AI Hallucinations in Search: Why Businesses Need Answers Management
In this episode, Bill Scully and Bill Hunt explore the growing concern of AI hallucinations—cases where artificial intelligence produces inaccurate or entirely made-up content. These issues are becoming more common in both search results and chatbot responses, posing a serious threat to trust and credibility online.
They discuss how misinformation from AI can negatively impact businesses, sharing real-world examples and practical strategies for monitoring and protecting your brand’s digital footprint.
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Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/ai-hallucinations-in-search/
Barry Schwartz Study: AI Search Engines Are Confidently Wrong Too Often:
https://www.seroundtable.com/ai-search-engines-wrong-39038.html
Implementing your Answers Management Strategy by Bill Hunt:
https://www.back-azimuth.com/implementing-your-answers-management-strategy/
Soundbites from:
AI Search Has A Citation Problem By Klaudia Jaźwińska and Aisvarya Chandrasekar:
https://www.cjr.org/tow_center/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php
AI Link Hallucinations: Are they harming your brand? by Dixon Jones
https://waikay.io/link-hallucinations/
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Past Episodes: https://youtube.com/playlist?list=PLRDwX6rjd63J_tzG8F0NpKT23naJE1_Fq&si=BGxii53L1CvcMRW-
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Looking for more episodes like these?
Visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/
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#AIHallucinations #BrandSafety #SearchAccuracy #AnswersManagement #aimarketing #digitalmarketingpodcast #podcast #AIinbrand
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AI Hallucinations in Search: Why Businesses Need Answers Management
In this episode, Bill Scully and Bill Hunt explore the growing concern of AI hallucinations—cases where artificial intelligence produces inaccurate or entirely made-up content. These issues are becoming more common in both search results and chatbot responses, posing a serious threat to trust and credibility online. They discuss how misinformation from AI can negatively impact businesses, sharing real-world examples and practical strategies for monitoring and protecting your brand’s digital footprint. ***************************************************************************** Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/ai-hallucinations-in-search/ Barry Schwartz Study: AI Search Engines Are Confidently Wrong Too Often: https://www.seroundtable.com/ai-search-engines-wrong-39038.html Implementing your Answers Management Strategy by Bill Hunt: https://www.back-azimuth.com/implementing-your-answers-management-strategy/ Soundbites from: AI Search Has A Citation Problem By Klaudia Jaźwińska and Aisvarya Chandrasekar: https://www.cjr.org/tow_center/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php AI Link Hallucinations: Are they harming your brand? by Dixon Jones https://waikay.io/link-hallucinations/ ***************************************************************************** Past Episodes: https://youtube.com/playlist?list=PLRDwX6rjd63J_tzG8F0NpKT23naJE1_Fq&si=BGxii53L1CvcMRW- ***************************************************************************** Looking for more episodes like these? Visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/ ____________________________________________ Join our Facebook Group: ► https://www.facebook.com/groups/1097711877977484/ ____________________________________________ Follow us on: ► Facebook: https://www.facebook.com/internationalwebmastery/ ► Instagram: https://www.instagram.com/internationalwebmastery/ ► Twitter: https://x.com/IntlWebMastery ► LinkedIn: https://www.linkedin.com/company/international-web-mastery/ #AIHallucinations #BrandSafety #SearchAccuracy #AnswersManagement #aimarketing #digitalmarketingpodcast #podcast #AIinbrand