Simple Guide to Creating Landing Pages in WordPress

Table of Contents

1. Introduction
2. What are Landing Pages?
3. Benefits of Landing Pages
4. Building Landing Pages Without Coding
5. The Waiting Game with Developers
6. Paid Subscription Services for Landing Pages
7. DIY Landing Pages
8. Examples of Landing Pages
9. Tools Needed for Building Landing Pages
10. Creating a Lead Magnet Landing Page
11. Creating a Webinar Registration Landing Page
12. Creating an Alternative Lead Magnet Landing Page
13. Getting Inspiration for Landing Page Designs
14. Step-by-Step Process for Creating a Landing Page
15. Optimizing Landing Pages for Mobile Devices
16. Connecting the Sign-Up Form to an Email Provider
17. Creating a Popup Form
18. Publishing the Landing Page
19. Final Thoughts and Bonuses

Building Effective Landing Pages without Coding

Landing pages are uniquely designed and focused pages that are designed to convert visitors into leads or sales. Their purpose is to sell the benefits of an offer, usually a lead magnet, and to eliminate any distractions that may prevent visitors from taking action. Traditionally, building landing pages required the assistance of a web developer or the use of a paid subscription service. However, non-coders can now easily build their own landing pages without the need for expensive subscriptions or waiting for a developer to become available.

What are Landing Pages?

Landing pages are standalone web pages that are different in design from the rest of the client's Website. They typically have no logo, navigation, or other elements that may distract visitors from taking a specific action. The goal of a landing page is to focus 100% of the visitor's Attention on the offer and encourage them to complete a desired action, such as providing their email address in exchange for a lead magnet.

Benefits of Landing Pages

Landing pages offer several benefits for businesses and marketers. Firstly, they provide a dedicated space to present and promote specific offers, increasing the likelihood of conversions. They also eliminate distractions that may be present on the main website, ensuring that visitors are solely focused on the offer at HAND. Additionally, landing pages allow for easy tracking and analysis of conversion rates, allowing businesses to optimize their marketing efforts.

Building Landing Pages Without Coding

Traditionally, building landing pages required coding knowledge or the assistance of a web developer. However, with the advent of drag-and-drop page builders like Elementor, non-coders can now Create professional-looking landing pages in a matter of minutes. Elementor, a popular WordPress plugin, offers a range of features that enable designers to build landing pages without any code knowledge. It allows for easy customization of layouts, addition of forms, and integration with email marketing services.

The Waiting Game with Developers

One of the downsides of relying on developers to build landing pages is the waiting time involved. Developers often have busy schedules and may not be available to build landing pages immediately. This can be an issue when clients want to test an offer quickly. By taking matters into their own hands and using tools like Elementor, designers can build landing pages on their own time and Roll them out as needed.

Paid Subscription Services for Landing Pages

Paid subscription services like LeadPages, ClickFunnels, and Instapage have emerged as popular options for building landing pages without coding. These platforms offer drag-and-drop functionality and pre-designed templates that allow even non-techies to create professional-looking landing pages. While these services offer convenience, they come at a cost. Designers who want full control over the design and functionality of their landing pages can save money by utilizing tools like Elementor and creating their own pages.

DIY Landing Pages

Designers have the option to build their own landing pages using tools like Elementor and WordPress. These tools provide the flexibility to create landing pages exactly as desired, allowing for full design control. By saving landing page designs as templates, designers can reuse them in multiple projects with just a few clicks. This not only saves time but also ensures consistency in design and branding across various campaigns.

Examples of Landing Pages

To provide a visual representation of the types of landing pages that can be created, here are three examples:

1. Lead Magnet Landing Page: This landing page offers a free lead magnet in exchange for an email address. It typically has a clean layout with a clear call-to-action button and a pop-up for capturing email addresses.

2. Webinar Registration Landing Page: This landing page is designed specifically for webinar registrations. It may include a countdown timer, testimonials, and a form for attendees to provide their details.

3. Alternative Lead Magnet Landing Page: This landing page offers an alternative lead magnet and follows a similar design structure as the lead magnet landing page.

Designers can import these templates and customize them to fit their specific needs and branding.

Tools Needed for Building Landing Pages

To build landing pages, designers will need the following tools:

1. WordPress: Any WordPress theme can be used, but GeneratePress is recommended for its flexibility and ease of use.

2. Elementor: A drag-and-drop page builder plugin for WordPress that allows for easy customization of landing pages.

3. Popup Maker: A free plugin for creating popups to display forms and Collect email addresses.

4. Zapier: A third-party service that connects landing page forms to email marketing providers.

By utilizing these tools, designers can build landing pages that are visually appealing and highly functional.

Creating a Lead Magnet Landing Page

The first step in creating a lead magnet landing page is to create a blank canvas by disabling unnecessary elements like headers, footers, and titles. This can be done using the page builder settings or by selecting the appropriate template. Once the canvas is set up, designers can start adding sections, columns, and elements to create the desired layout. The lead magnet can be showcased prominently, with a clear call-to-action button and a form for capturing email addresses. Designers have the option to customize the design, typography, and colors to match the branding of the client. Once the landing page is complete, it can be saved as a template for future use.

Creating a Webinar Registration Landing Page

To create a webinar registration landing page, designers can follow a similar process as they did for the lead magnet landing page. The main difference lies in the content and call-to-action. The landing page should provide information about the webinar, including the date, time, and topic. Testimonials and key benefits can also be included to entice visitors to register. The call-to-action should be prominent and clearly state the action required, such as "Register Now" or "Save My Spot". A form can be added to capture attendee details, and the submission can be connected to an email marketing service for easy follow-up.

Creating an Alternative Lead Magnet Landing Page

In addition to the main lead magnet landing page, designers can create alternative versions to provide variety and cater to different audiences. These alternative landing pages can follow a similar structure to the main lead magnet page but offer a different lead magnet or focus on a specific aspect of the offer. By creating multiple landing pages, designers can test different offers and messaging to see which one resonates best with their target audience.

Getting Inspiration for Landing Page Designs

If designers are looking for inspiration for their landing page designs, a quick search on Google for "landing page examples" can yield plenty of ideas. Analyzing successful landing pages in the industry can provide Insight into effective design techniques, layouts, and copywriting strategies. Designers can take inspiration from these examples and adapt them to suit their own projects.

Step-by-Step Process for Creating a Landing Page

The process for creating a landing page involves several steps:

1. Set up a blank canvas by disabling unnecessary elements.

2. Design the layout by adding sections, columns, and elements.

3. Customize the design, typography, and colors to match the branding.

4. Add the lead magnet or offer and create a compelling call-to-action.

5. Incorporate a form for capturing visitor information.

6. Connect the form submission to an email marketing service for easy follow-up.

7. Test the landing page for responsiveness and make any necessary adjustments.

8. Publish the landing page to make it live.

By following this step-by-step process, designers can create effective landing pages that drive conversions.

Optimizing Landing Pages for Mobile Devices

With the increasing use of mobile devices, it is essential for landing pages to be optimized for smaller screens. Designers need to ensure that the layout and content of their landing pages are responsive and display correctly on mobile devices. Elementor provides a mobile preview feature that allows designers to see how their landing pages will appear on different screen sizes. It is important to test and refine the mobile version of the landing page to provide the best user experience for mobile visitors.

Connecting the Sign-Up Form to an Email Provider

To ensure that the sign-up form on the landing page is seamlessly connected to the client's email marketing provider, designers can use third-party services like Zapier. Zapier acts as a bridge between the form submission and the email marketing service, allowing for automatic transfer of data. Designers can set up a workflow in Zapier to capture form submissions and send them directly to the designated email list. This eliminates the need for manual data entry and ensures that leads are immediately added to the client's email marketing system for further nurturing.

Creating a Popup Form

Designers have the option to create a popup form instead of embedding the form directly on the landing page. Using plugins like Popup Maker, designers can create visually appealing popups that appear when visitors perform specific actions, such as clicking a button. The popup form can be designed to match the landing page's branding and contain fields for capturing visitor information. By utilizing popups, designers can further maximize conversions by capturing the attention of visitors at the optimal moment.

Publishing the Landing Page

Before publishing the landing page, designers should thoroughly test its functionality and responsiveness on different devices and browsers. They should also validate that the form submission is working correctly and that data is being captured accurately. Once everything is tested and ready, the landing page can be published and Made Live for visitors to access. Designers should regularly monitor the performance of the landing page and make any necessary adjustments to improve conversions.

Final Thoughts and Bonuses

Building landing pages without coding is an accessible and cost-effective option for designers. By utilizing tools like Elementor, designers can create professional-looking landing pages that convert visitors into leads or sales. The step-by-step process, along with the recommended tools and techniques, empowers designers to take control of their landing page creation and achieve success for their clients.

As a bonus, designers can access three pre-designed landing page templates that they can import into their own projects. These templates serve as a starting point and inspiration for creating effective landing pages. Furthermore, a bonus video tutorial is available that demonstrates how to create content upgrades, a popular email sign-up technique. Content upgrades can significantly increase conversions and provide additional value to visitors.

For access to these bonuses, visit designbuildweb.co/landing-pages/ and provide the necessary information to receive them in your inbox.

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