Say Goodbye to Intel Core i7: Introducing Intel Core Ultra

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Say Goodbye to Intel Core i7: Introducing Intel Core Ultra

Table of Contents

Introduction

Did you know that Intel plans to change the branding of their Core i series CPUs in June 2023? In this article, we will delve into the reasons behind this rebranding decision, explore the new branding called "Intel Core Ultra," and discuss its relationship with the next generation of Windows. So, let's dive in and uncover all the details about Intel's upcoming brand change.

The Need for Rebranding

Intel recently announced its plans to change the branding of their CPUs in June 2023. But why the need for a rebranding? Intel has provided some unexpected answers to this question. In this video, we will thoroughly explain the differences brought by the new branding and its connection with the next generation of Windows. Stay tuned till the end to gain a comprehensive understanding of Intel's brand change.

New Branding: Intel Core Ultra

The announcement made in June 2023 revealed that the next generation of processors will no longer carry the familiar Core i3, Core i5, and Core i7 designations. Instead, Intel will introduce a new brand called "Intel Core" and "Intel Core Ultra." Imagine it like this: "Intel Core" as the main brand, and "Intel Core Ultra" as the variant. In the new branding, a brand level will be added with numbers like 5, 7, and 9, which have traditionally represented the generations of processors. However, there is a notable difference in this series. Instead of using the generation numbers, the new branding uses series names. For example, instead of 13th or 14th generation, it will be referred to as the series name, followed by the brand level. This shift from generations to series marks a significant change in the branding.

Changes in Brand Naming

Starting from June 2023, the Core i3, Core i5, and Core i7 processors will be replaced by the latest generation processors known as Intel Core and Intel Core Ultra. The previous naming convention of attaching a number to represent the generation, such as 11th, 12th, or 13th generation, will be replaced by a series name followed by the brand level. For example, the new processors will be labeled as Intel Core Ultra, with the series and the number appended. This change aims to make the branding more concise and distinguishable while avoiding any association with Apple, which also uses the letter "i" in its products.

Understanding the Core Ultra Series

The launch of the Intel Core Ultra series took place in December 2023 with the release of the Meteor Lake generation processors. These new processors have a different architecture compared to the previous Core i series. Intel Core Ultra has been specifically designed for notebook PCs, incorporating various tiles that combine compute, graphics, and other functionalities into a single CPU Package. Each tile within the processor package might not be exclusively developed by Intel, as other manufacturers are involved in the production of these tiles. This division of labor makes customization of future products more feasible, allowing the CPU tile to be tailored according to specific requirements.

Tile Structure and Customizability

Intel Core Ultra processors feature a tile structure where high-performance P-cores, energy-efficient ECOREs, and low-power LPECOREs are integrated. While the high-performance P-cores and ECOREs have existed in previous generations, the introduction of LPECOREs enhances the efficiency of low-load tasks, such as extended image viewing or streaming videos. The LPECOREs Consume less power while providing longer battery life, resulting in a more power-efficient experience for users.

Improved Performance with LP ECORE

The integration of LPECOREs in Intel Core Ultra processors offers significant benefits for users. The inclusion of LP ECOREs allows for optimal power management, ensuring that tasks with minimal load can be efficiently handled by the low-power cores. For instance, when viewing photos for an extended period or streaming videos, the low-load processing can be offloaded to the LPECOREs, extending the battery life of the device. This design choice enhances portability and allows users to work on their notebooks throughout the day without worrying about battery drain.

Integration of AI Processing with NPU

One of the notable features of the Intel Core Ultra series is the integration of an AI engine called the NPU (Neural Processing Unit). The inclusion of an NPU in Intel processors is a first for the company and holds significant implications for AI processing within the local environment. In the following section, we will delve deeper into the capabilities and impact of the NPU for AI-related tasks.

Intel Arc Graphics

To the delight of many, higher-end models of the Intel Core Ultra series come equipped with Intel Arc Graphics. Intel Arc refers to the graphics processor unit developed by Intel. While the idea of separate graphics processors is not new, previous implementations often required additional power and bulkier AC adapters. However, with Intel Arc Graphics integrated into the CPU, power consumption is significantly reduced, enabling the use of lighter AC adapters. The convenience of being able to use a standard 100W USB power delivery AC adapter for Intel Core Ultra notebooks is appealing, especially for users who prioritize portability. Additionally, these devices can simultaneously charge smartphones and other USB-powered devices, further enhancing their versatility.

Implications for Windows 12 and AI Optimization

While it is speculative, Intel executives have hinted at a possible refresh of Windows around the summer of 2024. This refresh is expected to involve the transition from cloud-based processing to a hybrid model that combines both local and cloud AI processing. Traditionally, AI-related tasks heavily relied on cloud processing, with local devices merely acting as interfaces. However, the integration of NPUs in CPUs, including those from Intel, AMD, and Qualcomm (a prospective supplier for Windows), suggests a shift towards more local AI processing. This aligns with the anticipation that Windows 12 will be optimized for AI processing. The availability of laptops equipped with AI-ready CPUs, such as Intel Core Ultra, prior to the release of Windows 12, indicates a concerted effort to deliver an enhanced AI experience to users.

Conclusion

In conclusion, Intel's rebranding plans will see a transition from the Core i series to the Intel Core Ultra series starting in June 2023. This change aims to make the branding more distinct and avoid any confusion with Apple products. The Intel Core Ultra processors bring improvements such as tile structure, LP ECOREs for power efficiency, integration of AI processing through NPUs, and the inclusion of Intel Arc Graphics in high-end models. These advancements hint at the future optimization of AI-related tasks in the expected release of Windows 12. As technology continues to evolve, Intel remains committed to providing innovative advancements that enhance user experiences.

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