Unveiling the Creative Logo Design Process
Table of Contents:
- Introduction
- Understanding the Client Brief
- Collecting Reference Images
- Sketching the Logo
- Making Adjustments and Improvements
- Adding Creative Flair
- Finalizing the Logo Variations
- Illustrating the Logos in Adobe Illustrator
- Adding Text to the Logos
- Coloring the Logos
- Presenting the Logos to the Client
- Conclusion
Introduction
In this video, I will be taking You through a real-life logo design process with a client. The aim is to design a logo Based on the client's brief, while incorporating their preferences and expectations. We will go step by step discussing the different stages involved in creating a successful logo design.
Understanding the Client Brief
The first crucial step in designing a logo is understanding the client's brief. We will Delve into the details of the client's brand and discuss their expectations. To Gather the necessary information, I will share my questionnaire form that helps in collecting key insights about the brand and the client's preferences. This information will be used throughout the design process.
Collecting Reference Images
To start the design process, we need reference images. In this case, the client wants a squirrel icon in the logo. So we will Collect square photos of squirrels using Google to get a variety of angles and views. We will also explore different squirrel profiles to find the most interesting ones to use as references for our design.
Sketching the Logo
With the reference images in HAND, we can now begin sketching the logo. I will use Adobe Photoshop and a graphic pen tablet for this step, but you can use any drawing software or even traditional mediums like pen or Pencil. By dividing the squirrel into four parts and sketching them separately, we can Create a rough initial idea for the logo. We will then analyze the sketch and make necessary adjustments for better composition.
Making Adjustments and Improvements
During the sketching process, we Notice that the squirrel's tail direction can be distracting. To address this, we explore different squirrel photos with upright tail directions and choose one as a reference. By incorporating the new tail direction into our sketch and making further adjustments, we aim to improve the overall balance and focus of the logo.
Adding Creative Flair
To meet the client's requirement of having a natural and healthy feel to the logo, we decide to combine the squirrel with a leaf. Using an almond tree illustration as a reference image, we redraw portions of the squirrel's body to Resemble leaves. This adds a creative touch to the logo and emphasizes the brand's connection with nature and health.
Finalizing the Logo Variations
After exploring different design variations and incorporating creative elements, we have determined three logo variations. Each variation showcases a unique interpretation of the client's requirements and preferences. We will illustrate each variation one by one using Adobe Illustrator, adding final touches and refining the details.
Illustrating the Logos in Adobe Illustrator
Using Adobe Illustrator, we will illustrate each of the three logo variations. We will begin by reducing the opacity of the initial sketch and then carefully Trace over the drawing using the pen tool. After converting the Outline into shapes, we can add text to the logos and make any necessary adjustments to ensure smooth lines and balanced proportions.
Coloring the Logos
To bring the logos to life, we will Apply color. Referring to the client's preference for nut-themed colors, we will create a color palette using a nut image. By using the eyedropper tool, we will pick colors from the image and apply them to the logos, creating multiple color variations. This step adds vibrancy and enhances the overall visual appeal of the logos.
Presenting the Logos to the Client
After finalizing the design and adding color variations, we select the best logo and create a presentation to showcase it to the client. We take into account all the client's requirements, preferences, and the creative elements incorporated in the design. This presentation will help the client Visualize the logo in different scenarios and make an informed decision.
Conclusion
In this video, you have witnessed the entire logo design process, from understanding the client's brief to presenting the final logos. We explored different techniques, such as sketching, making adjustments, adding creative flair, and illustrating the logos using Adobe Illustrator. Remember, the key to a successful logo design lies in capturing the essence of the brand while incorporating creative elements that resonate with the target audience. Keep practicing and exploring new ideas to develop your own unique logo designs.
Highlights:
- Real-life logo design process with a client
- Understanding the client's brief and preferences
- Collecting reference images for inspiration
- Sketching the logo and making adjustments
- Adding creative flair to enhance the design
- Finalizing logo variations and illustrating in Adobe Illustrator
- Applying colors to bring the logos to life
- Presenting the logos to the client for feedback
FAQ:
Q: What software is used for sketching the logo?
A: Adobe Photoshop or other drawing software can be used, or traditional mediums like pen and pencil.
Q: How many logo variations are created?
A: Three logo variations are developed to provide options to the client.
Q: How are colors chosen for the logos?
A: Colors are selected from a nut-themed image using the eyedropper tool.
Q: Are there any exercises or challenges for viewers?
A: Yes, viewers are encouraged to design a logo icon combining an elephant and a tree and share their design in the Facebook group.
Q: Is it necessary to have prior drawing experience to design logos?
A: While drawing skills can be advantageous, it is not a requirement, as digital drawing software can be used as well. Practice and experimentation will help improve the design process.