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Được đăng vào Có thể 25 2024 bởi Oliver
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Được đăng vào Có thể 25 2024 bởi Amelia
Mở Khóa Thành Công: 10 Chiến lược Tăng Cường Thương Hiệu Đã Được Chứng Thực!
Lắng nghe mạng xã hội
Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven
Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For Transcription (https://www.sounder.ai/insights/unlocking-the-value-of-audio-content-why-open-apis-are-a-game-changer-featuring-bryan-barletta-partner-at-sounds-profitable) How Podcast Networks Are Testing Out AI (https://www.sounder.ai/insights/unlocking-the-value-of-audio-content-why-open-apis-are-a-game-changer-featuring-bryan-barletta-partner-at-sounds-profitable) Analysis of 28.5 Million Podcast Reviews on US Apple Podcasts (https://www.sounder.ai/insights/unlocking-the-value-of-audio-content-why-open-apis-are-a-game-changer-featuring-bryan-barletta-partner-at-sounds-profitable) Not All Video Podcast Ads Are Created Equal (https://www.veritoneone.com/blog/not-all-podcast-ads-created-equal-heres-why/) Quick Hits: The “Why” of Your Podcast (https://soundsprofitable.com/article/the-why-of-your-podcast/) by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast. Paramount Won’t Return to TV’s Upfront Week in New York (https://variety.com/2024/tv/news/paramount-advertising-meetings-tv-upfront-2024-1235881696/) by Brian Steinberg. Despite CBS usually being a big-ticket player in flashy New York upfronts, Paramount Global is taking this year to focus on intimate in-person meetings with select advertisers. SCOOP: Are awards worth it for Canadian podcasts? (https://podthenorth.substack.com/p/are-podcast-awards-worth-it-scoop) by Kattie Laur. A deep dive into confusion and controversy surrounding last year’s Signal awards. Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business (https://www.adexchanger.com/online-advertising/brands-are-getting-shy-on-dei-but-reaching-diverse-audiences-is-still-good-business/) by Anthony Vargas. Minority-owned publishers have a big hurdle to overcome, as despite regularly providing higher ROI than more generic competitors, buyers aren’t finding their inventory in the first place. Manifest Media Announces Strategic Partnership with Realm to Expand its Creative Influence in Podcasting (https://soundsprofitable.com/press-release/manifest-media-announces-strategic-partnership-with-realm-to-expand-its-creative-influence-in-podcasting/) . The collaboration aims to bring Manifest’s catalog of new and upcoming audio fiction to Realm’s platform. Ossa Announces 2nd Event In 10-Part Series On Creators and Podcast Advertising Partners (https://soundsprofitable.com/press-release/ossa-announces-2nd-event-in-10-part-series-on-creators-and-podcast-advertising-partners/) . The session will focus on where to find podcast hosting services and tips on evaluating the best one for a given podcaster’s needs.
New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More
Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable) (https://www.sounder.ai/insights/unlocking-the-value-of-audio-content-why-open-apis-are-a-game-changer-featuring-bryan-barletta-partner-at-sounds-profitable) The “Why” of Your Podcast by Tom Webster (https://soundsprofitable.com/article/the-why-of-your-podcast/) More gambling ad spend goes to TV than all other formats combined by Sara Lebow (https://www.insiderintelligence.com/content/more-gambling-ad-spend-goes-tv-than-all-other-formats-combined) NPR names tech executive Katherine Maher to lead in turbulent era by David Folkenflik (https://www.npr.org/2024/01/24/1226035539/npr-ceo-katherine-maher-wikimedia) …as for the rest of the news: Audacy projects ambitious revenue growth in streaming and podcasting for the year (https://rainnews.com/audacy-projects-ambitious-revenue-growth-in-streaming-and-podcasting-including-a-paid-subscription-service/) , and Paramount announces Jon Stewart will return as executive producer and Monday host of The Daily Show (https://www.adweek.com/convergent-tv/jon-stewart-return-the-daily-show-host/) .