Streamline Live Chat Installation and Tracking with GTM

Streamline Live Chat Installation and Tracking with GTM

Table of Contents

1. Introduction
2. What is tawk.to?
3. Benefits of Using tawk.to
4. Sign up for tawk.to
5. Installing tawk.to on your Website
6. Customizing the tawk.to widget
7. Using triggers for proactive engagement
8. Using the tawk.to JavaScript API
9. Tracking interactions with Google Tag Manager and Google Analytics
10. The visitor call feature
11. Integrating tawk.to with your CRM
12. Conclusion

Introduction

In today's digital world, customer engagement is crucial for the success of any business. One effective way to engage with your customers and measure your interactions with them is by using a chat widget on your website. One such chat widget is tawk.to, which offers a powerful yet free solution for businesses of all sizes. In this article, we will explore the features and benefits of tawk.to and provide step-by-step instructions on how to integrate it into your website using Google Tag Manager. We will also discuss various customization options, proactive engagement techniques, and how to track interactions using Google Analytics. Additionally, we will explore the visitor call feature and how to integrate tawk.to with your CRM for a more personalized customer experience. So, let's dive in and discover how tawk.to can revolutionize your customer engagement strategy.

What is tawk.to?

tawk.to is a free chat widget that allows businesses to communicate with their website visitors in real-time. With tawk.to, You can provide Instant support, answer customer queries, and even initiate conversations with potential leads. The chat widget is highly customizable and can be tailored to match your brand's look and feel. It also offers features like chat triggers, where you can automatically open the chat window Based on user actions or browsing Patterns. Additionally, tawk.to provides access to a JavaScript API, enabling developers to further customize and extend the functionality of the widget.

Benefits of Using tawk.to

Using tawk.to on your website comes with several benefits. Firstly, it allows you to provide exceptional customer support by enabling real-time conversations with your website visitors. This helps in resolving customer queries quickly and efficiently, leading to higher customer satisfaction. Secondly, tawk.to provides valuable insights into customer interactions with your website through its integration with Google Tag Manager and Google Analytics. You can track and analyze metrics like chat opens, chat ends, and visitor engagement, allowing you to make data-driven decisions to improve your customer engagement strategy. Another AdVantage of tawk.to is its integration capabilities with various CMS systems, providing flexibility for installation. Whether you use Google Tag Manager or prefer a plugin or extension, tawk.to offers seamless integration options to suit your needs. Lastly, tawk.to offers a visitor call feature that allows you to automatically populate the chat form with a visitor's information if it is available in your CRM. This creates a personalized experience for your customers and makes it easier for them to engage with your business.

Sign up for tawk.to

Before you can start using tawk.to, you need to sign up for an account. The sign-up process is simple and can be done directly on the tawk.to website. Once you sign up, you will be greeted with the dashboard, where you can access your tawk.to embed code and set up customization options.

To sign up for tawk.to:

1. Visit the tawk.to website at www.tawk.to.
2. Click on the "Sign Up" button located in the top right corner of the homepage.
3. Fill in the required details, including your email address and a password.
4. Click on the "Sign Up" button to Create your account.

Installing tawk.to on your website

After signing up for tawk.to, the next step is to install the chat widget on your website. tawk.to offers various installation options, including Google Tag Manager, CMS plugins, and extensions. In this section, we will focus on installing tawk.to via Google Tag Manager, which provides a flexible and convenient method of integration.

To install tawk.to via Google Tag Manager:

1. Copy the tawk.to embed code provided in your tawk.to dashboard.
2. Log in to your Google Tag Manager (GTM) account.
3. Navigate to your GTM container and open the workspace where you want to install tawk.to.
4. Create a new tag by clicking on "Tags" in the left sidebar and then clicking on the "New" button.
5. Give your tag a descriptive name, such as "tawk.to Widget."
6. Choose the "Custom HTML" tag Type.
7. Paste the tawk.to embed code into the HTML field of the tag.
8. Configure a trigger to specify where and when you want the chat widget to appear on your website.
9. Save the tag and publish your changes in GTM.

Once the tag is deployed on your website, you should see the tawk.to chat widget in action. You can now start engaging with your website visitors and providing them with real-time support.

Customizing the tawk.to widget

tawk.to provides various customization options to make the chat widget match your brand's design and aesthetics. From changing the color scheme to adding your company logo, you can tailor the widget to create a seamless user experience.

To customize the tawk.to widget:

1. Log in to your tawk.to dashboard.
2. Navigate to the "Chat Widget" section.
3. Here, you can change the appearance settings, such as the color scheme, button design, and widget position.
4. You can also upload your company logo to further personalize the widget.
5. Preview the changes to see how the widget will look on your website.
6. Once you are satisfied with the customization, save the changes.

Customizing the tawk.to widget allows you to create a Cohesive brand experience and make the chat widget feel like a natural part of your website.

Using triggers for proactive engagement

One of the powerful features of tawk.to is the ability to use triggers to proactively engage with your website visitors. Triggers are conditions that you can set to automatically initiate a chat or open the chat window based on specific user actions or behaviors. This proactive engagement can greatly enhance the customer experience and improve conversion rates.

To set up triggers in tawk.to:

1. Log in to your tawk.to dashboard.
2. Navigate to the "Triggers" section.
3. Click on the "Create Trigger" button to create a new trigger.
4. Define the trigger conditions, such as the number of pages visited or the time spent on your website.
5. Choose the action you want to trigger, such as opening the chat window or sending a predefined message.
6. Save the trigger settings.

By using triggers, you can initiate conversations with potential leads, offer assistance to visitors who are navigating through your website, or provide targeted support based on specific user behaviors.

Using the tawk.to JavaScript API

For developers and advanced users, tawk.to offers a JavaScript API that allows for further customization and integration possibilities. The JavaScript API provides a set of functions and methods that can be used to Interact with the tawk.to widget and extend its functionality.

Using the JavaScript API, you can:

• Dynamically open or close the chat window.
• Programmatically send chat messages.
• Customize the appearance of the widget.
• Track specific events or user actions.

The tawk.to JavaScript API opens up a whole new world of possibilities for tailoring the chat experience to your specific requirements. It allows you to go beyond the out-of-the-box functionality and create a truly unique and engaging chat solution for your website.

Tracking interactions with Google Tag Manager and Google Analytics

To measure the effectiveness of your tawk.to chat widget and gain insights into customer interactions, it is essential to track Relevant metrics using tools like Google Tag Manager (GTM) and Google Analytics (GA).

By integrating tawk.to with GTM and GA, you can track metrics such as:

• Chat opens: Measure how many times the chat window is opened by users.
• Chat ends: Track the number of times a chat conversation is ended.
• Visitor engagement: Analyze the length and quality of interactions with visitors.

To track interactions with GTM and GA:

1. Install tawk.to on your website using the method described earlier.
2. Set up the tawk.to-specific tags, triggers, and variables in GTM.
3. Configure the tags to send relevant events or data to GA.
4. Test the implementation by using the GTM preview mode and checking the real-time reporting in GA.

By tracking interactions, you can gain valuable insights into the effectiveness of your customer engagement strategy and make data-driven decisions to optimize your approach.

The visitor call feature

The visitor call feature offered by tawk.to allows you to automatically fill the chat form with a visitor's information if it is available in your CRM or data layer. This feature eliminates the need for visitors to manually fill out their details, making the chat experience more seamless and personalized.

To use the visitor call feature:

1. Ensure that you have the necessary visitor information stored in your CRM or data layer.
2. Implement the tawk.to-specific tags and variables provided in our tag template.
3. Configure the tags to Read the visitor's information from the data layer and pass it on to tawk.to.
4. Test the implementation by visiting the chat form on your website and confirming that the visitor's information is automatically filled.

By leveraging the visitor call feature, you can provide a more personalized and efficient support experience for your customers, leading to higher satisfaction and conversion rates.

Integrating tawk.to with your CRM

To further enhance the personalized customer experience, you can integrate tawk.to with your Customer Relationship Management (CRM) system. By integrating tawk.to with your CRM, you can access customer profiles, history, and other relevant data during chat conversations.

To integrate tawk.to with your CRM:

1. Ensure that your CRM system supports integration with tawk.to or provides an API.
2. Use the tawk.to JavaScript API to retrieve relevant customer data from your CRM system.
3. Pass the retrieved customer data to tawk.to to populate chat forms, display customer information, or trigger specific actions.

By integrating tawk.to with your CRM, you can provide a seamless experience for both your chat agents and customers. This integration allows chat agents to have a complete view of the customer's history and Context, enabling them to provide more personalized and effective support.

Conclusion

In conclusion, tawk.to is a powerful yet free chat widget that can revolutionize your customer engagement strategy. By installing tawk.to on your website and integrating it with tools like Google Tag Manager and Google Analytics, you can measure and track interactions with your customers, gaining valuable insights into their behavior and preferences. The customization options, triggers, and JavaScript API offered by tawk.to allow you to create a unique and engaging chat solution tailored to your business needs. The visitor call feature and CRM integration further enhance the personalization and efficiency of the chat experience, leading to higher customer satisfaction and conversion rates. So why wait? Sign up for tawk.to and start engaging with your customers in real-time today!

Highlights

• tawk.to is a free chat widget that allows businesses to engage with their website visitors in real-time.
• Integrating tawk.to with Google Tag Manager and Google Analytics enables the tracking and measurement of chat interactions.
• Customization options, triggers, and the JavaScript API of tawk.to provide flexibility and advanced functionality.
• The visitor call feature automatically populates the chat form with visitor information, making the chat experience more personalized.
• Integrating tawk.to with CRM systems enhances the customer experience by providing chat agents with access to customer profiles and history.

FAQ

Q: Is tawk.to completely free to use? A: Yes, tawk.to offers a free version with many features. However, they also offer a paid version with additional functionalities and support options.

Q: Can I use tawk.to on multiple websites? A: Yes, you can use tawk.to on multiple websites by creating separate widgets for each website within your tawk.to account.

Q: Can I customize the appearance of the tawk.to widget to match my website's design? A: Yes, tawk.to provides various customization options, including changing the color scheme, button design, and adding your company logo.

Q: Can I track chat interactions with tawk.to using Google Analytics? A: Yes, by integrating tawk.to with Google Tag Manager and Google Analytics, you can track metrics such as chat opens, chat ends, and visitor engagement.

Q: How can I integrate tawk.to with my CRM? A: To integrate tawk.to with your CRM, you need to ensure that your CRM supports integration with tawk.to or provides an API. You can then use the tawk.to JavaScript API to access and pass customer data between tawk.to and your CRM.