How to make 40 lakhs per month with subscription model in India? | Level supermind IBP Ep 17
🎧 Listen To #IndianBusinessPodcast On Spotify :
https://open.spotify.com/episode/08MZT8hD1HKQVcAst6Yiu8?si=nJ6oLUTHQuqQx4jS97hPtg
VIDEO INTRODUCTION:
This Video is Sponsored By Google Play.
In today's episode of the Indian Business Podcast, in collaboration with Google Play’s Startup Spotlights, we’re excited to welcome Harshil Karia and Aayush Anand, the founders of Level Supermind. Join us as they share their journey in creating a leading mental wellness app that has garnered over a million downloads and a significant number of paying subscribers, all while being named Google Play's App of the Year.
Discover the challenges they faced during app development, their innovative growth strategies, and how they built a loyal user base in a price-sensitive market. This episode is perfect for aspiring app developers, entrepreneurs, and anyone interested in the mental wellness tech landscape.
If you’re an aspiring entrepreneur or just curious about business growth, this episode is a must-listen! We’d love to hear your thoughts in the comments below!
Level Supermind App: https://install.lvl.fit/c832evwe0qt0k73e8m2a0u
Youtube channel: @LevelSuperMind.
0:00 - Trailer
1:40 - Intro
3:50 - How did you find a gap in the market?
8:30 - What kind of Market Research did you do?
12:20 - What is the MOM Test?
16:45 - What were the major insights from the MOM Test?
17:57- Breaking down the Science of Meditation
21:13 - When is the right time to develop an App?
23:39 - What are some Cost-effective Tools for App Development?
26:36 - How do you grow your User Base?
29:16 - What is the Product-Market Fit test?
34:53 - How do you prioritise problems as a Founder?
39:09 - Hyper-optimising with the help of Google’s Appscale Academy
41:46 - What is App store optimization (ASO)?
44:21 - What is a Benchmark Test?
46:55 - Understanding the AARRR Framework?
48:16 - What is an Aha Moment?
49:05 - Feature Based Retention
54:32 - Communication based Retention
00:59:05 - How to leverage and convert users into paying customers?
01:01:49 - How do you Catalyse Referrals?
01:03:20 - What is the Traction Market Fit?
01:05:15 - Tapping into Identified and unidentified segments
01:08:46 - Power of Content Marketing
01:13:35 - How effective is YouTube marketing?
Our Best Indian Business Case Studies:
1. Asian paints - https://youtu.be/jGT6ob8hV6M
2. Amul - https://youtu.be/nnwqtZiYMxQ
3. Haldiram - https://youtu.be/Z7P-t_yc8gE
4. Lijjat Papad - https://youtu.be/EdpoEmifW7M
✅Study Materials:
1. PMF Article: https://blog.superhuman.com/how-superhuman-built-an-engine-to-find-product-market-fit/
2. PMF Tool: https://forms.gle/WDTsMnMogr41Vos7A
3. Pricing survey (not competition benchmarking): https://forms.gle/NxkLy8bZnudWQEpPA
4. Sample RICE: https://docs.google.com/spreadsheets/d/1s6VE0QsFm5WqsiIiQYvyWmMV4Tyz68N_fxfwBJIgY5E/edit?usp=sharing
5. Product Newsletter to subscribe: https://dovetail.com/product-development/top-product-newsletters/
If you want to work with Level Supermind please do reach out to founders or write to us at hr@levelsupermind.com
Think School is a Digital School that we all deserved, but never had
►►Check out Think School's Online courses: https://www.thethinkschool.com
#thinkschool #businesscasestudy #geopolitics
Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.
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How to make 40 lakhs per month with subscription model in India? | Level supermind IBP Ep 17
🎧 Listen To #IndianBusinessPodcast On Spotify : https://open.spotify.com/episode/08MZT8hD1HKQVcAst6Yiu8?si=nJ6oLUTHQuqQx4jS97hPtg VIDEO INTRODUCTION: This Video is Sponsored By Google Play. In today's episode of the Indian Business Podcast, in collaboration with Google Play’s Startup Spotlights, we’re excited to welcome Harshil Karia and Aayush Anand, the founders of Level Supermind. Join us as they share their journey in creating a leading mental wellness app that has garnered over a million downloads and a significant number of paying subscribers, all while being named Google Play's App of the Year. Discover the challenges they faced during app development, their innovative growth strategies, and how they built a loyal user base in a price-sensitive market. This episode is perfect for aspiring app developers, entrepreneurs, and anyone interested in the mental wellness tech landscape. If you’re an aspiring entrepreneur or just curious about business growth, this episode is a must-listen! We’d love to hear your thoughts in the comments below! Level Supermind App: https://install.lvl.fit/c832evwe0qt0k73e8m2a0u Youtube channel: @LevelSuperMind. 0:00 - Trailer 1:40 - Intro 3:50 - How did you find a gap in the market? 8:30 - What kind of Market Research did you do? 12:20 - What is the MOM Test? 16:45 - What were the major insights from the MOM Test? 17:57- Breaking down the Science of Meditation 21:13 - When is the right time to develop an App? 23:39 - What are some Cost-effective Tools for App Development? 26:36 - How do you grow your User Base? 29:16 - What is the Product-Market Fit test? 34:53 - How do you prioritise problems as a Founder? 39:09 - Hyper-optimising with the help of Google’s Appscale Academy 41:46 - What is App store optimization (ASO)? 44:21 - What is a Benchmark Test? 46:55 - Understanding the AARRR Framework? 48:16 - What is an Aha Moment? 49:05 - Feature Based Retention 54:32 - Communication based Retention 00:59:05 - How to leverage and convert users into paying customers? 01:01:49 - How do you Catalyse Referrals? 01:03:20 - What is the Traction Market Fit? 01:05:15 - Tapping into Identified and unidentified segments 01:08:46 - Power of Content Marketing 01:13:35 - How effective is YouTube marketing? Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M ✅Study Materials: 1. PMF Article: https://blog.superhuman.com/how-superhuman-built-an-engine-to-find-product-market-fit/ 2. PMF Tool: https://forms.gle/WDTsMnMogr41Vos7A 3. Pricing survey (not competition benchmarking): https://forms.gle/NxkLy8bZnudWQEpPA 4. Sample RICE: https://docs.google.com/spreadsheets/d/1s6VE0QsFm5WqsiIiQYvyWmMV4Tyz68N_fxfwBJIgY5E/edit?usp=sharing 5. Product Newsletter to subscribe: https://dovetail.com/product-development/top-product-newsletters/ If you want to work with Level Supermind please do reach out to founders or write to us at hr@levelsupermind.com Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.
How to make 40 lakhs per month with subscription model in India? | Level supermind IBP Ep 17
VIDEO INTRODUCTION: This Video is Sponsored By Google Play. In today's episode of the Indian Business Podcast, in collaboration with Google Play’s Startup Spotlights, we’re excited to welcome Harshil Karia and Aayush Anand, the founders of Level Supermind. Join us as they share their journey in creating a leading mental wellness app that has garnered over a million downloads and a significant number of paying subscribers, all while being named Google Play's App of the Year. Discover the challenges they faced during app development, their innovative growth strategies, and how they built a loyal user base in a price-sensitive market. This episode is perfect for aspiring app developers, entrepreneurs, and anyone interested in the mental wellness tech landscape. If you’re an aspiring entrepreneur or just curious about business growth, this episode is a must-listen! We’d love to hear your thoughts in the comments below! Level Supermind App: https://install.lvl.fit/c832evwe0qt0k73e8m2a0u Youtube channel: @LevelSuperMind. 0:00 - Trailer 1:40 - Intro 3:50 - How did you find a gap in the market? 8:30 - What kind of Market Research did you do? 12:20 - What is the MOM Test? 16:45 - What were the major insights from the MOM Test? 17:57- Breaking down the Science of Meditation 21:13 - When is the right time to develop an App? 23:39 - What are some Cost-effective Tools for App Development? 26:36 - How do you grow your User Base? 29:16 - What is the Product-Market Fit test? 34:53 - How do you prioritise problems as a Founder? 39:09 - Hyper-optimising with the help of Google’s Appscale Academy 41:46 - What is App store optimization (ASO)? 44:21 - What is a Benchmark Test? 46:55 - Understanding the AARRR Framework? 48:16 - What is an Aha Moment? 49:05 - Feature Based Retention 54:32 - Communication based Retention 00:59:05 - How to leverage and convert users into paying customers? 01:01:49 - How do you Catalyse Referrals? 01:03:20 - What is the Traction Market Fit? 01:05:15 - Tapping into Identified and unidentified segments 01:08:46 - Power of Content Marketing 01:13:35 - How effective is YouTube marketing? Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M ✅Study Materials: 1. PMF Article: https://blog.superhuman.com/how-superhuman-built-an-engine-to-find-product-market-fit/ 2. PMF Tool: https://forms.gle/WDTsMnMogr41Vos7A 3. Pricing survey (not competition benchmarking): https://forms.gle/NxkLy8bZnudWQEpPA 4. Sample RICE: https://docs.google.com/spreadsheets/d/1s6VE0QsFm5WqsiIiQYvyWmMV4Tyz68N_fxfwBJIgY5E/edit?usp=sharing 5. Product Newsletter to subscribe: https://dovetail.com/product-development/top-product-newsletters/ If you want to work with Level Supermind please do reach out to founders or write to us at hr@levelsupermind.com Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.
Becoming more strategic, navigating difficult colleagues, founder mode, more | Anneka Gupta
Anneka Gupta is the Chief Product Officer at Rubrik, a leading B2B cybersecurity company. She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Anneka also sits on the board of directors for Tinuiti and teaches product management at Stanford University. In our conversation, we discuss: • Navigating “founder mode” dynamics in organizations • Navigating difficult personalities and aligning teams • The PM skill of summarization • Giving and receiving hard feedback effectively • The value of a positive mindset • Tips for breaking into product management • Much more — Brought to you by: • The Enterprise Ready Conference — For B2B leaders building enterprise SaaS: https://www.enterprise-ready.com/ • Command AI — AI-powered user assistance for modern products and impatient users: https://www.command.ai/lenny • Eppo — Run reliable, impactful experiments: https://www.geteppo.com/ Find the transcript at: https://www.lennysnewsletter.com/p/becoming-more-strategic-anneka-gupta Where to find Anneka Gupta: • X: https://x.com/annekagupta • LinkedIn: https://www.linkedin.com/in/annekagupta Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Introduction to Anneka Gupta (01:43) Key mindsets for success (05:30) Managing energy for optimal performance (09:05) Founder mode (18:26) Becoming more strategic (27:54) The importance of decision-making (37:18) Navigating difficult personalities (41:38) Techniques for giving and receiving feedback (51:01) Transitioning into product management (54:56) Advice for aspiring product managers (59:39) Leveraging AI tools in product management (01:01:27) The power of a positive mindset (01:04:30) Lightning round Referenced: • Founder Mode: https://paulgraham.com/foundermode.html • Building a long and meaningful career | Nikhyl Singhal (Meta, Google): https://www.lennysnewsletter.com/p/building-a-long-and-meaningful-career • The Skip community: https://www.linkedin.com/company/skip-community/ • Rubrik: https://www.rubrik.com/ • 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin • Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X • Thinking like a gardener not a builder, organizing teams like slime mold, the adjacent possible, and other unconventional product advice | Alex Komoroske: https://www.lennysnewsletter.com/p/unconventional-product-advice-alex-komoroske • Acquired podcast interviews Zuckerberg in San Francisco: https://transistor.fm/acquired-live/ • Hema Mohan on LinkedIn: https://www.linkedin.com/in/hemamohan/ • Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509 • Radical Candor: From theory to practice with author Kim Scott: https://www.lennysnewsletter.com/p/radical-candor-from-theory-to-practice • LiveRamp: https://liveramp.com/ • Product Management class at Stanford: https://www.gsb.stanford.edu/experience/learning/experiential-learning/action-learning-program/product-management • Figma: https://www.figma.com/ • Dovetail: https://try.dovetail.com/ • The Remarkable Advantage of Abundant Thinking: https://review.firstround.com/the-remarkable-advantage-of-abundant-thinking/ • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 • Brandon Sanderson’s books: https://www.amazon.com/stores/Brandon-Sanderson/author/B001IGFHW6 • Fallout on Prime Video: https://www.amazon.com/dp/B0CN4HV16N • Thunderbolt 4 ( 3-meter cable): https://www.apple.com/shop/product/MW5H3AM/A/thunderbolt-4-usb%E2%80%91c-pro-cable-3-m • Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov • The complete Foundation series: https://www.amazon.com/Complete-Asimovs-Foundation-Foundations-Prelude/dp/B01EFDEMS8 Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
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