Master Email Marketing with MailerLite Demo

Table of Contents

1. Introduction
2. Getting Started with Mailer Light
   • Logging into your Mailer Light account
   • Accessing the dashboard
3. Managing Account Settings
   • Changing account details
   • Updating settings
   • Verifying and authenticating domains
4. Plan and Billing Management
   • Managing your subscription plan
   • Viewing billing information
   • Updating payment methods
5. Managing Users
   • Adding and removing active users
6. Subscription and Unsubscribe Settings
   • Editing confirmation email content
   • Configuring confirmation thank You page
   • Accessing unsubscribe statistics
7. Preference Center
   • Building a preference center
   • Allowing recipients to update subscription details
8. Email Notifications
   • Enabling email alerts for subscriber activity
   • Receiving monthly summaries
9. Campaign Management
   • Creating and managing campaigns
10. Subscriber Management
    • Searching and filtering subscribers
    • Performing actions on subscribers
11. Creating Forms
    • Designing pop-up forms
    • Embedding forms into websites
    • Creating promotions forms
12. Building Sites
    • Creating landing pages
    • Designing professional websites
13. Automating Workflows
    • Creating automation triggers
    • Saving time with templates
14. Integrations
    • Exploring supported integrations
15. Managing Media Files
    • Uploading and managing images and GIFs
16. Custom Templates
    • Creating personalized templates
17. Accessing Help and Support
    • Utilizing knowledge base and Mailer Light Academy
    • Contacting support via email or Live Chat
18. Referral Program
    • Sharing Mailer Light with friends and earning credits
19. Staying Up-to-Date
    • Receiving notifications
    • Discovering other Mailer Light products
20. Conclusion

Getting Started with Mailer Light

If you have recently signed up for Mailer Light and are looking for a quick tour of the app, you're in the right place! In this article, we will provide a comprehensive overview of the Mailer Light dashboard and guide you through the different features and options available to you.

Logging into your Mailer Light account

Once you have signed up for Mailer Light, you can easily access your account by logging in with your credentials. Simply visit the Mailer Light Website and click on the login button. Enter your email address and password, and you will be taken to your dashboard.

Accessing the dashboard

After logging into your Mailer Light account, you will be brought to the dashboard. This is where you can access all the tools and options available to you. To navigate through the dashboard, you can use the sidebar located on the left side of your screen.

In the top right corner of the dashboard, you will find a dropdown menu. Clicking on this menu will present you with options such as your profile and the option to log out. Under the profile section, you can customize your account details, including your name, password, email, and even enable two-factor authentication.

Moving back to the dashboard, you can click on the dropdown menu in the top left corner. Here, you can add a new Mailer Light account or switch between pre-existing accounts if you have multiple. This feature allows you to easily manage different accounts from one centralized location.

To further customize your account, click on the account settings option from the dropdown menu. Within the account settings, you can modify details such as your company name, website URL, and time zone. Additionally, you can configure the default sender for your campaigns and upload a default logo to be displayed in your campaigns and landing pages.

Mailer Light also offers the option to add sending domains under the domains tab. You can verify and authenticate these domains to ensure reliable email delivery. If you need assistance with authentication or want to learn more about custom domains, you can access helpful resources through the provided links.

Link tracking is another essential feature within Mailer Light. Here, you can set up UTM tags to track the performance of your email campaigns. This feature allows you to analyze the effectiveness of your marketing efforts and make data-driven decisions accordingly.

Plan and Billing Management

As a Mailer Light user, it is important to manage your subscription plan and billing information. By accessing the plan and billing section, you can ensure that your account is up to date and meets your requirements.

Within the plan and billing management, you can view and modify your Current subscription plan. This section also provides access to your billing information, including previous invoices and payment methods. Whether you need to update your payment details or review your subscription history, this is the place to do it.

Managing Users

If you are working collaboratively with a team, Mailer Light offers the ability to manage active users within your account. Under the users tab, you can easily add or remove team members who have access to your Mailer Light account. This feature streamlines the workflow and allows for seamless teamwork.

Subscription and Unsubscribe Settings

To ensure a smooth subscription process for your recipients, Mailer Light provides options to customize the content of confirmation emails and unsubscribe forms. By accessing the subscribe settings tab, you can edit the confirmation email content, select the subject line, and preview the email before sending it out. Similarly, the confirmation thank you page can be personalized to match your brand's voice and style.

Under the unsubscribe settings tab, you can further optimize the subscriber experience. Here, you can customize the content of the unsubscribed form and review the statistics related to unsubscribes. This information allows you to analyze trends and make data-informed decisions regarding your email marketing strategies.

Preference Center

The preference center is a powerful tool within Mailer Light, especially for advanced users. Through the preference center, you can provide your recipients with the ability to update their subscription details and provide valuable feedback using interactive forms.

By utilizing the preference center, you empower your subscribers to have greater control over their preferences and ensure that the content they receive is Relevant to their interests. This feature enhances the overall user experience and helps you build stronger relationships with your audience.

Email Notifications

Staying informed about subscriber activity is crucial in successful email marketing campaigns. Mailer Light offers email notifications to keep you updated on critical events.

By entering your email address in the designated field, you can receive quick email alerts whenever a subscriber joins or unsubscribes from your mailing list. Additionally, you have the option to receive monthly summary reports consisting of new subscriber statistics and account performance insights. These notifications can be a valuable resource for monitoring your email marketing progress.

Campaign Management

Creating and managing campaigns is the heart of your email marketing strategy. Mailer Light provides a user-friendly interface that allows you to design and deploy effective email campaigns.

Under the campaigns tab, you can access all your current campaigns. From here, you can Create new campaigns, choose the campaign Type (regular, AB split, RSS, or autor resend), and proceed with campaign setup. Customization options include selecting templates, adding content, and personalizing the campaign to Align with your brand.

Subscriber Management

Managing your subscribers is an integral part of email marketing success. Through the Mailer Light platform, you can easily search, filter, and perform various actions on your subscriber list.

By accessing the subscribers tab, you are presented with comprehensive tools to manage your subscribers effectively. The search feature allows you to find specific subscribers using filters such as email, groups, and fields, ensuring targeted communication. Furthermore, you can utilize the actions button to perform bulk operations such as adding or removing subscribers from groups and even downloading the subscriber list.

Creating Forms

Forms play a crucial role in capturing leads and expanding your email list. Mailer Light offers three types of forms that you can create and integrate seamlessly into your website.

The popup form is a versatile tool that allows you to display various types of popups, including floating bars and side boxes, to capture visitor Attention. With embedded forms, you can design and customize a form to be placed directly on your website. These forms are GDPR-friendly and provide a hassle-free way for visitors to subscribe. Lastly, the promotions form enables you to share important information, such as announcements or discounts, on your web pages.

Building Sites

Mailer Light goes beyond email marketing by offering tools to help you build professional websites. With the landing page feature, you can create engaging pages to capture new leads and encourage signups. Additionally, the website builder allows you to design a fully customizable website using a drag-and-drop editor. These features eliminate the need for external website building tools and provide an all-in-one solution for your online presence.

Automating Workflows

Automation is a powerful feature that helps streamline your email marketing efforts. With Mailer Light's automation capabilities, you can create workflows triggered by specific events, such as a user submitting their email address.

By clicking the automation tab, you have the option to create automated workflows from scratch or choose from various templates available. These templates cover common automation scenarios, such as welcome emails and abandoned cart reminders, reducing the time and effort required to set up automation sequences.

Integrations

Integrations with other tools and platforms are essential for maximizing the potential of your email marketing campaigns. Mailer Light offers seamless integrations with popular services such as BigCommerce, Zapier, Canvas, Shopify, WooCommerce, and more.

Exploring the integrations tab will provide you with a list of supported platforms. By integrating your Mailer Light account with these services, you can create a unified and efficient marketing ecosystem, allowing for seamless data exchange and increased productivity.

Managing Media Files

As you create campaigns and design content, having a centralized location to manage your media files is crucial. Mailer Light includes a file manager feature that lets you easily upload, organize, and access all your images and GIFs.

Within the file manager, you can upload images from your device or import them directly from a URL or cloud storage services like Google Drive. This feature simplifies the process of adding visuals to your campaigns and ensures a smooth editing experience.

Custom Templates

Mailer Light understands the importance of maintaining a consistent brand image throughout your campaigns. That's why they provide the functionality to create custom templates for your emails.

Under the my templates section, you can design and save templates that reflect your brand's personality and style. By utilizing these templates, you can ensure that your emails remain consistent and Cohesive, enhancing your brand recognition and overall campaign effectiveness.

Accessing Help and Support

Throughout your Mailer Light Journey, you may require assistance or have questions about the platform's features and best practices. Mailer Light offers a comprehensive support system to cater to your needs.

Within the dashboard, you can access the knowledge base, Mailer Light Academy, and the community to learn from the experience of other users and discover best practices. Additionally, you can contact support via email for personalized assistance. If you are on an advanced plan, live chat support is also available for immediate help.

Referral Program

If you enjoy using Mailer Light and want to share it with others, you can participate in the referral program. By referring Mailer Light to your friends or family, both you and the person you refer can earn credits.

Simply click on the referral link, and your friend will receive a $20 credit upon signing up. If your friend decides to upgrade their account, you will also receive a $20 credit. This program allows you to spread the word about Mailer Light and enjoy benefits along the way.

Staying Up-to-Date

To stay informed about new promotions, features, and announcements from Mailer Light, you can enable notifications. By clicking on the Bell icon, you can choose to receive updates directly to your email or explore them within the Mailer Light platform.

Additionally, Mailer Light offers other products, including Mail Check and Mail Send. Mail Check allows you to validate email addresses to increase open rates and ROI, while Mail Send simplifies the process of sending transactional emails reliably and securely.

Conclusion

In conclusion, Mailer Light is a powerful email marketing platform that provides a wide range of features to enhance your marketing campaigns. By leveraging its tools for campaign management, subscriber management, automation, forms, site building, and more, you can create impactful email marketing strategies that drive results. With its user-friendly interface, extensive support resources, and seamless integrations, Mailer Light is an excellent choice for businesses of all sizes looking to optimize their email marketing efforts. Start exploring the possibilities with Mailer Light today!

Highlights

• Mailer Light provides a user-friendly dashboard where you can access all the tools and options needed for successful email marketing.
• You can easily manage your account settings, including profile information and preferences, to customize your Mailer Light experience.
• The plan and billing management feature allows you to stay updated on your subscription plan and billing information.
• With Mailer Light, you can add and remove active users, making it easy to collaborate with your team.
• The platform offers customizable confirmation emails and unsubscribe forms for a seamless subscriber experience.
• The preference center allows your subscribers to update their subscription details and provide feedback through interactive forms.
• Mailer Light provides email notifications to keep you informed about subscriber activity and monthly performance summaries.
• The campaign management feature enables you to create and manage effective email campaigns.
• You can easily search, filter, and perform bulk actions on your subscriber list to ensure targeted communication.
• Mailer Light offers various types of forms, including pop-ups, embedded forms, and promotions forms, to capture leads and expand your email list.
• The platform allows you to create landing pages and professional websites to enhance your online presence.
• With automation, you can streamline your email marketing workflows and save time with pre-designed templates.
• Mailer Light seamlessly integrates with popular platforms, allowing for efficient data exchange and increased productivity.
• The file manager feature makes it easy to upload, organize, and access media files for your campaigns.
• You can create custom templates to maintain a consistent brand image throughout your email campaigns.
• Mailer Light offers comprehensive help and support resources, including knowledge base, Mailer Light Academy, and live chat (for Advanced plans).
• By participating in the referral program, you can earn credits by sharing Mailer Light with others.
• Stay up-to-date with new promotions, features, and announcements through email notifications and other Mailer Light products.

FAQ

Q: Can I customize the confirmation email sent to my subscribers? A: Yes, Mailer Light allows you to edit the content of the confirmation email, choose the subject line, and preview it before sending it out.

Q: Can I track links in my email campaigns? A: Yes, Mailer Light offers link tracking, allowing you to set up UTM tags and analyze the performance of your links.

Q: How can I manage my subscriber list? A: Within the Mailer Light dashboard, you can easily search, filter, and perform various actions on your subscriber list, such as adding or removing subscribers from groups.

Q: Does Mailer Light provide integrations with other platforms? A: Yes, Mailer Light seamlessly integrates with popular platforms like BigCommerce, Zapier, Canvas, Shopify, and WooCommerce, among others.

Q: Can I create custom templates for my email campaigns? A: Absolutely, Mailer Light allows you to create personalized templates to ensure consistency and brand coherence throughout your campaigns.

Q: What support options are available in Mailer Light? A: Mailer Light provides a knowledge base, Mailer Light Academy, and a community to access helpful resources. Additionally, you can contact support via email or live chat (for Advanced plans).

Q: Is there a referral program in Mailer Light? A: Yes, by referring Mailer Light to your friends or family, both you and the person you refer can earn credits.

Q: Can I build landing pages and websites within Mailer Light? A: Absolutely, Mailer Light offers a landing page feature for capturing leads and a website builder for designing professional websites.

Q: Does Mailer Light provide automation capabilities? A: Yes, Mailer Light allows you to create automated workflows triggered by specific events such as user actions or sign-ups.

Q: Are there notifications available in Mailer Light? A: Yes, Mailer Light provides email notifications to keep you updated on subscriber activity and monthly performance summaries.