LinkedIn's New AI Features & Social Media Marketing Updates

Table of Contents

1. Introduction
2. Juicy Video Strategies for 2023
3. Fresh Start with TikTok
4. Pinterest's Premier Spotlight Ad
5. Welcome Emails and Nurturing Subscribers
6. Twitter's Extended Characters
7. LinkedIn's AI-powered Features
8. Conclusion

Introduction

Welcome back to another roundup of the latest social media and marketing news! In this edition, we'll dive into some exciting video strategies for 2023, the latest updates from TikTok, Pinterest's new ad format, the importance of welcome emails in nurturing subscribers, Twitter's extended character limit, and LinkedIn's AI-powered features for career growth. So, let's jump right in and explore how these developments can enhance your marketing efforts.

1. Juicy Video Strategies for 2023

Video continues to dominate the digital landscape, and it's crucial to have effective video distribution channels for your business. According to recent surveys and analysis of over 80 million videos, LinkedIn and YouTube are the most influential platforms heading into 2023. Additionally, long-form videos like webinars and live events are experiencing rapid growth in popularity. To effectively turn viewers into prospects, utilizing calls to action (CTAs) and video lead capture techniques has proven to be highly successful for brands.

Pros: LinkedIn and YouTube are effective distribution channels. Long-form videos are a fast-growing segment. Cons: None mentioned.

2. Fresh Start with TikTok

If You're tired of the TikTok algorithm suggesting content you're not interested in, there's good news! TikTok is rolling out a new feature that allows users to reset their accounts and personalize their content recommendations. This feature gives users more control over their feed and presents exciting opportunities for exploring new interests. Compared to other social apps, TikTok's ability to offer this level of customization is a significant AdVantage.

Pros: Users can reset their accounts and personalize content recommendations. Cons: None mentioned.

3. Pinterest's Premier Spotlight Ad

Pinterest is testing a new ad format called Premier Spotlight on its search page. This limited-time feature allows advertisers to occupy prime real estate at the top of the app's search page. With 24-hour video promotions and a Website call-to-action (CTA) that opens within the Pinterest app, this ad format provides an exceptional opportunity for brands to gain visibility. Given that 85% of users visit the website when starting a new project, appearing alongside Relevant services on Pinterest is a smart move.

Pros: Premier Spotlight offers prime ad placement. Video promotions and website CTAs enhance engagement. Cons: None mentioned.

4. Welcome Emails and Nurturing Subscribers

Welcome emails are an essential part of building trust and credibility with new subscribers. However, many marketers make the mistake of sending the lead magnet in the welcome email and Never mentioning it again. To avoid this pitfall, it's recommended to send two to three follow-up emails that encourage subscribers to revisit the lead magnet. These emails can provide additional tips, highlight specific aspects of the content, and serve as gentle reminders to utilize the valuable resource. This approach helps expedite the know, like, and trust factor, leading to better long-term engagement and future sales.

Pros: Follow-up emails enhance engagement and utilization of lead magnets. Cons: None mentioned.

5. Twitter's Extended Characters

Twitter has been gradually expanding its character limit, and now tweets can contain up to 4,000 characters. However, that's not where it ends. Twitter recently announced that users can soon expect even longer tweets with up to 10,000 characters. This development could potentially change the way we perceive and use Twitter. While some argue that more characters don't necessarily mean they should all be used, it will be fascinating to see how this increased limit impacts the platform and its users.

Pros: Expanded character limit allows for more comprehensive expression. Cons: None mentioned.

6. LinkedIn's AI-powered Features

LinkedIn is harnessing the power of artificial intelligence (AI) to enhance user profiles and job-related activities. The platform has introduced various AI-powered features that leverage chat GPT (Generative Pre-trained Transformer) technology. These features enable users to improve their about summaries, headlines, and even generate job posts effortlessly. For those looking to learn more, LinkedIn provides free access to LinkedIn Learning courses focused on utilizing AI effectively in professional endeavors. These advancements have significant potential for job seekers and early-career professionals seeking to strengthen their LinkedIn presence.

Pros: AI-powered features offer valuable assistance in profile building and job-related activities. Cons: None mentioned.

Conclusion

In this roundup, we explored exciting video strategies for 2023, discovered how TikTok allows users to personalize their content experience, discussed Pinterest's Premier Spotlight ad format, emphasized the value of welcome emails in nurturing subscribers, explored Twitter's extended character limit, and examined LinkedIn's AI-powered features for professional growth. By staying up to date with these developments, you can leverage them to enhance your marketing efforts and connect with your audience more effectively.

Highlights:

• LinkedIn and YouTube are the most effective distribution channels for videos.
• TikTok allows users to reset their accounts and customize content recommendations.
• Pinterest's Premier Spotlight ad format offers prime real estate for advertisers.
• Utilize follow-up emails to encourage subscribers to engage with lead magnets.
• Twitter is extending its character limit to accommodate up to 10,000 characters.
• LinkedIn's AI-powered features enhance profile-building and job-related activities.

FAQ:

Q: Which platforms are the most effective for distributing videos? A: LinkedIn and YouTube are the most effective distribution channels.

Q: Can I reset my TikTok account and customize content recommendations? A: Yes, TikTok now allows users to reset their accounts and personalize their content recommendations.

Q: What is Pinterest's Premier Spotlight ad format? A: Pinterest's Premier Spotlight ad format offers prime real estate on the search page for advertisers, featuring 24-hour video promotions and a website call-to-action (CTA) within the Pinterest app.

Q: How can I nurture new subscribers through welcome emails? A: To nurture new subscribers, it is recommended to send follow-up emails after the welcome email, encouraging them to revisit and utilize the lead magnet content.

Q: How many characters can a tweet contain on Twitter? A: Initially, tweets could contain up to 4,000 characters. However, Twitter has announced that they will soon allow tweets with up to 10,000 characters.

Q: What AI-powered features does LinkedIn offer? A: LinkedIn offers AI-powered features that can assist users in improving their profile summaries, headlines, and generating job posts efficiently. Free LinkedIn Learning courses are also available to learn how to utilize AI effectively.