture Prospect Data

The most crucial part of a landing page is the web form. This is where you capture prospect data and turn visitors into leads. By default, the web form includes fields for capturing the first name and email address. Since you are offering free content, these two fields will suffice. Customize the call-to-action button to encourage visitors to download your content.

Setting Up Email Notifications for New Leads

To ensure that you promptly receive leads, configure the form to send email notifications. Enter the email address where you want the leads to be sent. Every time someone fills out the form, you will receive an email with their contact information. This allows you to follow up and nurture the leads effectively.

Exporting Leads and Integrating with Email Software

Unbound.com provides the option to export leads into a CSV file that can be easily integrated with email software. If you use MailChimp or any other email software provider, you can connect it to Unbound.com and choose the specific list to which the leads should be added. This integration streamlines your lead capture process and allows for seamless email marketing campaigns.

A/B Testing Variations of the Landing Page

With Unbound.com, you can perform A/B testing to optimize your landing page's performance. By creating different variations of the page, you can test different elements, such as headlines or images, to see which version generates more leads. Duplicate the original page and make the desired changes. Unbound.com will then split the traffic between the variations, allowing you to compare the results and make data-driven decisions.

Analyzing Conversion Rates and Optimizing Traffic

As you start driving traffic to your landing page, it's essential to monitor and analyze the conversion rates. Unbound.com provides a conversion rate Chart that shows the effectiveness of each page variant. By comparing the performance of different variations, you can identify which elements are driving more conversions. Adjust the traffic allocation accordingly to optimize your lead generation efforts.

Conclusion

In conclusion, creating a landing page with Unbound.com is a straightforward process that can significantly boost your sales lead generation efforts. By following the steps outlined in this guide, you will be able to create a visually appealing and high-converting landing page. Don't forget to perform A/B testing and analyze the results to optimize your lead capture process. Sign up for Unbound.com today and start capturing more sales leads for your business.

Highlights

• Learn how to create a landing page with Unbound.com.
• Customize your landing page to align with your brand.
• Capture prospect data through a web form.
• Receive email notifications for new leads.
• Export leads and integrate with email software.
• Perform A/B testing to optimize conversions.
• Analyze conversion rates and optimize traffic.

FAQ

Q: Can I customize the design of my landing page? A: Yes, Unbound.com offers a range of templates that you can customize to align with your brand.

Q: Can I receive email notifications for new leads? A: Absolutely! Unbound.com allows you to configure email notifications, ensuring you promptly receive lead information.

Q: Can I integrate Unbound.com with my existing email software? A: Yes, Unbound.com can be easily integrated with email software like MailChimp, allowing for seamless lead management and email marketing campaigns.

Q: How can I optimize my landing page for better conversions? A: Unbound.com provides A/B testing capabilities, allowing you to test different variations of your landing page and identify the elements that drive higher conversion rates.